# Typeform design system

> Typeform design system measured from typeform.com: Tobias font, 6 color hex codes, type scale, spacing and a free DESIGN.md. Dark theme with pill corners.

Canonical page: https://sitepeel.dev/design-md/typeform.com/

Typeform’s website (typeform.com) uses the Tobias font on a #2A222B background. Measured by Sitepeel on November 4, 2026.

## What font does Typeform use?

Typeform uses Tobias (weight 400) and Twklausanne 350 (weight 400) on typeform.com. Page titles are 80px at weight 400 and body text is 16px. Measured on November 4, 2026.

- Tobias (weights 400)
- Twklausanne 350 (weights 400)
- Twklausanne 500 (weights 400)
- Twklausanne 400 (weights 400)

## Typeform colors: palette and hex codes

Typeform’s main colors are #2A222B (cool graphite) for the background and #FAF9FB (snow) for text, with #A057BB (purple) as another accent. Measured on November 4, 2026.

- #2A222B: cool graphite
- #FAF9FB: snow
- #ECCFFA: pale violet
- #A057BB: purple

## What is Typeform built with?

Typeform’s website (typeform.com) is built with Webflow, jQuery, Preact, Swiper and Amazon CloudFront. Measured on November 4, 2026.

- JavaScript framework: jQuery 3.5.1, Preact
- Animation & 3D: GSAP 3.15.0, GSAP MotionPath 3.15.0, GSAP Observer 3.15.0, GSAP ScrollTrigger 3.15.0
- Hosting & CDN: Amazon CloudFront, Cloudflare
- Media: Wistia
- Analytics: Amplitude, Google Ads, Google Analytics, Google Tag Manager
- Marketing & support: OneTrust 202607.1.0, Optimizely

## Questions and answers

### What font does Typeform use?

Typeform’s website uses Tobias (weight 400) and Twklausanne 350 (weight 400). Page titles are 80px at weight 400 and body text is 16px. Measured on November 4, 2026.

### What are the Typeform colors and hex codes?

On typeform.com: #2A222B (cool graphite) for the background and #FAF9FB (snow) for text, with #A057BB (purple) as another accent. The color palette above lists all 6 colors with their hex codes and where each one is used.

### What is the Typeform design system?

The design system on this page is typeform.com’s, as measured on November 4, 2026: Tobias type, pill-shaped corners and a 4px spacing grid, written down as a DESIGN.md. It is not Typeform’s own documentation.

### What is Typeform built with?

Typeform’s website (typeform.com) is built with Webflow, jQuery, Preact, Swiper and Amazon CloudFront. The full tech stack Sitepeel found: jQuery, GSAP, GSAP MotionPath, GSAP Observer, GSAP ScrollTrigger, GSAP SplitText, Amazon CloudFront, Cloudflare, Wistia and Amplitude. Measured on November 4, 2026.

### What is the Typeform DESIGN.md?

A plain-text file with Typeform’s measured colors, type, spacing, corners and components as tokens, plus short rules, in the DESIGN.md format Google published with Stitch. Your AI coding agent reads it and builds in this style. More about DESIGN.md.

### How do I use it with Claude Code or Cursor?

Download the file and put it in your project’s root folder, then ask your agent to follow DESIGN.md. Step-by-step guides: Claude Code, Cursor, Codex, GitHub Copilot.

### Is this Typeform’s official design system?

No. Sitepeel measured it from typeform.com’s public page on November 4, 2026. It is an independent analysis, not made or approved by Typeform.

### Can I use Typeform’s style in my own product?

Use it to learn, prototype and compare. For a real product, make the style your own, and never copy Typeform’s logo, name, pictures or text.

### How accurate are the values?

Each value was measured on the rendered page after it fully loaded, on desktop and mobile: colors where they appear, type with tracking, spacing, corners, shadows and hover states. Sites change, so check the date at the top.

## Files

- [DESIGN.md](https://sitepeel.dev/design-md/typeform.com/DESIGN.md): the plain file to put in your project.
- [All brand DESIGN.md files](https://sitepeel.dev/design-md/examples/index.md)

Independent analysis by Sitepeel (sitepeel.dev), not affiliated with Typeform.

