# Floema design system

> Floema design system measured from floema.com: Zimula font, #E9E778 primary on #F2EFEA, 13 color hex codes, type scale, spacing and a free DESIGN.md.

Canonical page: https://sitepeel.dev/design-md/floema.com/en/

Floema’s website (floema.com) uses the Zimula font and #E9E778 as its main color on a #F2EFEA background. Measured by Sitepeel on November 5, 2026.

## What font does Floema use?

Floema uses Zimula (weight 400) on floema.com. Page titles are 57px at weight 400 (32px on phones) and body text is 16px. Measured on November 5, 2026.

- Zimula (weights 400)
- sans-serif (weights 400, 600)

## Floema colors: palette and hex codes

Floema’s main colors are #F2EFEA (warm mist) for the background, #241F21 (charcoal) for text and #E9E778 (yellow) as the main accent, with #F76C46 (red) as another accent. Measured on November 5, 2026.

- #F2EFEA: warm mist
- #241F21: charcoal
- #988F8B: warm gray
- #EBE7DF: warm mist
- #FFFFFF: white
- #C3BCBB: warm silver
- #E9E778: yellow
- #000000: near black

## What is Floema built with?

Floema’s website (floema.com) is built with Nuxt, Vue.js, Vercel, GSAP and Lenis. Measured on November 5, 2026.

- JavaScript framework: Nuxt 4.5.2, Vue.js 3.5.42
- Animation & 3D: GSAP 3.13.0, Lenis 1.3.8, Three.js r181, GSAP ScrollTrigger
- Analytics: Meta Pixel 2.9.435, Plausible, Google Analytics, Google Tag Manager
- Hosting & CDN: Vercel
- Marketing & support: Cookiebot

## Questions and answers

### What font does Floema use?

Floema’s website uses Zimula (weight 400). Page titles are 57px at weight 400 (32px on phones) and body text is 16px. Measured on November 5, 2026.

### What are the Floema colors and hex codes?

On floema.com: #F2EFEA (warm mist) for the background, #241F21 (charcoal) for text and #E9E778 (yellow) as the main accent, with #F76C46 (red) as another accent. The color palette above lists all 13 colors with their hex codes and where each one is used.

### What is the Floema design system?

The design system on this page is floema.com’s, as measured on November 5, 2026: Zimula type, #E9E778 as the main color and 12px corners, written down as a DESIGN.md. It is not Floema’s own documentation.

### What is Floema built with?

Floema’s website (floema.com) is built with Nuxt, Vue.js, Vercel, GSAP and Lenis. The full tech stack Sitepeel found: Nuxt, Vue.js, GSAP, Lenis, Three.js, Meta Pixel, Vercel, Plausible, Cookiebot and GSAP ScrollTrigger. Measured on November 5, 2026.

### What is the Floema DESIGN.md?

A plain-text file with Floema’s measured colors, type, spacing, corners and components as tokens, plus short rules, in the DESIGN.md format Google published with Stitch. Your AI coding agent reads it and builds in this style. More about DESIGN.md.

### How do I use it with Claude Code or Cursor?

Download the file and put it in your project’s root folder, then ask your agent to follow DESIGN.md. Step-by-step guides: Claude Code, Cursor, Codex, GitHub Copilot.

### Is this Floema’s official design system?

No. Sitepeel measured it from floema.com’s public page on November 5, 2026. It is an independent analysis, not made or approved by Floema.

### Can I use Floema’s style in my own product?

Use it to learn, prototype and compare. For a real product, make the style your own, and never copy Floema’s logo, name, pictures or text.

### How accurate are the values?

Each value was measured on the rendered page after it fully loaded, on desktop and mobile: colors where they appear, type with tracking, spacing, corners, shadows and hover states. Sites change, so check the date at the top.

## Files

- [DESIGN.md](https://sitepeel.dev/design-md/floema.com/en/DESIGN.md): the plain file to put in your project.
- [All brand DESIGN.md files](https://sitepeel.dev/design-md/examples/index.md)

Independent analysis by Sitepeel (sitepeel.dev), not affiliated with Floema.

