# beehiiv design system

> beehiiv design system measured from beehiiv.com: ClashGroteskFont font, #2F39BA primary, 12 color hex codes, type scale, spacing and a free DESIGN.md.

Canonical page: https://sitepeel.dev/design-md/beehiiv.com/

beehiiv’s website (beehiiv.com) uses the ClashGroteskFont font and #2F39BA as its main color on a #060419 background. Measured by Sitepeel on November 4, 2026.

## What font does beehiiv use?

beehiiv uses ClashGroteskFont (weight 700) and SatoshiFont (weights 500 and 700) on beehiiv.com. Page titles are 60px at weight 700 (42px on phones) and body text is 18px. Measured on November 4, 2026.

- ClashGroteskFont (weights 700)
- SatoshiFont (weights 500, 700)

## beehiiv colors: palette and hex codes

beehiiv’s main colors are #060419 (deep indigo) for the background, #FFFFFF (white) for text and #2F39BA (indigo) as the main accent, with #FF5EC4 (pink) and #511F4D (deep purple) as other accents. Measured on November 4, 2026.

- #060419: deep indigo
- #FFFFFF: white
- #F7F5FF: cool snow
- #DDDCE8: cool mist
- #9393A9: indigo
- #0D0B28: deep indigo
- #2F39BA: indigo
- #FF5EC4: pink

## What is beehiiv built with?

beehiiv’s website (beehiiv.com) is built with Prismic, Next.js, React, Tailwind CSS and Cloudflare. Measured on November 4, 2026.

- JavaScript framework: Next.js 16.2.6, React 19.3.0-canary-3f0b9e61-2
- Hosting & CDN: Cloudflare, Vercel
- Animation & 3D: GSAP 3.13.0
- Analytics: Meta Pixel 2.9.435, RudderStack, Segment 0.8.2, Sentry 10.9.0
- Marketing & support: iubenda, HubSpot, Intercom
- Site builder & CMS: Prismic

## Questions and answers

### What font does beehiiv use?

beehiiv’s website uses ClashGroteskFont (weight 700) and SatoshiFont (weights 500 and 700). Page titles are 60px at weight 700 (42px on phones) and body text is 18px. Measured on November 4, 2026.

### What are the beehiiv colors and hex codes?

On beehiiv.com: #060419 (deep indigo) for the background, #FFFFFF (white) for text and #2F39BA (indigo) as the main accent, with #FF5EC4 (pink) and #511F4D (deep purple) as other accents. The color palette above lists all 12 colors with their hex codes and where each one is used.

### What is the beehiiv design system?

The design system on this page is beehiiv.com’s, as measured on November 4, 2026: ClashGroteskFont type, #2F39BA as the main color and 6px corners, written down as a DESIGN.md. It is not beehiiv’s own documentation.

### What is beehiiv built with?

beehiiv’s website (beehiiv.com) is built with Prismic, Next.js, React, Tailwind CSS and Cloudflare. The full tech stack Sitepeel found: Next.js, Cloudflare, Vercel, React, GSAP, Meta Pixel, RudderStack, Segment, Sentry and iubenda. Measured on November 4, 2026.

### What is the beehiiv DESIGN.md?

A plain-text file with beehiiv’s measured colors, type, spacing, corners and components as tokens, plus short rules, in the DESIGN.md format Google published with Stitch. Your AI coding agent reads it and builds in this style. More about DESIGN.md.

### How do I use it with Claude Code or Cursor?

Download the file and put it in your project’s root folder, then ask your agent to follow DESIGN.md. Step-by-step guides: Claude Code, Cursor, Codex, GitHub Copilot.

### Is this beehiiv’s official design system?

No. Sitepeel measured it from beehiiv.com’s public page on November 4, 2026. It is an independent analysis, not made or approved by beehiiv.

### Can I use beehiiv’s style in my own product?

Use it to learn, prototype and compare. For a real product, make the style your own, and never copy beehiiv’s logo, name, pictures or text.

### How accurate are the values?

Each value was measured on the rendered page after it fully loaded, on desktop and mobile: colors where they appear, type with tracking, spacing, corners, shadows and hover states. Sites change, so check the date at the top.

## Files

- [DESIGN.md](https://sitepeel.dev/design-md/beehiiv.com/DESIGN.md): the plain file to put in your project.
- [All brand DESIGN.md files](https://sitepeel.dev/design-md/examples/index.md)

Independent analysis by Sitepeel (sitepeel.dev), not affiliated with beehiiv.