## The DESIGN.md file

```markdown
---
version: alpha
name: Typeform
description: "Dark monochrome interface measured from typeform.com: Tobias type with Twklausanne 350, flat surfaces and pill-shaped controls."
colors:
  background: "#2A222B"
  surface: "#2A222B"
  on-surface: "#FAF9FB"
  on-background: "#FAF9FB"
  on-surface-variant: "#ECCFFA"
  primary: "#FAF9FB"
  on-primary: "#2A222B"
  secondary: "#A057BB"
typography:
  headline-display:
    fontFamily: Tobias
    fontSize: 80px
    fontWeight: 400
    lineHeight: 1
    letterSpacing: -0.013em
  headline-lg:
    fontFamily: Twklausanne 350
    fontSize: 48px
    fontWeight: 400
    lineHeight: 1.1
  headline-md:
    fontFamily: Tobias
    fontSize: 28px
    fontWeight: 400
    lineHeight: 1
  headline-sm:
    fontFamily: Twklausanne 500
    fontSize: 24px
    fontWeight: 400
    lineHeight: 1.15
    letterSpacing: -0.01em
  title-lg:
    fontFamily: Twklausanne 400
    fontSize: 20px
    fontWeight: 400
    lineHeight: 1.3
  body-md:
    fontFamily: Twklausanne 500
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1
  body-sm:
    fontFamily: Twklausanne 600
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.2
  label-md:
    fontFamily: Twklausanne 400
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.3
  label-sm:
    fontFamily: Twklausanne 400
    fontSize: 13px
    fontWeight: 400
    lineHeight: 1
rounded:
  sm: 12px
  md: 12.5px
  full: 9999px
spacing:
  base: 4px
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 48px
  gutter: 8px
  section: 48px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-primary}"
    typography: "{typography.body-md}"
    rounded: "{rounded.sm}"
    padding: 12px 20px
    height: 40px
  button-primary-hover:
    backgroundColor: "#EEECEE"
  button-outline:
    backgroundColor: "{colors.background}"
    textColor: "{colors.on-surface}"
    typography: "{typography.body-md}"
    rounded: "{rounded.sm}"
    padding: 8px 20px
    height: 40px
  button-outline-hover:
    backgroundColor: "#3E3040"
  button-ghost:
    textColor: "{colors.on-surface}"
    typography: "{typography.body-md}"
    rounded: 0px
    padding: 0px
  card:
    backgroundColor: "{colors.background}"
    textColor: "{colors.on-surface}"
    typography: "{typography.body-md}"
    rounded: "{rounded.sm}"
    padding: 24px
  link:
    textColor: "{colors.primary}"
---

# Typeform Design System

## Overview

Typeform describes itself as: “Build AI-powered forms that get 3.5x more data — then trigger automated workflows to enrich leads, follow up, and grow revenue. No code. Start free.” The interface is dark, built on **Cool Graphite (#2A222B)** with **Snow (#FAF9FB)** text and almost no color: actions are carried by contrast, not hue.

Type is set in **Tobias** and **Twklausanne 350**. Headlines run large with tight negative tracking; body text is 16px. Depth comes from hairline borders and inset highlights rather than drop shadows. Controls are pill-shaped.

Measured from [typeform.com](https://www.typeform.com/) on November 4, 2026 at 1440×900 and 390×844 from 280 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 6 roles, plus gradient stops #A057BB.

- **Cool Graphite (#2A222B):** Page background, seen 12 times. Token `background`, CSS `--tokens--tag--tag-bg-active`.
- **Snow (#FAF9FB):** Primary text and headings, seen 37 times. Token `on-surface`, CSS `--tokens--button--primary-text`.
- **Pale Violet (#ECCFFA):** Secondary text, seen 3 times. Token `on-surface-variant`.
- **Snow (#FAF9FB):** Primary buttons and calls to action, seen 78 times. Token `primary`, CSS `--tokens--button--primary-text`.
- **Cool Graphite (#2A222B):** Text and icons on primary. Token `on-primary`.
- **Purple (#A057BB):** Accent in text, fills and borders, seen 4 times. Token `secondary`.