## The DESIGN.md file

```markdown
---
version: alpha
name: Floema
description: "Light interface measured from floema.com: Zimula type with sans-serif, yellow accents, tonal surfaces and 12px corners."
colors:
  background: "#F2EFEA"
  surface: "#F2EFEA"
  on-surface: "#241F21"
  on-background: "#241F21"
  on-surface-variant: "#988F8B"
  surface-container-low: "#EBE7DF"
  surface-container: "#FFFFFF"
  surface-container-high: "#C3BCBB"
  overlay: "#0000001A"
  overlay-strong: "#FFFFFF33"
  outline: "#FFFFFF"
  outline-variant: "#241F211A"
  primary: "#E9E778"
  on-primary: "#000000"
  secondary: "#F76C46"
typography:
  headline-display:
    fontFamily: Zimula
    fontSize: 57px
    fontWeight: 400
    lineHeight: 1.05
    letterSpacing: -0.04em
  headline-lg:
    fontFamily: Zimula
    fontSize: 51px
    fontWeight: 400
    lineHeight: 1.1
    letterSpacing: -0.04em
  headline-md:
    fontFamily: Zimula
    fontSize: 44px
    fontWeight: 400
    lineHeight: 1.05
    letterSpacing: -0.04em
  body-md:
    fontFamily: sans-serif
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1
  body-lg:
    fontFamily: Zimula
    fontSize: 19px
    fontWeight: 400
    lineHeight: 1.3
    letterSpacing: -0.02em
  body-sm:
    fontFamily: Zimula
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.4
    letterSpacing: -0.02em
  caption:
    fontFamily: Zimula
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1.4
    letterSpacing: -0.02em
  label-md:
    fontFamily: sans-serif
    fontSize: 15px
    fontWeight: 600
  headline-lg-mobile:
    fontFamily: Zimula
    fontSize: 30px
    fontWeight: 400
    lineHeight: 1.1
    letterSpacing: -0.04em
  headline-display-mobile:
    fontFamily: Zimula
    fontSize: 32px
    fontWeight: 400
    lineHeight: 1.05
    letterSpacing: -0.04em
rounded:
  xs: 3.75px
  sm: 12px
  md: 18px
  lg: 30px
  xl: 32px
  full: 9999px
spacing:
  xs: 4px
  sm: 6px
  md: 15px
  lg: 20px
  xl: 34px
  gutter: 12px
  section: 84px
components:
  button-primary:
    backgroundColor: "{colors.on-surface}"
    textColor: "{colors.on-surface}"
    typography: "{typography.body-md}"
    rounded: "{rounded.lg}"
    padding: 10px 20px
    height: 37px
  button-ghost:
    textColor: "{colors.on-surface}"
    typography: "{typography.body-md}"
    rounded: "{rounded.sm}"
    padding: 10px 20px
  input-field:
    textColor: "{colors.on-surface}"
    typography: "{typography.body-md}"
    rounded: 0px
    padding: 0px
  link:
    textColor: "{colors.on-surface}"
---

# Floema Design System

## Overview

Floema describes itself as: “Signage, furniture, and equipment for building functional and sustainable spaces that are open to communities and promote a fulfilling way of life.” The interface is light, built on **Warm Mist (#F2EFEA)** with **Charcoal (#241F21)** text, and **Yellow (#E9E778)** as the main accent.

Type is set in **Zimula** and **sans-serif**. Headlines run large with tight negative tracking; body text is 16px. The surface language is flat. Corners are mostly 12px.

Measured from [floema.com](https://floema.com/en) on November 5, 2026 at 1440×900 and 390×844 from 271 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 13 roles.

- **Warm Mist (#F2EFEA):** Page background, seen 1 time. Token `background`, CSS `--body-backgroundColor`.
- **Charcoal (#241F21):** Primary text and headings, seen 63 times. Token `on-surface`.
- **Warm Gray (#988F8B):** Secondary text, seen 6 times. Token `on-surface-variant`.
- **Warm Mist (#EBE7DF):** Raised areas one step from the page, seen 2 times. Token `surface-container-low`.
- **White (#FFFFFF):** Cards and panels, seen 7 times. Token `surface-container`.
- **Warm Silver (#C3BCBB):** Hover and pressed fills, seen 2 times. Token `surface-container-high`.