## The DESIGN.md file

```markdown
---
version: alpha
name: beehiiv
description: "Dark interface measured from beehiiv.com: ClashGroteskFont type with SatoshiFont, indigo accents, tonal surfaces and 6px corners."
colors:
  background: "#060419"
  surface: "#060419"
  on-surface: "#FFFFFF"
  on-background: "#FFFFFF"
  on-surface-variant: "#F7F5FF"
  on-surface-muted: "#DDDCE8"
  on-surface-subtle: "#9393A9"
  surface-container-low: "#0D0B28"
  outline: "#FFFFFF0F"
  outline-variant: "#FFFFFF33"
  primary: "#2F39BA"
  on-primary: "#FFFFFF"
  secondary: "#FF5EC4"
  tertiary: "#511F4D"
typography:
  display-hero:
    fontFamily: ClashGroteskFont
    fontSize: 64px
    fontWeight: 700
    lineHeight: 1.06
  headline-display:
    fontFamily: ClashGroteskFont
    fontSize: 60px
    fontWeight: 700
    lineHeight: 1
  headline-lg:
    fontFamily: ClashGroteskFont
    fontSize: 48px
    fontWeight: 700
    lineHeight: 1
  headline-md:
    fontFamily: SatoshiFont
    fontSize: 30px
    fontWeight: 500
    lineHeight: 1.2
  headline-sm:
    fontFamily: SatoshiFont
    fontSize: 24px
    fontWeight: 700
    lineHeight: 1.33
  title-lg:
    fontFamily: SatoshiFont
    fontSize: 20px
    fontWeight: 700
    lineHeight: 1.4
  body-md:
    fontFamily: SatoshiFont
    fontSize: 18px
    fontWeight: 500
    lineHeight: 1.56
  label-lg:
    fontFamily: SatoshiFont
    fontSize: 16px
    fontWeight: 700
    lineHeight: 1.5
  label-md:
    fontFamily: SatoshiFont
    fontSize: 14px
    fontWeight: 500
    lineHeight: 1.43
  label-sm:
    fontFamily: SatoshiFont
    fontSize: 12px
    fontWeight: 500
    lineHeight: 1.33
  headline-display-mobile:
    fontFamily: ClashGroteskFont
    fontSize: 42px
    fontWeight: 700
    lineHeight: 1.05
  headline-lg-mobile:
    fontFamily: ClashGroteskFont
    fontSize: 36px
    fontWeight: 700
    lineHeight: 1.11
rounded:
  sm: 6px
  md: 8px
  lg: 12px
  full: 9999px
spacing:
  xs: 4px
  sm: 8px
  md: 12px
  lg: 24px
  xl: 64px
  gutter: 8px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-primary}"
    typography: "{typography.label-lg}"
    rounded: "{rounded.sm}"
    padding: 0px
    height: 50px
  button-outline:
    backgroundColor: "#131125"
    textColor: "{colors.on-surface}"
    typography: "{typography.label-lg}"
    rounded: "{rounded.sm}"
    padding: 0px
    height: 50px
  button-secondary:
    backgroundColor: "{colors.on-surface}"
    textColor: "{colors.background}"
    typography: "{typography.label-md}"
    rounded: "{rounded.sm}"
    padding: 8px 12px
    height: 36px
  button-ghost:
    textColor: "#000000"
    typography: "{typography.label-lg}"
    rounded: 0px
    padding: 0px
  input-field:
    textColor: "#000000"
    typography: "{typography.label-lg}"
    rounded: 0px
    padding: 0px
  card:
    backgroundColor: "{colors.surface-container-low}"
    textColor: "#000000"
    typography: "{typography.label-lg}"
    rounded: "{rounded.lg}"
    padding: 0px
  link:
    textColor: "{colors.on-surface}"
---

# beehiiv Design System

## Overview

beehiiv describes itself as: “beehiiv is the newsletter platform built for creators, publishers, and businesses. Grow, publish, and monetize your audience in one place.” The interface is dark, built on **Deep Indigo (#060419)** with **White (#FFFFFF)** text, and **Indigo (#2F39BA)** as the main accent.

Type is set in **ClashGroteskFont** and **SatoshiFont**. Headlines run large; body text is 18px. Depth comes from hairline borders and inset highlights rather than drop shadows. Corners are mostly 6px.

Measured from [beehiiv.com](https://www.beehiiv.com/) on November 4, 2026 at 1440×900 and 390×844 from 435 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 12 roles, plus gradient stops #FFDCFF, #FF5EC4.

- **Deep Indigo (#060419):** Page background, seen 12 times. Token `background`, CSS `--surface-page`.
- **White (#FFFFFF):** Primary text and headings, seen 51 times. Token `on-surface`, CSS `--tw-ring-offset-color`.
- **Cool Snow (#F7F5FF):** Secondary text, seen 8 times. Token `on-surface-variant`, CSS `--text-secondary`.
- **Cool Mist (#DDDCE8):** Muted text and metadata, seen 5 times. Token `on-surface-muted`, CSS `--action-ghost-text`.
- **Indigo (#9393A9):** Subtle text and placeholders, seen 32 times. Token `on-surface-subtle`.
