# Cohere design system

> Cohere design system measured from cohere.com: CohereText font, #17171C primary on #FFFFFF, 9 color hex codes, type scale, spacing and a free DESIGN.md.

Canonical page: https://sitepeel.dev/design-md/cohere.com/

Cohere’s website (cohere.com) uses the CohereText font and #17171C as its main color on a white background. Measured by Sitepeel on November 4, 2026.

## What font does Cohere use?

Cohere uses CohereText (weight 400) and Unica77 Cohere Web (weights 400 and 500), with CohereMono for code on cohere.com. Page titles are 96px at weight 400 (60px on phones) and body text is 14px. Measured on November 4, 2026.

- CohereText (weights 400)
- Unica77 Cohere Web (weights 400, 500)
- CohereMono (weights 400)

## Cohere colors: palette and hex codes

Cohere’s main colors are #FFFFFF (white) for the background, #000000 (near black) for text and #17171C (charcoal) as the main accent, with #00AA28 (dark green) as another accent. Measured on November 4, 2026.

- #FFFFFF: white
- #000000: near black
- #17171C: charcoal
- #212121: charcoal
- #73738A: cool slate
- #F0EEE9: warm mist
- #00AA28: dark green

## What is Cohere built with?

Cohere’s website (cohere.com) is built with Sanity, Next.js, React, Tailwind CSS and Vercel. Measured on November 4, 2026.

- JavaScript framework: Next.js 16.3.1, React 19.3.0-experimental-cbb0
- Hosting & CDN: Vercel
- Animation & 3D: GSAP 3.13.0, GSAP ScrollTrigger, Lottie
- Analytics: Microsoft Advertising, Vercel Speed Insights, Vercel Web Analytics, Google Analytics
- Marketing & support: CookieYes, Marketo
- Site builder & CMS: Sanity

## Questions and answers

### What font does Cohere use?

Cohere’s website uses CohereText (weight 400) and Unica77 Cohere Web (weights 400 and 500), with CohereMono for code. Page titles are 96px at weight 400 (60px on phones) and body text is 14px. Measured on November 4, 2026.

### What are the Cohere colors and hex codes?

On cohere.com: #FFFFFF (white) for the background, #000000 (near black) for text and #17171C (charcoal) as the main accent, with #00AA28 (dark green) as another accent. The color palette above lists all 9 colors with their hex codes and where each one is used.

### What is the Cohere design system?

The design system on this page is cohere.com’s, as measured on November 4, 2026: CohereText type, #17171C as the main color and pill-shaped corners, written down as a DESIGN.md. It is not Cohere’s own documentation.

### What is Cohere built with?

Cohere’s website (cohere.com) is built with Sanity, Next.js, React, Tailwind CSS and Vercel. The full tech stack Sitepeel found: Next.js, Vercel, React, GSAP, Microsoft Advertising, Vercel Speed Insights, Vercel Web Analytics, CookieYes, Marketo and Sanity. Measured on November 4, 2026.

### What is the Cohere DESIGN.md?

A plain-text file with Cohere’s measured colors, type, spacing, corners and components as tokens, plus short rules, in the DESIGN.md format Google published with Stitch. Your AI coding agent reads it and builds in this style. More about DESIGN.md.

### How do I use it with Claude Code or Cursor?

Download the file and put it in your project’s root folder, then ask your agent to follow DESIGN.md. Step-by-step guides: Claude Code, Cursor, Codex, GitHub Copilot.

### Is this Cohere’s official design system?

No. Sitepeel measured it from cohere.com’s public page on November 4, 2026. It is an independent analysis, not made or approved by Cohere.

### Can I use Cohere’s style in my own product?

Use it to learn, prototype and compare. For a real product, make the style your own, and never copy Cohere’s logo, name, pictures or text.

### How accurate are the values?

Each value was measured on the rendered page after it fully loaded, on desktop and mobile: colors where they appear, type with tracking, spacing, corners, shadows and hover states. Sites change, so check the date at the top.

## Files

- [DESIGN.md](https://sitepeel.dev/design-md/cohere.com/DESIGN.md): the plain file to put in your project.
- [All brand DESIGN.md files](https://sitepeel.dev/design-md/examples/index.md)

Independent analysis by Sitepeel (sitepeel.dev), not affiliated with Cohere.

