DESIGN.MD & AI

Who lets AI read their site?

Sitepeel measured 193 top brand websites in November 2026: 58% publish an llms.txt, and 11% block at least one named AI crawler in robots.txt. GPTBot is blocked in robots.txt by 5% of sites and ClaudeBot by 4%. Most sites that block a bot still leave AI search bots unblocked.

The report’s table of which AI crawlers top brand websites block in robots.txt
The report’s table of AI crawlers, checked November 2026.

In short

  • 112 of 193 sites publish an llms.txt, led by marketing and developer tools
  • 21 of 189 block at least one named AI crawler in robots.txt
  • 9 block GPTBot and 8 block ClaudeBot; Bytespider is the most blocked, at 13
  • 17 of the 21 block training bots but no AI search bot
On this page7
  1. The short answer
  2. How many websites publish an llms.txt?
  3. Which AI crawlers do websites block?
  4. Who uses Content-Signal in robots.txt?
  5. How we measured
  6. Download the data and cite it
  7. Questions

The short answer

Few top brand sites block AI crawlers by name, and more than half publish a file for them. 112 of 193 have an llms.txt, and 149 of the 189 sites we could read name none of the 20 AI crawlers we looked for. 21 block one by name.

193 brand websites, checked November 2026
FindingSitesShare
Publish an llms.txt112 of 19358%
Name no AI crawler in robots.txt149 of 18979%
Block at least one named AI crawler21 of 18911%
Block GPTBot in robots.txt9 of 1895%
Block ClaudeBot in robots.txt8 of 1894%
Publish llms.txt and block a named crawler11 of 1896%
Use a Content-Signal line31 of 19316%

How many websites publish an llms.txt?

112 of 193 (58%). Marketing and analytics tools (9 of 11) and developer tools (35 of 47) lead; media and consumer apps trail at 2 of 14. The median file is 11 KB, and 86 follow the full format: a title, a one-line summary and links.

Blocking is a different group. 6 of 10 inspiration sites and 5 of 14 media and consumer apps block a named crawler; none of the 16 AI companies or 14 fintech sites we could read do.

By category, checked November 2026
CategorySitesPublish llms.txtBlock a named crawler
Developer tools4735 (74%)2 of 47
SaaS and productivity3822 (58%)5 of 38
AI169 (56%)0 of 16
Design tools and site builders159 (60%)1 of 13
Fintech and payments156 (40%)0 of 14
Media and consumer apps142 (14%)5 of 14
E-commerce and brands125 (42%)1 of 11
UI and animation libraries128 (67%)0 of 12
Marketing and analytics119 (82%)1 of 11
Inspiration106 (60%)6 of 10
Security and privacy31 (33%)0 of 3

Which AI crawlers do websites block?

Bytespider is blocked most, by 13 of 189 sites. GPTBot follows at 9 and ClaudeBot at 8. Sites treat bots differently: 7 of the 9 that block GPTBot do not block OAI-SearchBot, the bot behind ChatGPT search.

Named in robots.txt, 189 sites we could read
CrawlerCompanyMainly forBlock itLimit pathsNamed
GPTBotOpenAITraining9 (5%)1132
OAI-SearchBotOpenAIAI search2 (1%)1120
ChatGPT-UserOpenAIOn request3 (2%)823
ClaudeBotAnthropicTraining8 (4%)1230
Claude-SearchBotAnthropicAI search4 (2%)511
Claude-UserAnthropicOn request3 (2%)410
PerplexityBotPerplexityAI search4 (2%)1227
Perplexity-UserPerplexityOn request3 (2%)49
Google-ExtendedGoogleTraining7 (4%)926
Applebot-ExtendedAppleTraining6 (3%)516
Meta-ExternalAgentMetaTraining7 (4%)616
AmazonbotAmazonTraining7 (4%)721
CCBotCommon CrawlTraining9 (5%)720
BytespiderByteDanceTraining13 (7%)318

Who uses Content-Signal in robots.txt?

31 of 193 sites add a Content-Signal line, which says how they want their pages used. 22 say yes to AI training and 9 say no. 1 says no to AI answers, and 1 says no to search.

How we measured

On November 4, 2026 (UTC), we sent one GET for /robots.txt and one for /llms.txt to each brand's main address, four sites at a time, with a user agent that names Sitepeel. We followed redirects and did not retry.

The 193 sites are every brand in Sitepeel's DESIGN.md library, which leans toward tech companies. This is not the whole web, and the shares would be lower there. Sitepeel is not in the sample.

  • llms.txt counts only as a real text file with a heading or links. A 404, or a redirect to an HTML page, counts as no file
  • 9 sites refused or failed the llms.txt request (cash.app, codepen.io, coolors.co, descript.com, fontsinuse.com, gitlab.com, openai.com, perplexity.ai, sonos.com). They count as not publishing, so 58% is a floor
  • 11 sites have no robots.txt, so they block nothing. 4 could not be read (cash.app, coolors.co, descript.com, sonos.com) and are left out
  • Blocks means a group names the bot and disallows an ordinary page. A few keep small exceptions, such as the home page
  • 2 sites disallow every crawler with a wildcard rule. They are not counted as blocking a named bot
  • Robots.txt is a request, not a lock. We did not test firewalls or what any bot really does
  • Google-Extended and Applebot-Extended are settings read from robots.txt, not separate crawlers

Download the data and cite it

The CSV has one row per brand: llms.txt result and size, robots.txt result, and the state of all 20 crawlers. Free to use with credit (CC BY 4.0). It reflects each file on the day we checked; sites change these often.

citation.mdMarkdown
Sitepeel (2026). Who lets AI read their site? llms.txt and AI crawler rules on 193 top websites. Checked November 2026. https://sitepeel.dev/reports/llms-txt-ai-crawlers-2026/

Questions

What percentage of websites have an llms.txt?

58% of the 193 top brand sites Sitepeel checked in November 2026 publish one. The sample leans toward tech companies, and we did not measure the whole web.

How many websites block GPTBot?

9 of the 189 top brand sites we could read (5%) block GPTBot in robots.txt. 11 more limit it on some paths, and 12 name it and allow it.

Which AI crawler is blocked the most?

Bytespider, blocked in robots.txt by 13 of 189 sites. Among the bots from OpenAI and Anthropic, GPTBot is at 9 and ClaudeBot at 8.

Does blocking GPTBot keep a site out of ChatGPT search?

OpenAI uses separate bots: GPTBot for training and OAI-SearchBot for ChatGPT search, each with its own rule. 7 of the 9 sites that block GPTBot do not block OAI-SearchBot.

What is an llms.txt file?

A plain text file at /llms.txt that gives AI tools a short map of a site: a title, a summary and links to the pages that matter. It is a proposed convention, not a standard.

Can I use this data?

Yes. The CSV is free to use with credit (CC BY 4.0). Link to this page as the source.

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