# Tally design system

> Tally design system measured from tally.so: Inter font, #0070D7 primary on #FFFFFF, 9 color hex codes, type scale, spacing and a free DESIGN.md.

Canonical page: https://sitepeel.dev/design-md/tally.so/

Tally’s website (tally.so) uses the Inter font and #0070D7 as its main color on a white background. Measured by Sitepeel on November 4, 2026.

## What font does Tally use?

Tally uses Inter (weights 400, 500, 600 and 700) on tally.so. Page titles are 64px at weight 700 (26px on phones) and body text is 16px. Measured on November 4, 2026.

- Inter (weights 400, 500, 600, 700, 800)

## Tally colors: palette and hex codes

Tally’s main colors are #FFFFFF (white) for the background, #37352F (warm graphite) for text and #0070D7 (vivid blue) as the main accent, with #F81CE5 (vivid purple) as another accent. Measured on November 4, 2026.

- #FFFFFF: white
- #37352F: warm graphite
- #000000: near black
- #45433E: warm graphite
- #777672: slate
- #0070D7: vivid blue
- #F81CE5: vivid purple

## What is Tally built with?

Tally’s website (tally.so) is built with Next.js, React, styled-components, Cloudflare and Lucide. Measured on November 4, 2026.

- JavaScript framework: Next.js 16.4.3, React 19.3.1
- UI & CSS: styled-components 6.6.0
- Analytics: Sentry 11.10.0, Plausible
- Hosting & CDN: Cloudflare
- Fonts & icons: Lucide

## Questions and answers

### What font does Tally use?

Tally’s website uses Inter (weights 400, 500, 600 and 700). Page titles are 64px at weight 700 (26px on phones) and body text is 16px. Measured on November 4, 2026.

### What are the Tally colors and hex codes?

On tally.so: #FFFFFF (white) for the background, #37352F (warm graphite) for text and #0070D7 (vivid blue) as the main accent, with #F81CE5 (vivid purple) as another accent. The color palette above lists all 9 colors with their hex codes and where each one is used.

### What is the Tally design system?

The design system on this page is tally.so’s, as measured on November 4, 2026: Inter type, #0070D7 as the main color and 7px corners, written down as a DESIGN.md. It is not Tally’s own documentation.

### What is Tally built with?

Tally’s website (tally.so) is built with Next.js, React, styled-components, Cloudflare and Lucide. The full tech stack Sitepeel found: Next.js, React, styled-components, Sentry, Cloudflare, Plausible and Lucide. Measured on November 4, 2026.

### What is the Tally DESIGN.md?

A plain-text file with Tally’s measured colors, type, spacing, corners and components as tokens, plus short rules, in the DESIGN.md format Google published with Stitch. Your AI coding agent reads it and builds in this style. More about DESIGN.md.

### How do I use it with Claude Code or Cursor?

Download the file and put it in your project’s root folder, then ask your agent to follow DESIGN.md. Step-by-step guides: Claude Code, Cursor, Codex, GitHub Copilot.

### Is this Tally’s official design system?

No. Sitepeel measured it from tally.so’s public page on November 4, 2026. It is an independent analysis, not made or approved by Tally.

### Can I use Tally’s style in my own product?

Use it to learn, prototype and compare. For a real product, make the style your own, and never copy Tally’s logo, name, pictures or text.

### How accurate are the values?

Each value was measured on the rendered page after it fully loaded, on desktop and mobile: colors where they appear, type with tracking, spacing, corners, shadows and hover states. Sites change, so check the date at the top.

## Files

- [DESIGN.md](https://sitepeel.dev/design-md/tally.so/DESIGN.md): the plain file to put in your project.
- [All brand DESIGN.md files](https://sitepeel.dev/design-md/examples/index.md)

Independent analysis by Sitepeel (sitepeel.dev), not affiliated with Tally.