## The DESIGN.md file

```markdown
---
version: alpha
name: Cohere
description: "Light monochrome interface measured from cohere.com: CohereText type with Unica77 Cohere Web, tonal surfaces and pill-shaped controls."
colors:
  background: "#FFFFFF"
  surface: "#FFFFFF"
  on-surface: "#000000"
  on-background: "#000000"
  on-surface-variant: "#17171C"
  on-surface-muted: "#212121"
  on-surface-subtle: "#73738A"
  surface-container-low: "#F0EEE9"
  primary: "#17171C"
  on-primary: "#FFFFFF"
  secondary: "#00AA28"
typography:
  headline-display:
    fontFamily: CohereText
    fontSize: 96px
    fontWeight: 400
    lineHeight: 1
    letterSpacing: -0.02em
  headline-lg:
    fontFamily: CohereText
    fontSize: 60px
    fontWeight: 400
    lineHeight: 1
    letterSpacing: -0.02em
  headline-md:
    fontFamily: Unica77 Cohere Web
    fontSize: 48px
    fontWeight: 400
    lineHeight: 1.2
    letterSpacing: -0.01em
  headline-sm:
    fontFamily: Unica77 Cohere Web
    fontSize: 24px
    fontWeight: 400
    lineHeight: 1.3
  body-md:
    fontFamily: Unica77 Cohere Web
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.4
  body-lg:
    fontFamily: Unica77 Cohere Web
    fontSize: 18px
    fontWeight: 400
    lineHeight: 1.4
  body-sm:
    fontFamily: Unica77 Cohere Web
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1.4
  label-md:
    fontFamily: Unica77 Cohere Web
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
  label-sm:
    fontFamily: Unica77 Cohere Web
    fontSize: 12px
    fontWeight: 500
    lineHeight: 1.4
  code:
    fontFamily: CohereMono
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.4
    letterSpacing: 0.02em
  headline-display-mobile:
    fontFamily: CohereText
    fontSize: 60px
    fontWeight: 400
    lineHeight: 1
    letterSpacing: -0.02em
  headline-lg-mobile:
    fontFamily: CohereText
    fontSize: 32px
    fontWeight: 400
    lineHeight: 1
    letterSpacing: -0.02em
  headline-md-mobile:
    fontFamily: Unica77 Cohere Web
    fontSize: 28px
    fontWeight: 400
    lineHeight: 1.2
    letterSpacing: -0.01em
rounded:
  sm: 4px
  md: 8px
  lg: 22px
  full: 9999px
spacing:
  xs: 4px
  sm: 8px
  md: 12px
  lg: 24px
  xl: 40px
  gutter: 8px
  section: 80px
  margin: 40px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-primary}"
    typography: "{typography.label-md}"
    rounded: "{rounded.full}"
    padding: 0px 16px
    height: 36px
  button-primary-hover:
    backgroundColor: "{colors.on-surface}"
  button-outline:
    backgroundColor: "{colors.background}"
    textColor: "{colors.on-surface-variant}"
    typography: "{typography.label-md}"
    rounded: "{rounded.full}"
    padding: 12px 24px
    height: 53px
  button-outline-hover:
    textColor: "{colors.on-surface}"
  button-ghost:
    textColor: "{colors.on-surface-muted}"
    typography: "{typography.label-md}"
    rounded: 0px
    padding: 6px 0px
  link:
    textColor: "{colors.on-surface}"
---

# Cohere Design System

## Overview

Cohere describes itself as: “Cohere builds powerful models and AI solutions enabling enterprises to automate processes, empower employees, and turn fragmented data into actionable insights.” The interface is light, built on **White (#FFFFFF)** with **Near Black (#000000)** text and almost no color: actions are carried by contrast, not hue.

Type is set in **CohereText** and **Unica77 Cohere Web**, with **CohereMono** for code. Headlines run large with tight negative tracking; body text is 14px. The surface language is flat. Controls are pill-shaped.

Measured from [cohere.com](https://cohere.com/) on November 4, 2026 at 1440×900 and 390×844 from 422 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 9 roles.

- **White (#FFFFFF):** Page background, seen 5 times. Token `background`, CSS `--tw-ring-offset-color`.
- **Near Black (#000000):** Primary text and headings, seen 35 times. Token `on-surface`.
- **Charcoal (#17171C):** Secondary text, seen 22 times. Token `on-surface-variant`.
- **Charcoal (#212121):** Muted text and metadata, seen 13 times. Token `on-surface-muted`, CSS `--volcanic`.
- **Cool Slate (#73738A):** Subtle text and placeholders, seen 17 times. Token `on-surface-subtle`.
