Cash AppBrand
Fintech and payments · DESIGN.md · measured November 4, 2026
Capital One design system
Light interface · Optimist · 4px corners
- #FFFFFF
- #FFFFFFF2
- #000000
- #0276B1
From capitalone.com ↗ · 231 elements at 1440×900 and 390×844 Independent analysis, not affiliated with Capital One
Capital One color palette
12 colors with hex codes, grouped by where each one is used on the page.
Surfaces
#FFFFFFbackgroundPage background · 9×#FFFFFFF2surface-container-lowRaised areas one step from the page · 1×#3D3D3Dinverse-surfaceHigh-contrast fills · 1×Text
#000000on-surfacePrimary text and headings · 19×#141414on-surface-variantSecondary text · 26×#1F1F1Fon-surface-mutedMuted text and metadata · 2×#696969on-surface-subtleSubtle text and placeholders · 5×#FFFFFFon-primaryText and icons on primaryAccents
#0276B1primaryPrimary buttons and calls to action · 17×#CC2427secondary · --gds-color-border-critical-empahsis-highAccent in the logo · 1×#013D5Btertiary · --gds-color-text-and-icon-interactive-pressAccent in the logo · 10×Borders
#EBEBEBoutlineBorders and dividers · 1×Capital One fonts and type scale
One family carries the whole interface.
mobile 32px
Contrast
Text on #FFFFFF
21.0:118.4:116.4:15.4:1Spacing
4px grid · 91% of values fit
xs4pxsm8pxmd12pxlg24pxxl40pxBreakpoints: 0px 368px 369px 599px 600px 767px 768px 1023px 1024px 1200px 1920px
Shapes
Corner radii, most used first.
Depth
Capital One UI components
Rebuilt from the measured CSS.
Motion
No short transitions measured
Do’s and don’ts
Rules written from the measurements, so a coding agent stays on style.
- Use #FFFFFF for the page and lift surfaces in small steps: #FFFFFFF2.
- Keep text in 4 levels: #000000, #141414, #1F1F1F, #696969.
- Reserve #0276B1 for primary actions and key highlights.
- Keep spacing on the 4px grid.
- Make buttons and chips fully rounded (9999px); most other elements use 4px corners.
- Introduce new font families beyond Optimist.
- Use #0276B1 for large backgrounds or body text.
---
version: alpha
name: Capital One
description: "Light interface measured from capitalone.com: Optimist type, dark blue accents, tonal surfaces and pill-shaped controls."
colors:
background: "#FFFFFF"
surface: "#FFFFFF"
on-surface: "#000000"
on-background: "#000000"
on-surface-variant: "#141414"
on-surface-muted: "#1F1F1F"
on-surface-subtle: "#696969"
surface-container-low: "#FFFFFFF2"
outline: "#EBEBEB"
primary: "#0276B1"
on-primary: "#FFFFFF"
inverse-surface: "#3D3D3D"
secondary: "#CC2427"
tertiary: "#013D5B"
typography:
display-hero:
fontFamily: Optimist
fontSize: 40px
fontWeight: 300
lineHeight: 1.3
headline-display:
fontFamily: Optimist
fontSize: 32px
fontWeight: 700
lineHeight: 1.5
headline-lg:
fontFamily: Optimist
fontSize: 24px
fontWeight: 300
lineHeight: 1.5
body-md:
fontFamily: Optimist
fontSize: 16px
fontWeight: 400
lineHeight: 1.5
body-sm:
fontFamily: Optimist
fontSize: 14px
fontWeight: 400
lineHeight: 1.5
caption:
fontFamily: Optimist
fontSize: 12px
fontWeight: 400
lineHeight: 1.5
label-md:
fontFamily: Optimist
fontSize: 16px
fontWeight: 600
lineHeight: 1.5
label-sm:
fontFamily: Optimist
fontSize: 14px
fontWeight: 600
lineHeight: 1.5
display-hero-mobile:
fontFamily: Optimist
fontSize: 32px
fontWeight: 300
lineHeight: 1.3
rounded:
sm: 2px
md: 4px
full: 9999px
spacing:
base: 4px
xs: 4px
sm: 8px
md: 12px
lg: 24px
xl: 40px
components:
button-primary:
backgroundColor: "{colors.primary}"
textColor: "{colors.on-primary}"
typography: "{typography.label-md}"
rounded: "{rounded.sm}"
padding: 6px 20px 7px 20px
height: 32px
button-primary-hover:
backgroundColor: "#026597"
button-ghost:
textColor: "{colors.on-surface-variant}"
typography: "{typography.body-sm}"
rounded: 0px
padding: 0px 12px
input-field:
backgroundColor: "{colors.background}"
textColor: "{colors.on-surface-variant}"
typography: "{typography.body-sm}"
rounded: "{rounded.sm}"
padding: 5px 8px 5px 32px
card:
backgroundColor: "{colors.background}"
textColor: "{colors.on-surface-variant}"
typography: "{typography.body-md}"
rounded: "{rounded.md}"
padding: 40px
link:
textColor: "#D4D4D4"
---
# Capital One Design System
## Overview
Capital One describes itself as: “Learn how banking with Capital One can help you meet your financial goals.” The interface is light, built on **White (#FFFFFF)** with **Near Black (#000000)** text, and **Dark Blue (#0276B1)** as the main accent.