- **Near Black 10% (#0000001A):** Translucent fill for cards and controls, seen 1 time. Token `overlay`.
- **White 20% (#FFFFFF33):** Stronger translucent fill, seen 1 time. Token `overlay-strong`.
- **White (#FFFFFF):** Borders and dividers, seen 3 times. Token `outline`.
- **Charcoal 10% (#241F211A):** Secondary dividers, seen 2 times. Token `outline-variant`.
- **Yellow (#E9E778):** Most used accent color, seen 15 times. Token `primary`.
- **Near Black (#000000):** Text and icons on primary. Token `on-primary`.
- **Red (#F76C46):** Accent in text, fills and borders, seen 2 times. Token `secondary`.

## Typography

**Zimula** and **sans-serif** share the interface. Fallback stack: `Zimula`.

- **headline-display:** Zimula 57px at weight 400, line height 1.05, tracking -0.04em (32px on mobile). Page title (h1).
- **headline-lg:** Zimula 51px at weight 400, line height 1.1, tracking -0.04em (30px on mobile). Section headings (h2).
- **headline-md:** Zimula 44px at weight 400, line height 1.05, tracking -0.04em. Sub-section headings.
- **body-md:** sans-serif 16px at weight 400, line height 1. Body text.
- **body-lg:** Zimula 19px at weight 400, line height 1.3, tracking -0.02em. Lead paragraphs.
- **body-sm:** Zimula 14px at weight 400, line height 1.4, tracking -0.02em. Secondary and small text.
- **caption:** Zimula 12px at weight 400, line height 1.4, tracking -0.02em. Captions and fine print.
- **label-md:** sans-serif 15px at weight 600. Buttons, navigation and labels.

## Layout

Spacing does not follow a strict grid: 42% of measured values are multiples of 4px, so match the measured steps rather than rounding to a grid.

- **Scale:** xs 4px, sm 6px, md 15px, lg 20px, xl 34px.
- **Sections:** 84px vertical padding between major sections.
- **Gaps:** 12px is the most common gap in flex and grid layouts.

## Elevation & Depth

The design is flat: no shadows were measured. Hierarchy comes from tonal surface steps (#EBE7DF → #FFFFFF → #C3BCBB) and #FFFFFF borders.

## Shapes

Most elements use 12px corners. Measured radii, most used first:

- **sm (12px):** 36 elements.
- **xl (32px):** 16 elements.
- **xs (3.75px):** 12 elements.
- **lg (30px):** 12 elements.
- **full (9999px):** 8 elements.
- **md (18px):** 4 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“PRODUCTS”):** #241F21 fill, #241F21 text, 16px/400, 30px radius, padding 10px 20px.
- **button-ghost (“PRODUCTS”):** transparent fill, #241F21 text, 16px/400, 12px radius, padding 10px 20px.
- **input-field (“Your email *”):** transparent fill, #241F21 text, 16px/400, padding 0px.
- **link:** transparent fill, #241F21 text, padding 0px.

## Do's and Don'ts

- Do use #F2EFEA for the page and lift surfaces in small steps: #EBE7DF, #FFFFFF, #C3BCBB.
- Do keep text in 2 levels: #241F21, #988F8B.
- Do reserve #E9E778 for primary actions and key highlights.
- Do set headlines in Zimula with tight tracking (-0.04em).
- Do reuse the measured spacing steps (6px, 15px, 20px).
- Do use 12px corners on most elements; larger surfaces also use 32px, 3.75px and 30px.
- Don't use #988F8B for body text; it reaches 2.76:1 on #F2EFEA. Keep it for large text or metadata.
- Don't add drop shadows for depth; use tonal surfaces.
- Don't introduce new font families beyond Zimula and sans-serif.
- Don't use #E9E778 for large backgrounds or body text.
- Don't make interface transitions slower than 0.5s.

## Motion

Interface transitions are quick: 0.5s, 0.3s, 0.4s, 0.25s. Longer ambient animations run 1s, 0.8s, 0.75s.

- **Easing:** `cubic-bezier(0.19, 1, 0.22, 1)`, `cubic-bezier(0.075, 0.82, 0.165, 1)`, `ease`.
- **Reduced motion:** the page responds to `prefers-reduced-motion`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/floema.com/en/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).

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