## Typography

**Tobias**, **Twklausanne 350**, **Twklausanne 500**, **Twklausanne 400** and **Twklausanne 600** share the interface. Fallback stack: `Tobias, Times New Roman, sans-serif`. Other loaded fonts: Inter.

- **headline-display:** Tobias 80px at weight 400, line height 1, tracking -0.013em. Page title (h1).
- **headline-lg:** Twklausanne 350 48px at weight 400, line height 1.1. Section headings (h2).
- **headline-md:** Tobias 28px at weight 400, line height 1. Sub-section headings.
- **headline-sm:** Twklausanne 500 24px at weight 400, line height 1.15, tracking -0.01em. Card and feature titles.
- **title-lg:** Twklausanne 400 20px at weight 400, line height 1.3. Small titles.
- **body-md:** Twklausanne 500 16px at weight 400, line height 1. Body text.
- **body-sm:** Twklausanne 600 14px at weight 400, line height 1.2. Secondary and small text.
- **label-md:** Twklausanne 400 16px at weight 400, line height 1.3. Buttons, navigation and labels.
- **label-sm:** Twklausanne 400 13px at weight 400, line height 1, uppercase. Small labels and badges.

## Layout

Spacing follows a 4px grid: 94% of measured gaps and paddings are multiples of 4px.

- **Scale:** xs 4px, sm 8px, md 16px, lg 24px, xl 48px.
- **Sections:** 48px vertical padding between major sections.
- **Gaps:** 8px is the most common gap in flex and grid layouts.
- **Breakpoints:** 400px, 425px, 426px, 479px, 500px, 550px, 600px, 767px, 768px, 769px, 890px, 896px, 897px, 991px, 1023px, 1024px, 1280px.

## Elevation & Depth

Depth comes mostly from hairline rings and inset highlights:

- `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(173, 158, 177, 0.07) -10px -10px 20px -10px inset, rgb(37, 28, 39) 10px 10px 20px -9px inset`
- `rgb(42, 34, 43) 0px 0px 0px 1px inset`

A few raised panels add a soft drop shadow: `rgb(182, 109, 213) 0px 0px 15px 0px`.

## Shapes

Interactive controls are pill-shaped. Measured radii, most used first:

- **full (9999px):** 68 elements.
- **sm (12px):** 48 elements.
- **md (12.5px):** 12 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“Sign up”):** #FAF9FB fill, #2A222B text, 16px/400, 12px radius, padding 12px 20px.
- **button-primary-hover:** background #EEECEE, text #2A222B on hover.
- **button-outline (“Contact sales”):** #2A222B fill, #FAF9FB text, 16px/400, 12px radius, padding 8px 20px, border 1px solid #FAF9FB.
- **button-outline-hover:** background #3E3040, text #FAF9FB on hover.
- **button-ghost (“Save your spot”):** transparent fill, #FAF9FB text, 16px/400, padding 0px.
- **card:** #2A222B fill, #FAF9FB text, 16px/400, 12px radius, padding 24px, shadow `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(173, 158, 177, 0.07) -10px -10px 20px -10px inset, rgb(37, 28, 39) 10px 10px 20px -9px inset`.
- **link:** transparent fill, #FAF9FB text, padding 0px.

## Do's and Don'ts

- Do use #2A222B for the page.
- Do keep text in 2 levels: #FAF9FB, #ECCFFA.
- Do let contrast carry emphasis; primary actions use #FAF9FB on #2A222B.
- Do set headlines in Tobias with tight tracking (-0.013em).
- Do keep spacing on the 4px grid.
- Do make buttons and chips fully rounded (9999px); most other elements use 12px corners.
- Don't use heavy drop shadows; keep depth to hairline rings.
- Don't introduce new font families beyond Tobias, Twklausanne 350, Twklausanne 500, Twklausanne 400 and Twklausanne 600.
- Don't add saturated accent colors; the measured palette is almost entirely neutral.
- Don't make interface transitions slower than 0.4s.

## Motion

Interface transitions are quick: 0.3s, 0.2s, 0.25s, 0.35s.

- **Easing:** `ease`, `ease-out`, `ease-in-out`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/typeform.com/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).

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