Type is set in **Optimist**. Headlines run large; body text is 16px. Depth comes from soft drop shadows. Controls are pill-shaped.
Measured from [capitalone.com](https://www.capitalone.com/) on November 4, 2026 at 1440×900 and 390×844 from 231 rendered elements. Values are computed styles from the live page, not the original source files.
## Colors
The palette has 12 roles.
- **White (#FFFFFF):** Page background, seen 9 times. Token `background`.
- **Near Black (#000000):** Primary text and headings, seen 19 times. Token `on-surface`.
- **Charcoal (#141414):** Secondary text, seen 26 times. Token `on-surface-variant`.
- **Charcoal (#1F1F1F):** Muted text and metadata, seen 2 times. Token `on-surface-muted`.
- **Slate (#696969):** Subtle text and placeholders, seen 5 times. Token `on-surface-subtle`.
- **White 95% (#FFFFFFF2):** Raised areas one step from the page, seen 1 time. Token `surface-container-low`.
- **Mist (#EBEBEB):** Borders and dividers, seen 1 time. Token `outline`.
- **Dark Blue (#0276B1):** Primary buttons and calls to action, seen 17 times. Token `primary`.
- **White (#FFFFFF):** Text and icons on primary. Token `on-primary`.
- **Graphite (#3D3D3D):** High-contrast fills, seen 1 time. Token `inverse-surface`.
- **Red (#CC2427):** Accent in the logo, seen 1 time. Token `secondary`, CSS `--gds-color-border-critical-empahsis-high`.
- **Deep Blue (#013D5B):** Accent in the logo, seen 10 times. Token `tertiary`, CSS `--gds-color-text-and-icon-interactive-press`.
## Typography
**Optimist** carries the whole interface. Fallback stack: `Optimist, Helvetica Neue, Helvetica, Arial`.
- **display-hero:** Optimist 40px at weight 300, line height 1.3 (32px on mobile). Oversized hero statements.
- **headline-display:** Optimist 32px at weight 700, line height 1.5. Page title (h1).
- **headline-lg:** Optimist 24px at weight 300, line height 1.5. Section headings (h2).
- **body-md:** Optimist 16px at weight 400, line height 1.5. Body text.
- **body-sm:** Optimist 14px at weight 400, line height 1.5. Secondary and small text.
- **caption:** Optimist 12px at weight 400, line height 1.5. Captions and fine print.
- **label-md:** Optimist 16px at weight 600, line height 1.5. Buttons, navigation and labels.
- **label-sm:** Optimist 14px at weight 600, line height 1.5. Small labels and badges.
## Layout
Spacing follows a 4px grid: 91% of measured gaps and paddings are multiples of 4px.
- **Scale:** xs 4px, sm 8px, md 12px, lg 24px, xl 40px.
- **Breakpoints:** 0px, 368px, 369px, 599px, 600px, 767px, 768px, 1023px, 1024px, 1200px, 1920px.
## Elevation & Depth
Raised elements use soft drop shadows. The most used recipes:
- `rgba(0, 0, 0, 0.2) 0px 1px 4px 0px`
Hairline rings and inset highlights also appear: `rgb(105, 105, 105) 0px 0px 0px 1px inset`.
## Shapes
Interactive controls are pill-shaped. Measured radii, most used first:
- **md (4px):** 26 elements.
- **sm (2px):** 12 elements.
- **full (9999px):** 12 elements.
## Components
Measured from the rendered page. Token values reference the tokens above.
- **button-primary (“Sign in”):** #0276B1 fill, #FFFFFF text, 16px/600, 2px radius, padding 6px 20px 7px 20px.
- **button-primary-hover:** background #026597, text #FFFFFF on hover.
- **button-ghost (“Search”):** transparent fill, #141414 text, 14px/300, padding 0px 12px.
- **input-field (“Username”):** #FFFFFF fill, #141414 text, 14px/400, 2px radius, padding 5px 8px 5px 32px, shadow `rgb(105, 105, 105) 0px 0px 0px 1px inset`.
