Marketing and analytics · DESIGN.md · measured November 4, 2026

Semrush design system

Semrush’s website (semrush.com) uses the Lazzer font and #C190FF as its main color on a white background. Measured by Sitepeel on November 4, 2026.

#FFFFFF
#F3F6F6
#181E15
#C190FF

Download DESIGN.md

From semrush.com ↗ · 346 elements at 1440×900 and 390×844 Independent analysis, not affiliated with Semrush

Semrush color palette

10 colors with hex codes, grouped by where each one is used on the page.

Surfaces

White#FFFFFFbackground · --mp-whitePage background · 4×

Snow#F3F6F6surface-container-low · --mp-off-whiteRaised areas one step from the page · 2×

Mist#F0F1F2surface-container · --mp-light-greyCards and panels · 4×

Pale Teal#DCEEEBsurface-container-high · --mp-mintHover and pressed fills · 10×

White 5%#FFFFFF0DoverlayTranslucent fill for cards and controls · 1×

Text

Charcoal#181E15on-surface · --mp-off-blackPrimary text and headings · 156×

Cool Slate#6C6E79on-surface-variant · --mp-dark-greySecondary text · 4×

Charcoal#181E15on-primaryText and icons on primary

Accents

Light Violet#C190FFprimary · --mp-lavendarBrand color on large areas · 11×

Vivid Teal#18F0BFsecondary · --mp-aquaAccent in text, fills and borders · 6×

Semrush fonts and type scale

One family carries the whole interface.

AaLazzerWeights 400, 500, 600Lazzer, sans-serif

headline-displayPage title (h1)Semrush84px · 600 · 1.1 · -0.04em
mobile 52px

headline-lgSection headings (h2)The quick brown fox jumps over the lazy dog64px · 600 · 1.1 · -0.04em

headline-mdSub-section headingsThe quick brown fox jumps over the lazy dog48px · 600 · 1 · -0.04em

headline-smCard and feature titlesThe quick brown fox jumps over the lazy dog40px · 600 · 1.2 · -0.04em

title-lgSmall titlesThe quick brown fox jumps over the lazy dog24px · 600 · 1.2 · -0.02em

body-mdBody textThe quick brown fox jumps over the lazy dog18px · 500 · 1.5 · -0.018em

body-smSecondary and small textThe quick brown fox jumps over the lazy dog12px · 400 · 1

label-lgLarge buttons and tabsThe quick brown fox jumps over the lazy dog16px · 500 · 1.5 · -0.02em

label-mdButtons, navigation and labelsThe quick brown fox jumps over the lazy dog14px · 500 · 1

label-smSmall labels and badgesThe quick brown fox jumps over the lazy dog12px · 600 · 1 · 0.02em

Contrast

Text on #FFFFFF

AaAAA17.0:1

AaAA5.0:1

Spacing

No strict grid · 73% are multiples of 4px

xs4px

sm6px

md12px

lg32px

xl64px

gutter16px

section120px

margin24px

container1440px

Breakpoints: 480px 767px 768px 1024px 1440px 1600px

Shapes

Corner radii, most used first.

lg100px · 92×

sm5px · 54×

md10px · 20×

Depth

Shadow

Inset

Semrush UI components

Rebuilt from the measured CSS.

Get insights

button-primaryFilled button

Start for free

button-secondaryFilled button · hover to see the measured hover state

Try for free

button-outlineOutlined button

button-ghostText button

Enter your website

input-fieldInput field

Inline link

linkInline link

Motion

Interface transitions

0.2s0.42s0.1s0.4s

ease-in-outease

Do’s and don’ts

Rules written from the measurements, so a coding agent stays on style.

Use #FFFFFF for the page and lift surfaces in small steps: #F3F6F6, #F0F1F2, #DCEEEB.
Keep text in 2 levels: #181E15, #6C6E79.
Use #C190FF as the brand accent: header, logo and key highlights.
Set headlines in Lazzer with tight tracking (-0.04em).
Reuse the measured spacing steps (6px, 12px, 32px).
Use 100px corners on most elements; larger surfaces also use 5px and 10px.
Introduce new font families beyond Lazzer.
Use #C190FF for large backgrounds or body text.
Make interface transitions slower than 0.42s.

