DANCA Media design system

---
version: alpha
name: DANCA Media
description: "Dark interface measured from dancamedia.danca.world: Bebas Neue type with Inter, orange accents, tonal surfaces and pill-shaped controls."
colors:
  background: "#0D0D0F"
  surface: "#0D0D0F"
  on-surface: "#B9B7B2"
  on-background: "#B9B7B2"
  on-surface-strong: "#FFFFFF"
  on-surface-variant: "#5B5B60"
  on-surface-muted: "#43434A"
  surface-container-low: "#0B0B0C"
  surface-container: "#141414"
  surface-container-high: "#1E1E20"
  overlay: "#FF7F500F"
  overlay-strong: "#FFFFFFC7"
  outline: "#14141214"
  outline-variant: "#14141229"
  primary: "#FF7F50"
  on-primary: "#0B0B0C"
  secondary: "#B34A1A"
typography:
  headline-display:
    fontFamily: Bebas Neue
    fontSize: 102.5px
    fontWeight: 800
    lineHeight: 1.02
    letterSpacing: -0.01em
  headline-lg:
    fontFamily: Bebas Neue
    fontSize: 42.5px
    fontWeight: 800
    lineHeight: 1.08
    letterSpacing: -0.024em
  headline-md:
    fontFamily: Bebas Neue
    fontSize: 33px
    fontWeight: 800
    lineHeight: 1.1
    letterSpacing: -0.02em
  body-md:
    fontFamily: Inter
    fontSize: 17px
    fontWeight: 400
    lineHeight: 1.65
  body-lg:
    fontFamily: Inter
    fontSize: 19px
    fontWeight: 400
    lineHeight: 1.65
  body-sm:
    fontFamily: Inter
    fontSize: 15px
    fontWeight: 400
    lineHeight: 1.65
  caption:
    fontFamily: Inter
    fontSize: 14.5px
    fontWeight: 400
    lineHeight: 1.65
  label-lg:
    fontFamily: Inter
    fontSize: 15px
    fontWeight: 500
    lineHeight: 1.65
  label-md:
    fontFamily: Inter
    fontSize: 13.5px
    fontWeight: 700
    lineHeight: 1.65
    letterSpacing: 0.08em
  label-sm:
    fontFamily: Inter
    fontSize: 12.5px
    fontWeight: 700
    lineHeight: 1.65
    letterSpacing: 0.14em
  headline-display-mobile:
    fontFamily: Bebas Neue
    fontSize: 49px
    fontWeight: 800
    lineHeight: 1.02
    letterSpacing: -0.01em
  headline-lg-mobile:
    fontFamily: Bebas Neue
    fontSize: 30.5px
    fontWeight: 800
    lineHeight: 1.08
    letterSpacing: -0.033em
rounded:
  sm: 8px
  md: 12px
  lg: 16px
  full: 9999px
spacing:
  xs: 2px
  sm: 6px
  md: 10px
  lg: 20px
  xl: 64px
  gutter: 10px
  section: 64px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-primary}"
    typography: "{typography.label-lg}"
    rounded: "{rounded.sm}"
    padding: 11px 22px
    height: 47px
  button-secondary:
    backgroundColor: "{colors.on-surface-strong}"
    textColor: "{colors.on-surface-muted}"
    typography: "{typography.caption}"
    rounded: "{rounded.full}"
    padding: 10px 20px
    height: 46px
  button-outline:
    backgroundColor: "{colors.surface-container}"
    textColor: "{colors.on-surface-strong}"
    typography: "{typography.body-lg}"
    rounded: "{rounded.full}"
    padding: 8px 18px 8px 8px
    height: 56px
  button-ghost:
    textColor: "#F4F1EA"
    typography: "{typography.body-md}"
    rounded: "{rounded.md}"
    padding: 18px 36px
  card:
    backgroundColor: "{colors.on-surface-strong}"
    textColor: "#141412"
    typography: "{typography.body-md}"
    rounded: "{rounded.lg}"
    padding: 28px
  link:
    textColor: "{colors.on-primary}"
---

# DANCA Media Design System

## Overview

DANCA Media describes itself as: “Dance marketing agency: viral TikTok dance campaigns, brand music videos, creator partnerships, street teams. Two decades in front of the camera.” The interface is dark, built on **Charcoal (#0D0D0F)** with **Warm Gray (#B9B7B2)** text, and **Orange (#FF7F50)** as the main accent.