- **Deep Indigo (#0D0B28):** Raised areas one step from the page, seen 24 times. Token `surface-container-low`, CSS `--surface-1`.
- **White 6% (#FFFFFF0F):** Borders and dividers, seen 11 times. Token `outline`, CSS `--border-subtle`.
- **White 20% (#FFFFFF33):** Secondary dividers, seen 3 times. Token `outline-variant`, CSS `--border-strong`.
- **Indigo (#2F39BA):** Primary buttons and calls to action, seen 5 times. Token `primary`, CSS `--button-primary-fill`.
- **White (#FFFFFF):** Text and icons on primary. Token `on-primary`.
- **Pink (#FF5EC4):** Accent (CSS variable), seen 8 times. Token `secondary`, CSS `--button-accent-fill`.
- **Deep Purple (#511F4D):** Accent (CSS variable). Token `tertiary`.

## Typography

**ClashGroteskFont** and **SatoshiFont** share the interface. Fallback stack: `ClashGroteskFont, ClashGroteskFont Fallback, sans-serif`.

- **display-hero:** ClashGroteskFont 64px at weight 700, line height 1.06. Oversized hero statements.
- **headline-display:** ClashGroteskFont 60px at weight 700, line height 1, uppercase (42px on mobile). Page title (h1).
- **headline-lg:** ClashGroteskFont 48px at weight 700, line height 1, uppercase (36px on mobile). Section headings (h2).
- **headline-md:** SatoshiFont 30px at weight 500, line height 1.2. Sub-section headings.
- **headline-sm:** SatoshiFont 24px at weight 700, line height 1.33. Card and feature titles.
- **title-lg:** SatoshiFont 20px at weight 700, line height 1.4. Small titles.
- **body-md:** SatoshiFont 18px at weight 500, line height 1.56. Body text.
- **label-lg:** SatoshiFont 16px at weight 700, line height 1.5. Large buttons and tabs.
- **label-md:** SatoshiFont 14px at weight 500, line height 1.43. Buttons, navigation and labels.
- **label-sm:** SatoshiFont 12px at weight 500, line height 1.33. Small labels and badges.

## Layout

Spacing is mostly on a 4px grid (86% of measured values), with some off-grid steps. Match the measured scale rather than rounding everything.

- **Scale:** xs 4px, sm 8px, md 12px, lg 24px, xl 64px.
- **Gaps:** 8px is the most common gap in flex and grid layouts.
- **Breakpoints:** 600px, 639px, 640px, 650px, 768px, 1024px, 1280px, 1283px, 1284px, 1536px.

## Elevation & Depth

The design avoids drop shadows. Layers are separated by tonal surface steps (#0D0B28) and hairline rings:

- `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgb(255, 94, 196) 0px 0px 0px 2px inset, rgb(6, 4, 25) 0px 0px 0px 4px inset`

## Shapes

Most elements use 6px corners. Measured radii, most used first:

- **sm (6px):** 168 elements.
- **lg (12px):** 120 elements.
- **md (8px):** 40 elements.
- **full (9999px):** 16 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“Sign up with Google”):** #2F39BA fill, #FFFFFF text, 16px/400, 6px radius, padding 0px.
- **button-outline (“Sign up with email”):** #131125 fill, #FFFFFF text, 16px/400, 6px radius, padding 0px.
- **button-secondary (“Sign up for free”):** #FFFFFF fill, #060419 text, 14px/600, 6px radius, padding 8px 12px, border 1px solid #FFFFFF.
- **button-ghost (“Product”):** transparent fill, #000000 text, 16px/400, padding 0px.
- **input-field (“Subscribers”):** transparent fill, #000000 text, 16px/400, padding 0px.
- **card:** #0D0B28 fill, #000000 text, 16px/400, 12px radius, padding 0px, border 1px solid #FFFFFF0F.
- **link:** transparent fill, #FFFFFF text, padding 0px.

## Do's and Don'ts

- Do use #060419 for the page and lift surfaces in small steps: #0D0B28.
- Do keep text in 4 levels: #FFFFFF, #F7F5FF, #DDDCE8, #9393A9.
- Do reserve #2F39BA for primary actions and key highlights.
- Do reuse the measured spacing steps (8px, 12px, 24px).
- Do use 6px corners on most elements; larger surfaces also use 12px and 8px.
- Don't add drop shadows for depth; use hairline rings and tonal surfaces.
- Don't introduce new font families beyond ClashGroteskFont and SatoshiFont.
- Don't use #2F39BA for large backgrounds or body text.
- Don't make interface transitions slower than 0.35s.

## Motion

Interface transitions are quick: 0.15s, 0.3s, 0.35s, 0.125s.

- **Easing:** `cubic-bezier(0.4, 0, 0.2, 1)`, `cubic-bezier(0, 0, 0.2, 1)`, `cubic-bezier(0.65, 0, 0.35, 1)`.
- **Reduced motion:** the page responds to `prefers-reduced-motion`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/beehiiv.com/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).

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