Semrush DESIGN.md235 lines

---
version: alpha
name: Semrush
description: "Light interface measured from semrush.com: Lazzer type, light violet accents, tonal surfaces and 100px corners."
colors:
  background: "#FFFFFF"
  surface: "#FFFFFF"
  on-surface: "#181E15"
  on-background: "#181E15"
  on-surface-variant: "#6C6E79"
  surface-container-low: "#F3F6F6"
  surface-container: "#F0F1F2"
  surface-container-high: "#DCEEEB"
  overlay: "#FFFFFF0D"
  primary: "#C190FF"
  on-primary: "#181E15"
  secondary: "#18F0BF"
typography:
  headline-display:
    fontFamily: Lazzer
    fontSize: 84px
    fontWeight: 600
    lineHeight: 1.1
    letterSpacing: -0.04em
  headline-lg:
    fontFamily: Lazzer
    fontSize: 64px
    fontWeight: 600
    lineHeight: 1.1
    letterSpacing: -0.04em
  headline-md:
    fontFamily: Lazzer
    fontSize: 48px
    fontWeight: 600
    lineHeight: 1
    letterSpacing: -0.04em
  headline-sm:
    fontFamily: Lazzer
    fontSize: 40px
    fontWeight: 600
    lineHeight: 1.2
    letterSpacing: -0.04em
  title-lg:
    fontFamily: Lazzer
    fontSize: 24px
    fontWeight: 600
    lineHeight: 1.2
    letterSpacing: -0.02em
  body-md:
    fontFamily: Lazzer
    fontSize: 18px
    fontWeight: 500
    lineHeight: 1.5
    letterSpacing: -0.018em
  body-sm:
    fontFamily: Lazzer
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1
  label-lg:
    fontFamily: Lazzer
    fontSize: 16px
    fontWeight: 500
    lineHeight: 1.5
    letterSpacing: -0.02em
  label-md:
    fontFamily: Lazzer
    fontSize: 14px
    fontWeight: 500
    lineHeight: 1
  label-sm:
    fontFamily: Lazzer
    fontSize: 12px
    fontWeight: 600
    lineHeight: 1
    letterSpacing: 0.02em
  headline-display-mobile:
    fontFamily: Lazzer
    fontSize: 52px
    fontWeight: 600
    lineHeight: 1.1
    letterSpacing: -0.04em
rounded:
  sm: 5px
  md: 10px
  lg: 100px
spacing:
  xs: 4px
  sm: 6px
  md: 12px
  lg: 32px
  xl: 64px
  gutter: 16px
  section: 120px
  margin: 24px
  container: 1440px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-primary}"
    typography: "{typography.label-lg}"
    rounded: "{rounded.lg}"
    padding: 0px 32px
    height: 60px
  button-secondary:
    backgroundColor: "{colors.on-surface}"
    textColor: "{colors.background}"
    typography: "{typography.label-lg}"
    rounded: "{rounded.lg}"
    padding: 16px 24px
    height: 48px
  button-secondary-hover:
    backgroundColor: "#B072FF"
    textColor: "{colors.on-surface}"
  button-outline:
    backgroundColor: "{colors.background}"
    textColor: "{colors.on-surface}"
    typography: "{typography.label-lg}"
    rounded: "{rounded.lg}"
    padding: 0px 32px
    height: 60px
  button-ghost:
    textColor: "#006DCA"
    typography: "{typography.label-lg}"
    rounded: 0px
    padding: 1px 6px
  input-field:
    textColor: "{colors.on-surface}"
    typography: "{typography.label-lg}"
    rounded: 0px
    padding: 0px
  link:
    textColor: "{colors.on-surface}"
---

# Semrush Design System

## Overview

Semrush describes itself as: “Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.” The interface is light, built on **White (#FFFFFF)** with **Charcoal (#181E15)** text, and **Light Violet (#C190FF)** as the main accent.

Type is set in **Lazzer**. Headlines run large with tight negative tracking; body text is 18px. Depth comes from soft drop shadows. Corners are mostly 100px.

Measured from [semrush.com](https://www.semrush.com/) on November 4, 2026 at 1440×900 and 390×844 from 346 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 10 roles.

