# SoFi design system

> SoFi design system measured from sofi.com: Larsseit font, 11 color hex codes, type scale, spacing and a free DESIGN.md. Light theme with 20px corners.

Canonical page: https://sitepeel.dev/design-md/sofi.com/

SoFi’s website (sofi.com) uses the Larsseit font on a #00A2C7 background. Measured by Sitepeel on November 4, 2026.

## What font does SoFi use?

SoFi uses Larsseit (weights 700 and 800) and TT Norms (weights 400, 500 and 700) on sofi.com. Page titles are 50px at weight 800 (28px on phones) and body text is 16px. Measured on November 4, 2026.

- Larsseit (weights 700, 800)
- TT Norms (weights 400, 500, 700)

## SoFi colors: palette and hex codes

SoFi’s main colors are #00A2C7 (cyan) for the background and #1F1645 (deep indigo) for text, with #00819D (dark cyan) as another accent. Measured on November 4, 2026.

- #00A2C7: cyan
- #1F1645: deep indigo
- #1A1919: charcoal
- #212121: charcoal
- #FFFFFF: white
- #4087F1: vivid blue
- #00819D: dark cyan

## What is SoFi built with?

SoFi’s website (sofi.com) is built with WordPress, jQuery, React, Preact and Slick. Measured on November 4, 2026.

- Site builder & CMS: WordPress
- JavaScript framework: jQuery 3.6.0, React 16.12.0, Preact
- Hosting & CDN: Cloudflare
- Server: Envoy
- Fonts & icons: Material Symbols
- Analytics: Cloudflare Web Analytics, Datadog RUM, Google Analytics, Google Tag Manager

## Questions and answers

### What font does SoFi use?

SoFi’s website uses Larsseit (weights 700 and 800) and TT Norms (weights 400, 500 and 700). Page titles are 50px at weight 800 (28px on phones) and body text is 16px. Measured on November 4, 2026.

### What are the SoFi colors and hex codes?

On sofi.com: #00A2C7 (cyan) for the background and #1F1645 (deep indigo) for text, with #00819D (dark cyan) as another accent. The color palette above lists all 11 colors with their hex codes and where each one is used.

### What is the SoFi design system?

The design system on this page is sofi.com’s, as measured on November 4, 2026: Larsseit type and 20px corners, written down as a DESIGN.md. It is not SoFi’s own documentation.

### What is SoFi built with?

SoFi’s website (sofi.com) is built with WordPress, jQuery, React, Preact and Slick. The full tech stack Sitepeel found: WordPress, jQuery, React, Cloudflare, Envoy, Material Symbols, Cloudflare Web Analytics, OneTrust, Optimizely and VWO. Measured on November 4, 2026.

### What is the SoFi DESIGN.md?

A plain-text file with SoFi’s measured colors, type, spacing, corners and components as tokens, plus short rules, in the DESIGN.md format Google published with Stitch. Your AI coding agent reads it and builds in this style. More about DESIGN.md.

### How do I use it with Claude Code or Cursor?

Download the file and put it in your project’s root folder, then ask your agent to follow DESIGN.md. Step-by-step guides: Claude Code, Cursor, Codex, GitHub Copilot.

### Is this SoFi’s official design system?

No. Sitepeel measured it from sofi.com’s public page on November 4, 2026. It is an independent analysis, not made or approved by SoFi.

### Can I use SoFi’s style in my own product?

Use it to learn, prototype and compare. For a real product, make the style your own, and never copy SoFi’s logo, name, pictures or text.

### How accurate are the values?

Each value was measured on the rendered page after it fully loaded, on desktop and mobile: colors where they appear, type with tracking, spacing, corners, shadows and hover states. Sites change, so check the date at the top.

## Files

- [DESIGN.md](https://sitepeel.dev/design-md/sofi.com/DESIGN.md): the plain file to put in your project.
- [All brand DESIGN.md files](https://sitepeel.dev/design-md/examples/index.md)

Independent analysis by Sitepeel (sitepeel.dev), not affiliated with SoFi.