## The DESIGN.md file

```markdown
---
version: alpha
name: Tally
description: "Light interface measured from tally.so: Inter type, vivid blue accents, flat surfaces and 7px corners."
colors:
  background: "#FFFFFF"
  surface: "#FFFFFF"
  on-surface: "#37352F"
  on-background: "#37352F"
  on-surface-strong: "#000000"
  on-surface-variant: "#45433E"
  on-surface-muted: "#777672"
  outline: "#37352F17"
  primary: "#0070D7"
  on-primary: "#FFFFFF"
  secondary: "#F81CE5"
typography:
  headline-display:
    fontFamily: Inter
    fontSize: 64px
    fontWeight: 700
    lineHeight: 1
    letterSpacing: -0.031em
  headline-lg:
    fontFamily: Inter
    fontSize: 36px
    fontWeight: 700
    lineHeight: 1.15
  headline-md:
    fontFamily: Inter
    fontSize: 22px
    fontWeight: 500
    lineHeight: 1.25
  body-md:
    fontFamily: Inter
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
  body-lg:
    fontFamily: Inter
    fontSize: 18px
    fontWeight: 800
    lineHeight: 1.15
  body-sm:
    fontFamily: Inter
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1
  label-lg:
    fontFamily: Inter
    fontSize: 16px
    fontWeight: 600
    lineHeight: 1.5
  label-md:
    fontFamily: Inter
    fontSize: 15px
    fontWeight: 400
    lineHeight: 1.8
  label-sm:
    fontFamily: Inter
    fontSize: 14px
    fontWeight: 500
    lineHeight: 1
  headline-display-mobile:
    fontFamily: Inter
    fontSize: 26px
    fontWeight: 700
    lineHeight: 1.2
  headline-lg-mobile:
    fontFamily: Inter
    fontSize: 20px
    fontWeight: 700
    lineHeight: 1.15
rounded:
  sm: 5px
  md: 7px
spacing:
  xs: 4px
  sm: 8px
  md: 16px
  lg: 32px
  xl: 64px
  gutter: 8.4px
  section: 100px
  margin: 20px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-primary}"
    typography: "{typography.body-sm}"
    rounded: "{rounded.md}"
    padding: 0px 9.8px
    height: 28px
  link:
    textColor: "{colors.on-surface}"
---

# Tally Design System

## Overview

Tally describes itself as: “The simplest way to create beautiful, professional forms in seconds. Unlimited forms, unlimited submissions, forever free. Just start typing - no coding needed.” The interface is light, built on **White (#FFFFFF)** with **Warm Graphite (#37352F)** text, and **Vivid Blue (#0070D7)** as the main accent.

Type is set in **Inter**. Headlines run large with tight negative tracking; body text is 16px. The surface language is flat. Corners are mostly 7px.

Measured from [tally.so](https://tally.so/) on November 4, 2026 at 1440×900 and 390×844 from 298 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 9 roles, plus gradient stops #8A46FF, #F81CE0.

- **White (#FFFFFF):** Page background, seen 1 time. Token `background`.
- **Warm Graphite (#37352F):** Primary text and headings, seen 101 times. Token `on-surface`, CSS `--tally-builder-text`.
- **Near Black (#000000):** Headings and emphasis, seen 33 times. Token `on-surface-strong`.
- **Warm Graphite (#45433E):** Secondary text, seen 31 times. Token `on-surface-variant`.
- **Slate (#777672):** Muted text and metadata, seen 4 times. Token `on-surface-muted`.
- **Warm Graphite 9% (#37352F17):** Borders and dividers, seen 1 time. Token `outline`.
- **Vivid Blue (#0070D7):** Primary buttons and calls to action, seen 4 times. Token `primary`.
- **White (#FFFFFF):** Text and icons on primary. Token `on-primary`.
- **Vivid Purple (#F81CE5):** Accent, seen 74 times. Token `secondary`.

## Typography

**Inter** carries the whole interface. Fallback stack: `Inter, Inter Fallback, sans-serif`.

- **headline-display:** Inter 64px at weight 700, line height 1, tracking -0.031em (26px on mobile). Page title (h1).
- **headline-lg:** Inter 36px at weight 700, line height 1.15 (20px on mobile). Section headings (h2).
- **headline-md:** Inter 22px at weight 500, line height 1.25. Sub-section headings.
- **body-md:** Inter 16px at weight 400, line height 1.5. Body text.
- **body-lg:** Inter 18px at weight 800, line height 1.15. Lead paragraphs.
- **body-sm:** Inter 14px at weight 400, line height 1. Secondary and small text.
- **label-lg:** Inter 16px at weight 600, line height 1.5. Large buttons and tabs.
- **label-md:** Inter 15px at weight 400, line height 1.8. Buttons, navigation and labels.
- **label-sm:** Inter 14px at weight 500, line height 1. Small labels and badges.

## Layout

Spacing does not follow a strict grid: 65% of measured values are multiples of 4px, so match the measured steps rather than rounding to a grid.

- **Scale:** xs 4px, sm 8px, md 16px, lg 32px, xl 64px.
- **Sections:** 100px vertical padding between major sections.
- **Gaps:** 8.4px is the most common gap in flex and grid layouts.
- **Page margin:** 20px on each side of full-width sections.
- **Breakpoints:** 450px, 576px, 758px, 992px, 1024px, 1200px.

## Elevation & Depth

The design is flat: no shadows were measured. Hierarchy comes from color contrast and #37352F17 borders.

## Shapes

Most elements use 7px corners. Measured radii, most used first:

- **md (7px):** 32 elements.
- **sm (5px):** 4 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“Create form”):** #0070D7 fill, #FFFFFF text, 14px/400, 7px radius, padding 0px 9.8px.
- **link:** transparent fill, #37352F text, padding 0px.

## Do's and Don'ts

- Do use #FFFFFF for the page.
- Do keep text in 4 levels: #37352F, #000000, #45433E, #777672.
- Do reserve #0070D7 for primary actions and key highlights.
- Do set headlines in Inter with tight tracking (-0.031em).
- Do reuse the measured spacing steps (8px, 16px, 32px).
- Do use 7px corners on most elements; larger surfaces also use 5px.
- Don't add drop shadows for depth; use borders and contrast.
- Don't introduce new font families beyond Inter.
- Don't use #0070D7 for large backgrounds or body text.
- Don't make interface transitions slower than 0.1s.

## Motion

Interface transitions are quick: 0.1s.

- **Easing:** `ease-in-out`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/tally.so/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).

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