- **White (#FFFFFF):** Page background, seen 4 times. Token `background`, CSS `--mp-white`.
- **Charcoal (#181E15):** Primary text and headings, seen 156 times. Token `on-surface`, CSS `--mp-off-black`.
- **Cool Slate (#6C6E79):** Secondary text, seen 4 times. Token `on-surface-variant`, CSS `--mp-dark-grey`.
- **Snow (#F3F6F6):** Raised areas one step from the page, seen 2 times. Token `surface-container-low`, CSS `--mp-off-white`.
- **Mist (#F0F1F2):** Cards and panels, seen 4 times. Token `surface-container`, CSS `--mp-light-grey`.
- **Pale Teal (#DCEEEB):** Hover and pressed fills, seen 10 times. Token `surface-container-high`, CSS `--mp-mint`.
- **White 5% (#FFFFFF0D):** Translucent fill for cards and controls, seen 1 time. Token `overlay`.
- **Light Violet (#C190FF):** Brand color on large areas, seen 11 times. Token `primary`, CSS `--mp-lavendar`.
- **Charcoal (#181E15):** Text and icons on primary. Token `on-primary`.
- **Vivid Teal (#18F0BF):** Accent in text, fills and borders, seen 6 times. Token `secondary`, CSS `--mp-aqua`.

## Typography

**Lazzer** carries the whole interface. Fallback stack: `Lazzer, sans-serif`. Other loaded fonts: Inter.

- **headline-display:** Lazzer 84px at weight 600, line height 1.1, tracking -0.04em (52px on mobile). Page title (h1).
- **headline-lg:** Lazzer 64px at weight 600, line height 1.1, tracking -0.04em. Section headings (h2).
- **headline-md:** Lazzer 48px at weight 600, line height 1, tracking -0.04em. Sub-section headings.
- **headline-sm:** Lazzer 40px at weight 600, line height 1.2, tracking -0.04em. Card and feature titles.
- **title-lg:** Lazzer 24px at weight 600, line height 1.2, tracking -0.02em. Small titles.
- **body-md:** Lazzer 18px at weight 500, line height 1.5, tracking -0.018em. Body text.
- **body-sm:** Lazzer 12px at weight 400, line height 1. Secondary and small text.
- **label-lg:** Lazzer 16px at weight 500, line height 1.5, tracking -0.02em. Large buttons and tabs.
- **label-md:** Lazzer 14px at weight 500, line height 1. Buttons, navigation and labels.
- **label-sm:** Lazzer 12px at weight 600, line height 1, tracking 0.02em. Small labels and badges.

## Layout

Spacing is mostly on a 4px grid (73% of measured values), with some off-grid steps. Match the measured scale rather than rounding everything.

- **Scale:** xs 4px, sm 6px, md 12px, lg 32px, xl 64px.
- **Sections:** 120px vertical padding between major sections.
- **Gaps:** 16px is the most common gap in flex and grid layouts.
- **Container:** content is capped at 1440px.
- **Page margin:** 24px on each side of full-width sections.
- **Breakpoints:** 480px, 767px, 768px, 1024px, 1440px, 1600px.

## Elevation & Depth

Raised elements use soft drop shadows. The most used recipes:

- `rgba(0, 0, 0, 0.05) 0px 2px 12px 0px`

Hairline rings and inset highlights also appear: `rgba(0, 0, 0, 0.05) 0px 4px 15px 0px inset`.

## Shapes

Most elements use 100px corners. Measured radii, most used first:

- **lg (100px):** 92 elements.
- **sm (5px):** 54 elements.
- **md (10px):** 20 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“Get insights”):** #C190FF fill, #181E15 text, 16px/600, 100px radius, padding 0px 32px.
- **button-secondary (“Start for free”):** #181E15 fill, #FFFFFF text, 16px/600, 100px radius, padding 16px 24px.
- **button-secondary-hover:** background #B072FF, text #181E15 on hover.
- **button-outline (“Try for free”):** #FFFFFF fill, #181E15 text, 16px/600, 100px radius, padding 0px 32px, border 1px solid #FFFFFF.
- **button-ghost (“Skip to content”):** transparent fill, #006DCA text, 16px/400, padding 1px 6px.
- **input-field (“Enter your website”):** transparent fill, #181E15 text, 16px/500, padding 0px.
- **link:** transparent fill, #181E15 text, padding 0px.

## Do's and Don'ts

- Do use #FFFFFF for the page and lift surfaces in small steps: #F3F6F6, #F0F1F2, #DCEEEB.
- Do keep text in 2 levels: #181E15, #6C6E79.
- Do use #C190FF as the brand accent: header, logo and key highlights.
- Do set headlines in Lazzer with tight tracking (-0.04em).
- Do reuse the measured spacing steps (6px, 12px, 32px).
- Do use 100px corners on most elements; larger surfaces also use 5px and 10px.
- Don't introduce new font families beyond Lazzer.
- Don't use #C190FF for large backgrounds or body text.
- Don't make interface transitions slower than 0.42s.