- **Warm Mist (#F0EEE9):** Raised areas one step from the page, seen 2 times. Token `surface-container-low`.
- **Charcoal (#17171C):** Primary buttons and calls to action, seen 30 times. Token `primary`.
- **White (#FFFFFF):** Text and icons on primary. Token `on-primary`.
- **Dark Green (#00AA28):** Accent, seen 3 times. Token `secondary`.

## Typography

**CohereText**, **Unica77 Cohere Web** and **CohereMono** (monospace) share the interface. Fallback stack: `CohereText, Space Grotesk, Inter, ui-sans-serif`. Other loaded fonts: CohereIconDefault, CohereIconOutline.

- **headline-display:** CohereText 96px at weight 400, line height 1, tracking -0.02em (60px on mobile). Page title (h1).
- **headline-lg:** CohereText 60px at weight 400, line height 1, tracking -0.02em (32px on mobile). Section headings (h2).
- **headline-md:** Unica77 Cohere Web 48px at weight 400, line height 1.2, tracking -0.01em (28px on mobile). Sub-section headings.
- **headline-sm:** Unica77 Cohere Web 24px at weight 400, line height 1.3. Card and feature titles.
- **body-md:** Unica77 Cohere Web 14px at weight 400, line height 1.4. Body text.
- **body-lg:** Unica77 Cohere Web 18px at weight 400, line height 1.4. Lead paragraphs.
- **body-sm:** Unica77 Cohere Web 12px at weight 400, line height 1.4. Secondary and small text.
- **label-md:** Unica77 Cohere Web 16px at weight 400, line height 1.5. Buttons, navigation and labels.
- **label-sm:** Unica77 Cohere Web 12px at weight 500, line height 1.4. Small labels and badges.
- **code:** CohereMono 14px at weight 400, line height 1.4, tracking 0.02em. Code and technical values.

## Layout

Spacing is mostly on a 4px grid (85% of measured values), with some off-grid steps. Match the measured scale rather than rounding everything.

- **Scale:** xs 4px, sm 8px, md 12px, lg 24px, xl 40px.
- **Sections:** 80px vertical padding between major sections.
- **Gaps:** 8px is the most common gap in flex and grid layouts.
- **Page margin:** 40px on each side of full-width sections.
- **Breakpoints:** 336px, 410px, 425px, 440px, 460px, 510px, 550px, 640px, 675px, 767px, 768px, 1023px, 1024px, 1280px, 1440px, 1536px, 2560px.

## Elevation & Depth

The design is flat: no shadows were measured. Hierarchy comes from tonal surface steps (#F0EEE9).

## Shapes

Interactive controls are pill-shaped. Measured radii, most used first:

- **full (9999px):** 48 elements.
- **sm (4px):** 12 elements.
- **md (8px):** 12 elements.
- **lg (22px):** 12 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“Request a demo”):** #17171C fill, #FFFFFF text, 16px/400, 9999px radius, padding 0px 16px.
- **button-primary-hover:** background #000000, text #FFFFFF on hover.
- **button-outline (“Explore now”):** #FFFFFF fill, #17171C text, 16px/400, 9999px radius, padding 12px 24px.
- **button-outline-hover:** background #FFFFFF, text #000000 on hover.
- **button-ghost (“Sign in”):** transparent fill, #212121 text, 16px/400, padding 6px 0px.
- **link:** transparent fill, #000000 text, padding 0px.

## Do's and Don'ts

- Do use #FFFFFF for the page and lift surfaces in small steps: #F0EEE9.
- Do keep text in 4 levels: #000000, #17171C, #212121, #73738A.
- Do let contrast carry emphasis; primary actions use #17171C on #FFFFFF.
- Do set headlines in CohereText with tight tracking (-0.02em).
- Do reuse the measured spacing steps (8px, 12px, 24px).
- Do make buttons and chips fully rounded (9999px); most other elements use 4px corners.
- Don't add drop shadows for depth; use tonal surfaces.
- Don't introduce new font families beyond CohereText, Unica77 Cohere Web and CohereMono.
- Don't add saturated accent colors; the measured palette is almost entirely neutral.
- Don't make interface transitions slower than 0.3s.

## Motion

Interface transitions are quick: 0.3s, 0.15s, 0.2s. Longer ambient animations run 0.8s.

- **Easing:** `cubic-bezier(0.4, 0, 0.2, 1)`, `ease`, `cubic-bezier(0, 0, 0.2, 1)`.
- **Reduced motion:** the page responds to `prefers-reduced-motion`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/cohere.com/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).

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