Type is set in **Bebas Neue** and **Inter**. Headlines run large with tight negative tracking; body text is 17px. Depth comes from soft drop shadows. Controls are pill-shaped.

Measured from [dancamedia.danca.world](https://dancamedia.danca.world/index.html) on November 3, 2026 at 1440×900 and 390×844 from 238 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 15 roles, plus gradient stops #FF7F50.

- **Charcoal (#0D0D0F):** Page background, seen 1 time. Token `background`.
- **Warm Gray (#B9B7B2):** Primary text and headings, seen 15 times. Token `on-surface`, CSS `--band-muted`.
- **White (#FFFFFF):** Headings and emphasis, seen 7 times. Token `on-surface-strong`, CSS `--section-a`.
- **Slate (#5B5B60):** Secondary text, seen 55 times. Token `on-surface-variant`, CSS `--hero-muted`.
- **Cool Graphite (#43434A):** Muted text and metadata, seen 10 times. Token `on-surface-muted`.
- **Charcoal (#0B0B0C):** Raised areas one step from the page, seen 1 time. Token `surface-container-low`.
- **Charcoal (#141414):** Cards and panels, seen 1 time. Token `surface-container`.
- **Charcoal (#1E1E20):** Hover and pressed fills, seen 1 time. Token `surface-container-high`.
- **Orange 6% (#FF7F500F):** Translucent fill for cards and controls, seen 9 times. Token `overlay`.
- **White 78% (#FFFFFFC7):** Stronger translucent fill, seen 2 times. Token `overlay-strong`.
- **Charcoal 8% (#14141214):** Borders and dividers, seen 11 times. Token `outline`.
- **Charcoal 16% (#14141229):** Secondary dividers, seen 10 times. Token `outline-variant`.
- **Orange (#FF7F50):** Primary buttons and calls to action, seen 57 times. Token `primary`, CSS `--coral-text`.
- **Charcoal (#0B0B0C):** Text and icons on primary. Token `on-primary`.
- **Orange (#B34A1A):** Accent in text, fills and borders, seen 6 times. Token `secondary`.

## Typography

**Bebas Neue** and **Inter** share the interface. Fallback stack: `Bebas Neue, Inter Tight, Inter, system-ui`.

- **headline-display:** Bebas Neue 102.5px at weight 800, line height 1.02, tracking -0.01em (49px on mobile). Page title (h1).
- **headline-lg:** Bebas Neue 42.5px at weight 800, line height 1.08, tracking -0.024em (30.5px on mobile). Section headings (h2).
- **headline-md:** Bebas Neue 33px at weight 800, line height 1.1, tracking -0.02em. Sub-section headings.
- **body-md:** Inter 17px at weight 400, line height 1.65. Body text.
- **body-lg:** Inter 19px at weight 400, line height 1.65. Lead paragraphs.
- **body-sm:** Inter 15px at weight 400, line height 1.65. Secondary and small text.
- **caption:** Inter 14.5px at weight 400, line height 1.65. Captions and fine print.
- **label-lg:** Inter 15px at weight 500, line height 1.65. Large buttons and tabs.
- **label-md:** Inter 13.5px at weight 700, line height 1.65, tracking 0.08em. Buttons, navigation and labels.
- **label-sm:** Inter 12.5px at weight 700, line height 1.65, tracking 0.14em. Small labels and badges.

## Layout

Spacing does not follow a strict grid: 48% of measured values are multiples of 4px, so match the measured steps rather than rounding to a grid.