- **card:** #FFFFFFF2 fill, #141414 text, 16px/400, 4px radius, padding 40px.
- **link:** transparent fill, #D4D4D4 text, padding 0px.
## Do's and Don'ts
- Do use #FFFFFF for the page and lift surfaces in small steps: #FFFFFFF2.
- Do keep text in 4 levels: #000000, #141414, #1F1F1F, #696969.
- Do reserve #0276B1 for primary actions and key highlights.
- Do keep spacing on the 4px grid.
- Do make buttons and chips fully rounded (9999px); most other elements use 4px corners.
- Don't introduce new font families beyond Optimist.
- Don't use #0276B1 for large backgrounds or body text.
Generated by [Sitepeel](https://sitepeel.dev/design-md/capitalone.com/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).
Fonts
What font does Capital One use?
Capital One uses Optimist (weights 300, 400, 600 and 700) on capitalone.com. Page titles are 32px at weight 700 and body text is 16px. Measured on November 4, 2026.
- AaOptimist · 300, 400, 600, 700
Colors
Capital One colors: palette and hex codes
Capital One’s main colors are #FFFFFF (white) for the background, #000000 (near black) for text and #0276B1 (dark blue) as the main accent, with #CC2427 (red) and #013D5B (deep blue) as other accents. Measured on November 4, 2026.
- #FFFFFF · white
- #000000 · near black
- #141414 · charcoal
- #1F1F1F · charcoal
- #696969 · slate
- #EBEBEB · mist
- #0276B1 · dark blue
- #3D3D3D · graphite
Tech stack
What is Capital One built with?
Capital One’s website (capitalone.com) is built with Angular and Amazon CloudFront. Measured on November 4, 2026.
- JavaScript framework
- Angular 21.2.25
- Analytics
- Adobe Analytics 2.20.0, Google Ads, Google Analytics, New Relic
- Hosting & CDN
- Amazon CloudFront
- Marketing & support
- Optimizely
What you can build with it
Landing pages, pricing tables, dashboards: your AI coding agent builds them in this style, with these colors, fonts, spacing and buttons instead of its defaults.
Download DESIGN.md, put it in your project’s root folder, then ask your agent for a page.
Build a landing page for my product. Follow for every color, font, spacing value, corner and button.
Need a page behind a login?
The DESIGN.md generator Chrome extension makes one from any page you have open, including dashboards and pages behind a login.
More in Fintech and payments
All DESIGN.md examples →Not in the library? Make a DESIGN.md from any site.
FAQ
Capital One design system questions
What font does Capital One use?
Capital One’s website uses Optimist (weights 300, 400, 600 and 700). Page titles are 32px at weight 700 and body text is 16px. Measured on November 4, 2026.
What are the Capital One colors and hex codes?
On capitalone.com: #FFFFFF (white) for the background, #000000 (near black) for text and #0276B1 (dark blue) as the main accent, with #CC2427 (red) and #013D5B (deep blue) as other accents. The color palette above lists all 12 colors with their hex codes and where each one is used.
What is the Capital One design system?
The design system on this page is capitalone.com’s, as measured on November 4, 2026: Optimist type, #0276B1 as the main color, 4px corners and a 4px spacing grid, written down as a DESIGN.md. It is not Capital One’s own documentation.
What is Capital One built with?
Capital One’s website (capitalone.com) is built with Angular and Amazon CloudFront. The full tech stack Sitepeel found: Angular, Adobe Analytics, Amazon CloudFront, Optimizely, Google Ads, Google Analytics and New Relic. Measured on November 4, 2026.
What is the Capital One DESIGN.md?
A plain-text file with Capital One’s measured colors, type, spacing, corners and components as tokens, plus short rules, in the DESIGN.md format Google published with Stitch. Your AI coding agent reads it and builds in this style. More about DESIGN.md.
How do I use it with Claude Code or Cursor?
Download the file and put it in your project’s root folder, then ask your agent to follow DESIGN.md. Step-by-step guides: Claude Code, Cursor, Codex, GitHub Copilot.
Is this Capital One’s official design system?
No. Sitepeel measured it from capitalone.com’s public page on November 4, 2026. It is an independent analysis, not made or approved by Capital One.
Can I use Capital One’s style in my own product?
Use it to learn, prototype and compare. For a real product, make the style your own, and never copy Capital One’s logo, name, pictures or text.
How accurate are the values?
Each value was measured on the rendered page after it fully loaded, on desktop and mobile: colors where they appear, type with tracking, spacing, corners, shadows and hover states. Sites change, so check the date at the top.




