---
version: alpha
name: Averlo
description: "Light interface measured from averlo.co: sfPro type, vivid red accents, tonal surfaces and pill-shaped controls."
colors:
  background: "#FFFFFF"
  surface: "#FFFFFF"
  on-surface: "#191B25"
  on-background: "#191B25"
  surface-container-low: "#DDDDDE"
  outline: "#FFFFFF40"
  outline-variant: "#FFFFFF26"
  primary: "#FF3200"
  on-primary: "#000000"
  secondary: "#1DAA61"
typography:
  display-hero:
    fontFamily: sfPro
    fontSize: 100px
    fontWeight: 600
    lineHeight: 1
  headline-display:
    fontFamily: sfPro
    fontSize: 80px
    fontWeight: 600
    lineHeight: 1
    letterSpacing: -0.04em
  headline-lg:
    fontFamily: sfPro
    fontSize: 55px
    fontWeight: 500
    lineHeight: 1
    letterSpacing: -0.04em
  headline-md:
    fontFamily: sfPro
    fontSize: 24px
    fontWeight: 500
    lineHeight: 1
    letterSpacing: -0.04em
  headline-sm:
    fontFamily: sfPro
    fontSize: 22px
    fontWeight: 500
    lineHeight: 1
  body-md:
    fontFamily: sfPro
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
  label-md:
    fontFamily: sfPro
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1
  headline-display-mobile:
    fontFamily: sfPro
    fontSize: 40px
    fontWeight: 600
    lineHeight: 1
    letterSpacing: -0.04em
rounded:
  sm: 2px
  md: 25px
  full: 9999px
spacing:
  xs: 4px
  sm: 8px
  md: 10px
  lg: 32px
  xl: 59.99px
  gutter: 8px
  section: 110px
  margin: 59.99px
components:
  button-primary:
    backgroundColor: "#03050A"
    textColor: "{colors.background}"
    typography: "{typography.label-md}"
    rounded: "{rounded.full}"
    padding: 7px
    height: 44px
  button-secondary:
    backgroundColor: "{colors.on-surface}"
    textColor: "{colors.background}"
    typography: "{typography.label-md}"
    rounded: "{rounded.full}"
    padding: 0px 25px
    height: 44px
  button-ghost:
    textColor: "{colors.background}"
    typography: "{typography.label-md}"
    rounded: "{rounded.full}"
    padding: 0px
  card:
    backgroundColor: "{colors.on-surface}"
    textColor: "{colors.on-surface}"
    typography: "{typography.body-md}"
    rounded: "{rounded.md}"
    padding: 0px
  link:

---

# Averlo Design System

## Overview

Averlo describes itself as: “Let's talk product” The interface is light, built on **White (#FFFFFF)** with **Cool Charcoal (#191B25)** text, and **Vivid Red (#FF3200)** as the main accent.

Type is set in **sfPro**. Headlines run large with tight negative tracking; body text is 16px. Depth comes from soft drop shadows. Controls are pill-shaped.

Measured from [averlo.co](https://www.averlo.co/) on November 5, 2026 at 1440×900 and 390×844 from 267 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 8 roles.

- **White (#FFFFFF):** Page background, seen 7 times. Token `background`, CSS `--color-primary-foreground`.
- **Cool Charcoal (#191B25):** Primary text and headings, seen 20 times. Token `on-surface`.
- **Silver (#DDDDDE):** Raised areas one step from the page, seen 3 times. Token `surface-container-low`.
- **White 25% (#FFFFFF40):** Borders and dividers, seen 1 time. Token `outline`.
- **White 15% (#FFFFFF26):** Secondary dividers, seen 1 time. Token `outline-variant`.
- **Vivid Red (#FF3200):** Brand accent (CSS variable). Token `primary`.
- **Near Black (#000000):** Text and icons on primary. Token `on-primary`.
- **Green (#1DAA61):** Accent in text, fills and borders, seen 2 times. Token `secondary`.

## Typography

**sfPro** carries the whole interface. Fallback stack: `sfPro, sfPro Fallback, system-ui, -apple-system`.

- **display-hero:** sfPro 100px at weight 600, line height 1. Oversized hero statements.
- **headline-display:** sfPro 80px at weight 600, line height 1, tracking -0.04em (40px on mobile). Page title (h1).
- **headline-lg:** sfPro 55px at weight 500, line height 1, tracking -0.04em. Section headings (h2).
- **headline-md:** sfPro 24px at weight 500, line height 1, tracking -0.04em. Sub-section headings.
- **headline-sm:** sfPro 22px at weight 500, line height 1. Card and feature titles.
- **body-md:** sfPro 16px at weight 400, line height 1.5. Body text.
- **label-md:** sfPro 14px at weight 400, line height 1. Buttons, navigation and labels.

## Layout

Spacing is mostly on a 4px grid (73% of measured values), with some off-grid steps. Match the measured scale rather than rounding everything.

- **Scale:** xs 4px, sm 8px, md 10px, lg 32px, xl 59.99px.
- **Sections:** 110px vertical padding between major sections.
- **Gaps:** 8px is the most common gap in flex and grid layouts.
- **Page margin:** 59.99px on each side of full-width sections.
- **Breakpoints:** 600px, 768px, 1023.98px, 2560px.

## Elevation & Depth

Raised elements use soft drop shadows. The most used recipes:

- `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(25, 27, 37, 0.14) 0px 20px 80px 0px`

## Shapes

Interactive controls are pill-shaped. Measured radii, most used first:

- **full (9999px):** 172 elements.
- **md (25px):** 144 elements.
- **sm (2px):** 12 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“Message Us”):** #03050A fill, #FFFFFF text, 14px/400, 999px radius, padding 7px, border 1px solid #03050A.
- **button-secondary (“Get Started”):** #191B25 fill, #FFFFFF text, 14px/400, 999px radius, padding 0px 25px, border 1px solid #191B25.
- **button-ghost (“Menu”):** transparent fill, #FFFFFF text, 14px/400, 999px radius, padding 0px.
- **card:** #191B25 fill, #191B25 text, 16px/400, 25px radius, padding 0px.
- **link:** transparent fill, #00000000 text, padding 0px.

## Do's and Don'ts

- Do use #FFFFFF for the page and lift surfaces in small steps: #DDDDDE.
- Do use #FF3200 as the brand accent: header, logo and key highlights.
- Do set headlines in sfPro with tight tracking (-0.04em).
- Do reuse the measured spacing steps (8px, 10px, 32px).
- Do make buttons and chips fully rounded (9999px); most other elements use 25px corners.
- Don't introduce new font families beyond sfPro.
- Don't use #FF3200 for large backgrounds or body text.
- Don't make interface transitions slower than 0.32s.

## Motion

Interface transitions are quick: 0.24s, 0.16s, 0.32s, 0.3s.

- **Easing:** `cubic-bezier(0.2, 0.8, 0.2, 1)`, `cubic-bezier(0.3, 0.08, 0.18, 1)`, `cubic-bezier(0.16, 1, 0.3, 1)`.
- **Reduced motion:** the page responds to `prefers-reduced-motion`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/averlo.co/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).