- **Scale:** xs 2px, sm 6px, md 10px, lg 20px, xl 64px.
- **Sections:** 64px vertical padding between major sections.
- **Gaps:** 10px is the most common gap in flex and grid layouts.
- **Breakpoints:** 560px, 640px, 700px, 760px, 768px, 820px, 900px, 901px.

## Elevation & Depth

Raised elements use soft drop shadows. The most used recipes:

- `rgba(255, 255, 255, 0.95) 0px 1px 0px 0px inset, rgba(20, 20, 18, 0.1) 0px 14px 30px 0px, rgba(20, 20, 18, 0.34) 0px 38px 72px -42px`
- `rgba(20, 20, 18, 0.12) 0px 3px 10px 0px, rgb(255, 255, 255) 0px 1px 0px 0px inset`
- `rgba(20, 20, 18, 0.14) 0px 3px 12px 0px`

## Shapes

Interactive controls are pill-shaped. Measured radii, most used first:

- **full (9999px):** 124 elements.
- **lg (16px):** 44 elements.
- **md (12px):** 28 elements.
- **sm (8px):** 24 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“Book a call”):** #FF7F50 fill, #0B0B0C text, 15.2px/500, 8px radius, padding 11px 22px, shadow `rgba(20, 20, 18, 0.16) 0px 10px 28px 0px`.
- **button-secondary (“Creator Partnerships”):** #FFFFFF fill, #43434A text, 14.4px/400, 999px radius, padding 10px 20px, border 1px solid #14141229, shadow `rgba(20, 20, 18, 0.12) 0px 3px 10px 0px, rgb(255, 255, 255) 0px 1px 0px 0px inset`.
- **button-outline (“ASK DOTTI”):** #141414 fill, #FFFFFF text, 19px/400, 999px radius, padding 8px 18px 8px 8px, border 1px solid #FF7F50, shadow `rgba(0, 0, 0, 0.45) 0px 10px 30px 0px`.
- **button-ghost (“See the work”):** transparent fill, #F4F1EA text, 17px/700, 12px radius, padding 18px 36px, border 1px solid #F4F1EA80, shadow `rgba(20, 20, 18, 0.14) 0px 3px 12px 0px`.
- **card:** #FFFFFF fill, #141412 text, 17px/400, 16px radius, padding 28px, border 1px solid #1414121A, shadow `rgba(255, 255, 255, 0.95) 0px 1px 0px 0px inset, rgba(20, 20, 18, 0.1) 0px 14px 30px 0px, rgba(20, 20, 18, 0.34) 0px 38px 72px -42px`.
- **link:** transparent fill, #0B0B0C text, padding 0px.

## Do's and Don'ts

- Do use #0D0D0F for the page and lift surfaces in small steps: #0B0B0C, #141414, #1E1E20.
- Do keep text in 4 levels: #B9B7B2, #FFFFFF, #5B5B60, #43434A.
- Do reserve #FF7F50 for primary actions and key highlights.
- Do set headlines in Bebas Neue with tight tracking (-0.01em).
- Do reuse the measured spacing steps (6px, 10px, 20px).
- Do make buttons and chips fully rounded (9999px); most other elements use 16px corners.
- Don't use #5B5B60 for body text; it reaches 2.88:1 on #0D0D0F. Keep it for large text or metadata.
- Don't use #43434A for body text; it reaches 1.98:1 on #0D0D0F. Keep it for large text or metadata.
- Don't introduce new font families beyond Bebas Neue and Inter.
- Don't use #FF7F50 for large backgrounds or body text.
- Don't make interface transitions slower than 0.3s.

## Motion

Interface transitions are quick: 0.22s, 0.3s, 0.18s, 0.15s. Longer ambient animations run 2.4s, 0.7s.

- **Easing:** `ease`, `ease-out`.
- **Reduced motion:** the page responds to `prefers-reduced-motion`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/dancamedia.danca.world/index.html/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).