## The DESIGN.md file

```markdown
---
version: alpha
name: SoFi
description: "Light interface measured from sofi.com: Larsseit type with TT Norms, deep indigo accents, flat surfaces and 20px corners."
colors:
  background: "#00A2C7"
  surface: "#00A2C7"
  on-surface: "#1F1645"
  on-background: "#1F1645"
  on-surface-variant: "#1A1919"
  on-surface-muted: "#212121"
  on-surface-subtle: "#FFFFFF"
  outline: "#4087F1"
  outline-variant: "#0A0A0A1A"
  primary: "#1F1645"
  on-primary: "#FFFFFF"
  secondary: "#00819D"
  warning: "#FED881"
typography:
  headline-display:
    fontFamily: Larsseit
    fontSize: 50px
    fontWeight: 800
    lineHeight: 1.2
    letterSpacing: -0.028em
  headline-lg:
    fontFamily: Larsseit
    fontSize: 30px
    fontWeight: 800
    lineHeight: 1.2
    letterSpacing: -0.028em
  headline-md:
    fontFamily: TT Norms
    fontSize: 24px
    fontWeight: 400
    lineHeight: 1.5
  headline-sm:
    fontFamily: Larsseit
    fontSize: 20px
    fontWeight: 700
    lineHeight: 1.2
    letterSpacing: -0.028em
  title-lg:
    fontFamily: TT Norms
    fontSize: 18px
    fontWeight: 700
    lineHeight: 1.11
  body-md:
    fontFamily: TT Norms
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
  body-sm:
    fontFamily: TT Norms
    fontSize: 12px
    fontWeight: 400
    lineHeight: 2
  label-lg:
    fontFamily: TT Norms
    fontSize: 16px
    fontWeight: 500
    lineHeight: 1.25
  label-md:
    fontFamily: Larsseit
    fontSize: 14px
    fontWeight: 700
    lineHeight: 1.71
    letterSpacing: -0.028em
  label-sm:
    fontFamily: TT Norms
    fontSize: 12px
    fontWeight: 700
  title-lg-mobile:
    fontFamily: TT Norms
    fontSize: 12px
    fontWeight: 700
    lineHeight: 1.1
    letterSpacing: 0.03em
  headline-display-mobile:
    fontFamily: Larsseit
    fontSize: 28px
    fontWeight: 800
    lineHeight: 1.2
    letterSpacing: -0.028em
rounded:
  sm: 12px
  md: 15px
  lg: 20px
  full: 9999px
spacing:
  xs: 2px
  sm: 8px
  md: 12px
  lg: 18px
  xl: 40px
  gutter: 12px
  section: 80px
  margin: 40px
  container: 1440px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-primary}"
    typography: "{typography.title-lg}"
    rounded: "{rounded.lg}"
    padding: 18px 38px
    height: 60px
  button-outline:
    backgroundColor: "{colors.background}"
    textColor: "{colors.on-surface-subtle}"
    typography: "{typography.body-md}"
    rounded: "{rounded.sm}"
    padding: 10px 20px
    height: 44px
  button-outline-hover:
    backgroundColor: "#0080A3"
  button-secondary:
    backgroundColor: "{colors.on-surface-subtle}"
    textColor: "{colors.on-surface-muted}"
    typography: "{typography.body-md}"
    rounded: "{rounded.sm}"
    padding: 6px 16px
    height: 36px
  button-ghost:
    textColor: "{colors.on-surface-variant}"
    typography: "{typography.label-lg}"
    rounded: "{rounded.sm}"
    padding: 8px 16px
  input-field:
    backgroundColor: "{colors.on-surface-subtle}"
    textColor: "{colors.on-surface-variant}"
    typography: "{typography.body-md}"
    rounded: "{rounded.lg}"
    padding: 0px 20px
  link:
    textColor: "{colors.on-surface-variant}"
---

# SoFi Design System

## Overview

SoFi describes itself as: “Why do 17.1M members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.” The interface is light, built on **Cyan (#00A2C7)** with **Deep Indigo (#1F1645)** text, and **Deep Indigo (#1F1645)** as the main accent.

Type is set in **Larsseit** and **TT Norms**. Headlines run large with tight negative tracking; body text is 16px. Depth comes from soft drop shadows. Corners are mostly 20px.

Measured from [sofi.com](https://www.sofi.com/) on November 4, 2026 at 1440×900 and 390×844 from 383 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 11 roles, plus gradient stops #00A2C7.

- **Cyan (#00A2C7):** Page background, seen 10 times. Token `background`.
- **Deep Indigo (#1F1645):** Primary text and headings, seen 57 times. Token `on-surface`.
- **Charcoal (#1A1919):** Secondary text, seen 52 times. Token `on-surface-variant`.
- **Charcoal (#212121):** Muted text and metadata, seen 11 times. Token `on-surface-muted`.
- **White (#FFFFFF):** Subtle text and placeholders, seen 36 times. Token `on-surface-subtle`, CSS `--wp--preset--color--white`.
- **Vivid Blue (#4087F1):** Borders and dividers, seen 1 time. Token `outline`.
