--- version: alpha name: Exposure description: "Dark interface measured from exposure.gg: Plus Jakarta Sans type with sans-serif, vivid red accents, flat surfaces and 16px corners." colors: background: "#0A0A0A" surface: "#0A0A0A" on-surface: "#FFFFFF" on-background: "#FFFFFF" on-surface-variant: "#A3A3A3" on-surface-muted: "#9E9E9E" on-surface-subtle: "#9D9D9D" overlay: "#FFFFFF0D" outline: "#FFFFFF1A" primary: "#FF3636" on-primary: "#FFFFFF" secondary: "#470305" typography: headline-display: fontFamily: Plus Jakarta Sans fontSize: 60px fontWeight: 500 lineHeight: 0.95 letterSpacing: -0.063em headline-lg: fontFamily: Plus Jakarta Sans fontSize: 52px fontWeight: 500 lineHeight: 1.1 letterSpacing: -0.02em headline-md: fontFamily: Plus Jakarta Sans fontSize: 20px fontWeight: 600 lineHeight: 1.2 letterSpacing: -0.05em body-md: fontFamily: Plus Jakarta Sans fontSize: 18px fontWeight: 600 lineHeight: 1 letterSpacing: -0.03em body-sm: fontFamily: sans-serif fontSize: 12px fontWeight: 400 label-lg: fontFamily: Plus Jakarta Sans fontSize: 16px fontWeight: 400 lineHeight: 1.5 label-md: fontFamily: Plus Jakarta Sans fontSize: 14px fontWeight: 500 lineHeight: 1.5 letterSpacing: -0.02em label-sm: fontFamily: Plus Jakarta Sans fontSize: 10px fontWeight: 600 lineHeight: 1.4 letterSpacing: -0.02em headline-display-mobile: fontFamily: Plus Jakarta Sans fontSize: 36px fontWeight: 500 lineHeight: 0.95 letterSpacing: -0.063em headline-lg-mobile: fontFamily: Plus Jakarta Sans fontSize: 30px fontWeight: 500 lineHeight: 1.1 letterSpacing: -0.02em rounded: xs: 4px sm: 6px md: 8px lg: 11px xl: 16px spacing: xs: 4px sm: 7.8px md: 16px lg: 20px xl: 40px gutter: 16px section: 80px margin: 20px components: button-primary: backgroundColor: "{colors.primary}" textColor: "{colors.on-primary}" typography: "{typography.body-sm}" rounded: "{rounded.sm}" padding: 9px 13px height: 35px button-ghost: textColor: "{colors.on-surface}" typography: "{typography.label-lg}" rounded: 0px padding: 20px 0px card: backgroundColor: "{colors.overlay}" textColor: "{colors.on-surface}" typography: "{typography.body-sm}" rounded: "{rounded.xl}" padding: 48px 40px link: textColor: "{colors.on-surface}" --- # Exposure Design System ## Overview Exposure describes itself as: “Instead of burning money on ads, we help brands grow through organic content that lasts and scales using our network of 6,000+ creators.” The interface is dark, built on **Near Black (#0A0A0A)** with **White (#FFFFFF)** text, and **Vivid Red (#FF3636)** as the main accent. Type is set in **Plus Jakarta Sans** and **sans-serif**. Headlines run large with tight negative tracking; body text is 18px. Depth comes from soft drop shadows. Corners are mostly 16px. Measured from [exposure.gg](https://exposure.gg/) on November 5, 2026 at 1440×900 and 390×844 from 215 rendered elements. Values are computed styles from the live page, not the original source files. ## Colors The palette has 10 roles, plus gradient stops #FF4E4E, #E41717, #ED0000, #FF3636. - **Near Black (#0A0A0A):** Page background, seen 4 times. Token `background`, CSS `--color-bg`. - **White (#FFFFFF):** Primary text and headings, seen 46 times. Token `on-surface`, CSS `--tw-ring-offset-color`. - **Gray (#A3A3A3):** Secondary text, seen 27 times. Token `on-surface-variant`. - **Gray (#9E9E9E):** Muted text and metadata, seen 4 times. Token `on-surface-muted`, CSS `--unframer-lighty-whitey`. - **Gray (#9D9D9D):** Subtle text and placeholders, seen 4 times. Token `on-surface-subtle`. - **White 5% (#FFFFFF0D):** Translucent fill for cards and controls, seen 4 times. Token `overlay`. - **White 10% (#FFFFFF1A):** Borders and dividers, seen 1 time. Token `outline`. - **Vivid Red (#FF3636):** Primary buttons and calls to action, seen 3 times. Token `primary`. - **White (#FFFFFF):** Text and icons on primary. Token `on-primary`. - **Deep Red (#470305):** Accent in logos and imagery. Token `secondary`. ## Typography **Plus Jakarta Sans** and **sans-serif** share the interface. Fallback stack: `Plus Jakarta Sans, Plus Jakarta Sans Fallback, system-ui, sans-serif`. Other loaded fonts: Inter, Figtree, Plus Jakarta Sans Variable. - **headline-display:** Plus Jakarta Sans 60px at weight 500, line height 0.95, tracking -0.063em (36px on mobile). Page title (h1). - **headline-lg:** Plus Jakarta Sans 52px at weight 500, line height 1.1, tracking -0.02em (30px on mobile). Section headings (h2). - **headline-md:** Plus Jakarta Sans 20px at weight 600, line height 1.2, tracking -0.05em. Sub-section headings. - **body-md:** Plus Jakarta Sans 18px at weight 600, line height 1, tracking -0.03em. Body text. - **body-sm:** sans-serif 12px at weight 400. Secondary and small text. - **label-lg:** Plus Jakarta Sans 16px at weight 400, line height 1.5. Large buttons and tabs. - **label-md:** Plus Jakarta Sans 14px at weight 500, line height 1.5, tracking -0.02em. Buttons, navigation and labels. - **label-sm:** Plus Jakarta Sans 10px at weight 600, line height 1.4, tracking -0.02em. Small labels and badges. ## Layout Spacing does not follow a strict grid: 50% of measured values are multiples of 4px, so match the measured steps rather than rounding to a grid. - **Scale:** xs 4px, sm 7.8px, md 16px, lg 20px, xl 40px. - **Sections:** 80px vertical padding between major sections. - **Gaps:** 16px is the most common gap in flex and grid layouts. - **Page margin:** 20px on each side of full-width sections. - **Breakpoints:** 768px. ## Elevation & Depth Raised elements use soft drop shadows. The most used recipes: - `rgba(0, 0, 0, 0.08) 0px 4px 24px 0px` - `rgba(0, 0, 0, 0.15) 0px 0.706592px 0.706592px -0.625px, rgba(0, 0, 0, 0.14) 0px 1.80656px 1.80656px -1.25px, rgba(0, 0, 0, 0.14) 0px 3.62176px 3.62176px -1.875px, rgba(0, 0, 0, 0.13) 0px 6.8656px 6.8656px -2.5px, rgba(0, 0, 0, 0.1) 0px 13.6468px 13.6468px -3.125px, rgba(0, 0, 0, 0.05) 0px 30px 30px -3.75px` - `rgba(0, 0, 0, 0.22) 0px 2px 8px 0px, rgba(255, 255, 255, 0.1) 0px 1px 0px 0px inset, rgba(0, 0, 0, 0.2) 0px -1px 0px 0px inset` ## Shapes Most elements use 16px corners. Measured radii, most used first: - **xl (16px):** 16 elements. - **xs (4px):** 12 elements. - **md (8px):** 8 elements. - **sm (6px):** 4 elements. - **lg (11px):** 4 elements. ## Components Measured from the rendered page. Token values reference the tokens above. - **button-primary (“Book a Call Book a Call”):** #FF3636 fill, #FFFFFF text, 12px/400, 6px radius, padding 9px 13px, shadow `rgba(0, 0, 0, 0.15) 0px 0.706592px 0.706592px -0.625px, rgba(0, 0, 0, 0.14) 0px 1.80656px 1.80656px -1.25px, rgba(0, 0, 0, 0.14) 0px 3.62176px 3.62176px -1.875px, rgba(0, 0, 0, 0.13) 0px 6.8656px 6.8656px -2.5px, rgba(0, 0, 0, 0.1) 0px 13.6468px 13.6468px -3.125px, rgba(0, 0, 0, 0.05) 0px 30px 30px -3.75px`. - **button-ghost (“How can I launch my campaign?”):** transparent fill, #FFFFFF text, 16px/400, padding 20px 0px. - **card:** #FFFFFF0D fill, #FFFFFF text, 12px/400, 16px radius, padding 48px 40px, shadow `rgba(0, 0, 0, 0.08) 0px 4px 24px 0px`. - **link:** transparent fill, #FFFFFF text, padding 0px. ## Do's and Don'ts - Do use #0A0A0A for the page. - Do keep text in 4 levels: #FFFFFF, #A3A3A3, #9E9E9E, #9D9D9D. - Do reserve #FF3636 for primary actions and key highlights. - Do set headlines in Plus Jakarta Sans with tight tracking (-0.063em). - Do reuse the measured spacing steps (7.8px, 16px, 20px). - Do use 16px corners on most elements; larger surfaces also use 4px, 8px and 6px. - Don't introduce new font families beyond Plus Jakarta Sans and sans-serif. - Don't use #FF3636 for large backgrounds or body text. - Don't make interface transitions slower than 0.3s. ## Motion Interface transitions are quick: 0.3s, 0.2s. - **Easing:** `cubic-bezier(0.23, 1, 0.32, 1)`, `cubic-bezier(0.2, 0.8, 0.2, 1)`, `cubic-bezier(0.4, 0, 0.2, 1)`. Generated by [Sitepeel](https://sitepeel.dev/design-md/exposure.gg/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).