## Motion

Interface transitions are quick: 0.2s, 0.42s, 0.1s, 0.4s.

- **Easing:** `ease-in-out`, `ease`.
- **Reduced motion:** the page responds to `prefers-reduced-motion`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/semrush.com/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).

Fonts

What font does Semrush use?

Semrush uses Lazzer (weights 400, 500 and 600) on semrush.com. Page titles are 84px at weight 600 (52px on phones) and body text is 18px. Measured on November 4, 2026.

AaLazzer · 400, 500, 600

Find every font on semrush.com with Font finder →

Colors

Semrush colors: palette and hex codes

Semrush’s main colors are #FFFFFF (white) for the background, #181E15 (charcoal) for text and #C190FF (light violet) as the main accent, with #18F0BF (vivid teal) as another accent. Measured on November 4, 2026.

#FFFFFF · white
#181E15 · charcoal
#6C6E79 · cool slate
#F3F6F6 · snow
#F0F1F2 · mist
#DCEEEB · pale teal
#C190FF · light violet
#18F0BF · vivid teal

Get semrush.com’s palette as CSS or Tailwind with Colors →

Tech stack

What is Semrush built with?

Semrush’s website (semrush.com) is built with Preact, Svelte, Swiper, Google Cloud and Nginx. Measured on November 4, 2026.

Analytics: Meta Pixel 2.9.435, Microsoft Clarity 0.8.75, Sentry 10.75.3, TikTok Pixel
Hosting & CDN: Google Cloud
Server: Nginx, PHP
Marketing & support: Intercom, Marketo
JavaScript framework: Preact, Svelte
UI & CSS: Swiper

Check semrush.com live with Tech stack →

What you can build with it

Landing pages, pricing tables, dashboards: your AI coding agent builds them in this style, with these colors, fonts, spacing and buttons instead of its defaults.

Download DESIGN.md, put it in your project’s root folder, then ask your agent for a page.

Prompt · DESIGN.md attached

Build a landing page for my product. Follow for every color, font, spacing value, corner and button.

Guides

Need a page behind a login?

The DESIGN.md generator Chrome extension makes one from any page you have open, including dashboards and pages behind a login.

See the Chrome extension

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All DESIGN.md examples →

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Not in the library? Make a DESIGN.md from any site.

FAQ

Semrush design system questions

What font does Semrush use?

Semrush’s website uses Lazzer (weights 400, 500 and 600). Page titles are 84px at weight 600 (52px on phones) and body text is 18px. Measured on November 4, 2026.

What are the Semrush colors and hex codes?

On semrush.com: #FFFFFF (white) for the background, #181E15 (charcoal) for text and #C190FF (light violet) as the main accent, with #18F0BF (vivid teal) as another accent. The color palette above lists all 10 colors with their hex codes and where each one is used.

What is the Semrush design system?

The design system on this page is semrush.com’s, as measured on November 4, 2026: Lazzer type, #C190FF as the main color and 100px corners, written down as a DESIGN.md. It is not Semrush’s own documentation.

What is Semrush built with?

Semrush’s website (semrush.com) is built with Preact, Svelte, Swiper, Google Cloud and Nginx. The full tech stack Sitepeel found: Meta Pixel, Microsoft Clarity, Sentry, TikTok Pixel, Google Cloud, Nginx, Microsoft Advertising, Intercom, Marketo and Preact. Measured on November 4, 2026.

What is the Semrush DESIGN.md?

A plain-text file with Semrush’s measured colors, type, spacing, corners and components as tokens, plus short rules, in the DESIGN.md format Google published with Stitch. Your AI coding agent reads it and builds in this style. More about DESIGN.md.

How do I use it with Claude Code or Cursor?

Download the file and put it in your project’s root folder, then ask your agent to follow DESIGN.md. Step-by-step guides: Claude Code, Cursor, Codex, GitHub Copilot.

Is this Semrush’s official design system?

No. Sitepeel measured it from semrush.com’s public page on November 4, 2026. It is an independent analysis, not made or approved by Semrush.

Can I use Semrush’s style in my own product?

Use it to learn, prototype and compare. For a real product, make the style your own, and never copy Semrush’s logo, name, pictures or text.

How accurate are the values?

Each value was measured on the rendered page after it fully loaded, on desktop and mobile: colors where they appear, type with tracking, spacing, corners, shadows and hover states. Sites change, so check the date at the top.