- **Near Black 10% (#0A0A0A1A):** Secondary dividers, seen 1 time. Token `outline-variant`.
- **Deep Indigo (#1F1645):** Primary buttons and calls to action, seen 85 times. Token `primary`.
- **White (#FFFFFF):** Text and icons on primary. Token `on-primary`.
- **Dark Cyan (#00819D):** Accent in text, fills and borders, seen 15 times. Token `secondary`.
- **Light Amber (#FED881):** Warnings and highlights, seen 4 times. Token `warning`.

## Typography

**Larsseit** and **TT Norms** share the interface. Fallback stack: `Larsseit, Helvetica, Arial, Lucida Grande`. Other loaded fonts: Material Symbols Outlined, superscript.

- **headline-display:** Larsseit 50px at weight 800, line height 1.2, tracking -0.028em (28px on mobile). Page title (h1).
- **headline-lg:** Larsseit 30px at weight 800, line height 1.2, tracking -0.028em. Section headings (h2).
- **headline-md:** TT Norms 24px at weight 400, line height 1.5. Sub-section headings.
- **headline-sm:** Larsseit 20px at weight 700, line height 1.2, tracking -0.028em. Card and feature titles.
- **title-lg:** TT Norms 18px at weight 700, line height 1.11, uppercase (12px on mobile). Small titles.
- **body-md:** TT Norms 16px at weight 400, line height 1.5. Body text.
- **body-sm:** TT Norms 12px at weight 400, line height 2. Secondary and small text.
- **label-lg:** TT Norms 16px at weight 500, line height 1.25. Large buttons and tabs.
- **label-md:** Larsseit 14px at weight 700, line height 1.71, tracking -0.028em. Buttons, navigation and labels.
- **label-sm:** TT Norms 12px at weight 700. Small labels and badges.

## Layout

Spacing does not follow a strict grid: 60% of measured values are multiples of 4px, so match the measured steps rather than rounding to a grid.

- **Scale:** xs 2px, sm 8px, md 12px, lg 18px, xl 40px.
- **Sections:** 80px vertical padding between major sections.
- **Gaps:** 12px is the most common gap in flex and grid layouts.
- **Container:** content is capped at 1440px.
- **Page margin:** 40px on each side of full-width sections.
- **Breakpoints:** 400px, 425px, 426px, 550px, 767px, 768px, 896px, 991px, 992px, 1023px, 1024px, 1025px, 1320px, 1439px.

## Elevation & Depth

Raised elements use soft drop shadows. The most used recipes:

- `rgba(64, 135, 241, 0.3) 0px 2px 8px 0px`
- `rgba(20, 20, 20, 0.1) 0px 0px 1px 0px, rgba(20, 20, 20, 0.06) 0px 6px 12px -6px`
- `rgba(20, 20, 20, 0.1) 0px 0px 1.5px 0px, rgba(20, 20, 20, 0.06) 0px 7px 15px -7px`

## Shapes

Most elements use 20px corners. Measured radii, most used first:

- **lg (20px):** 64 elements.
- **sm (12px):** 50 elements.
- **md (15px):** 16 elements.
- **full (9999px):** 12 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“Get started”):** #1F1645 fill, #FFFFFF text, 18px/700, 20px radius, padding 18px 38px, border 2px solid #1F1645.
- **button-outline (“Get Started”):** #00A2C7 fill, #FFFFFF text, 16px/700, 12px radius, padding 10px 20px.
- **button-outline-hover:** background #0080A3, text #FFFFFF on hover.
- **button-secondary (“Personal”):** #FFFFFF fill, #212121 text, 16px/700, 12px 12px 0px 0px radius, padding 6px 16px.
- **button-ghost (“Bank”):** transparent fill, #1A1919 text, 16px/500, 12px radius, padding 8px 16px.
- **input-field (“Enter your email”):** #FFFFFF fill, #1A1919 text, 16px/400, 20px radius, padding 0px 20px, border 1px solid #0A0A0A1A.
- **link:** transparent fill, #1A1919 text, padding 0px.

## Do's and Don'ts

- Do use #00A2C7 for the page.
- Do keep text in 4 levels: #1F1645, #1A1919, #212121, #FFFFFF.
- Do reserve #1F1645 for primary actions and key highlights.
- Do set headlines in Larsseit with tight tracking (-0.028em).
- Do reuse the measured spacing steps (8px, 12px, 18px).
- Do use 20px corners on most elements; larger surfaces also use 12px and 15px.
- Don't use #FFFFFF for body text; it reaches 3.00:1 on #00A2C7. Keep it for large text or metadata.
- Don't introduce new font families beyond Larsseit and TT Norms.
- Don't use #1F1645 for large backgrounds or body text.
- Don't make interface transitions slower than 0.3s.

## Motion

Interface transitions are quick: 0.3s, 0.15s, 0.2s.

- **Easing:** `ease-out`, `ease`, `linear`.
- **Reduced motion:** the page responds to `prefers-reduced-motion`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/sofi.com/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).

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