Tena Graphics EA Ltd design system

---
version: alpha
name: Tena Graphics EA Ltd
description: "Light interface measured from tenagraphics.co.ke: DM Serif Display type with Afacad, dark indigo accents, tonal surfaces and 11.2px corners."
colors:
  background: "#FFFFFF"
  surface: "#FFFFFF"
  on-surface: "#5C6494"
  on-background: "#5C6494"
  surface-container-low: "#FFFFFFE6"
  overlay: "#E8151B1A"
  overlay-strong: "#1A206033"
  outline: "#DDE0EE"
  outline-variant: "#FFFFFF33"
  primary: "#1E2D8F"
  on-primary: "#FFFFFF"
  secondary: "#1A2060"
  tertiary: "#25D366"
  error: "#E8151B"
typography:
  headline-display:
    fontFamily: DM Serif Display
    fontSize: 56px
    fontWeight: 400
    lineHeight: 1.25
  headline-lg:
    fontFamily: DM Serif Display
    fontSize: 40px
    fontWeight: 400
    lineHeight: 1.25
  headline-md:
    fontFamily: Afacad
    fontSize: 20px
    fontWeight: 700
    lineHeight: 1.38
  body-md:
    fontFamily: Afacad
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.43
  body-lg:
    fontFamily: Afacad
    fontSize: 18px
    fontWeight: 700
    lineHeight: 1.56
  body-sm:
    fontFamily: Afacad
    fontSize: 13px
    fontWeight: 400
    lineHeight: 1.63
  label-lg:
    fontFamily: Afacad
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.63
  label-md:
    fontFamily: Afacad
    fontSize: 15px
    fontWeight: 700
    lineHeight: 1.63
  label-sm:
    fontFamily: Afacad
    fontSize: 14px
    fontWeight: 500
    lineHeight: 1.43
  headline-display-mobile:
    fontFamily: DM Serif Display
    fontSize: 36px
    fontWeight: 400
    lineHeight: 1.11
  headline-lg-mobile:
    fontFamily: DM Serif Display
    fontSize: 28px
    fontWeight: 400
    lineHeight: 1.63
rounded:
  sm: 4.8px
  md: 11.2px
spacing:
  xs: 4px
  sm: 8px
  md: 12px
  lg: 24px
  xl: 48px
  gutter: 8px
  section: 48px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-primary}"
    typography: "{typography.label-md}"
    padding: 8px 16px
    height: 44px
  button-secondary:
    backgroundColor: "{colors.error}"
    textColor: "{colors.on-primary}"
    typography: "{typography.label-md}"
    padding: 12px 24px
    height: 52px
  button-tertiary:
    backgroundColor: "{colors.tertiary}"
    textColor: "{colors.on-primary}"
    typography: "{typography.label-lg}"
    padding: 12px 16px
    height: 62px
  button-ghost:
    textColor: "{colors.primary}"
    typography: "{typography.label-md}"
    padding: 12px 24px
  input-field:
    textColor: "{colors.secondary}"
    typography: "{typography.body-md}"
    padding: 8px 40px
  link:
    textColor: "{colors.on-primary}"
---

# Tena Graphics EA Ltd Design System

## Overview

Tena Graphics EA Ltd describes itself as: “Professional printing and branding services in Kenya - business cards, flyers, banners, apparel, corporate branding, signage, and branded merchandise with fast delivery nationwide.” The interface is light, built on **White (#FFFFFF)** with **Indigo (#5C6494)** text, and **Dark Indigo (#1E2D8F)** as the main accent.

Type is set in **DM Serif Display** and **Afacad**. Headlines run large; body text is 14px. Depth comes from soft drop shadows. Corners are mostly 11.2px.

Measured from [tenagraphics.co.ke](https://www.tenagraphics.co.ke/) on November 5, 2026 at 1440×900 and 390×844 from 387 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 12 roles.

- **White (#FFFFFF):** Page background, seen 52 times. Token `background`, CSS `--sidebar-primary-foreground`.
- **Indigo (#5C6494):** Primary text and headings, seen 30 times. Token `on-surface`, CSS `--chart-4`.
- **White 90% (#FFFFFFE6):** Raised areas one step from the page, seen 6 times. Token `surface-container-low`.
- **Vivid Red 10% (#E8151B1A):** Translucent fill for cards and controls, seen 6 times. Token `overlay`.
- **Dark Indigo 20% (#1A206033):** Stronger translucent fill, seen 5 times. Token `overlay-strong`.
- **Cool Mist (#DDE0EE):** Borders and dividers, seen 47 times. Token `outline`, CSS `--border`.
- **White 20% (#FFFFFF33):** Secondary dividers, seen 2 times. Token `outline-variant`.
- **Dark Indigo (#1E2D8F):** Brand color in the header, seen 20 times. Token `primary`, CSS `--brand-blue`.
- **White (#FFFFFF):** Text and icons on primary. Token `on-primary`.
- **Dark Indigo (#1A2060):** Accent (CSS variable), seen 55 times. Token `secondary`, CSS `--card-foreground`.
- **Green (#25D366):** Secondary buttons. Token `tertiary`.
- **Vivid Red (#E8151B):** Errors and destructive states, seen 49 times. Token `error`, CSS `--ring`.

## Typography

**DM Serif Display** and **Afacad** share the interface. Fallback stack: `DM Serif Display, DM Serif Display Fallback, ui-serif, Georgia`.

- **headline-display:** DM Serif Display 56px at weight 400, line height 1.25 (36px on mobile). Page title (h1).
- **headline-lg:** DM Serif Display 40px at weight 400, line height 1.25 (28px on mobile). Section headings (h2).
- **headline-md:** Afacad 20px at weight 700, line height 1.38. Sub-section headings.
- **body-md:** Afacad 14px at weight 400, line height 1.43. Body text.
- **body-lg:** Afacad 18px at weight 700, line height 1.56. Lead paragraphs.
- **body-sm:** Afacad 13px at weight 400, line height 1.63. Secondary and small text.
- **label-lg:** Afacad 16px at weight 400, line height 1.63. Large buttons and tabs.
- **label-md:** Afacad 15px at weight 700, line height 1.63. Buttons, navigation and labels.
- **label-sm:** Afacad 14px at weight 500, line height 1.43. Small labels and badges.

## Layout

Spacing is mostly on a 4px grid (82% of measured values), with some off-grid steps. Match the measured scale rather than rounding everything.

- **Scale:** xs 4px, sm 8px, md 12px, lg 24px, xl 48px.
- **Sections:** 48px vertical padding between major sections.
- **Gaps:** 8px is the most common gap in flex and grid layouts.

## Elevation & Depth

Raised elements use soft drop shadows. The most used recipes:

- `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px`

## Shapes

Most elements use 11.2px corners. Measured radii, most used first:

- **md (11.2px):** 108 elements.
- **sm (4.8px):** 4 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“🎁 Business Packages”):** #1E2D8F fill, #FFFFFF text, 15px/700, 3.35544e+07px radius, padding 8px 16px.
- **button-secondary (“Order Now”):** #E8151B fill, #FFFFFF text, 15px/700, 3.35544e+07px radius, padding 12px 24px.
- **button-tertiary (“Order via WhatsApp”):** #25D366 fill, #FFFFFF text, 16px/400, 3.35544e+07px radius, padding 12px 16px, shadow `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px`.
- **button-ghost (“View Category”):** transparent fill, #1E2D8F text, 15px/700, 3.35544e+07px radius, padding 12px 24px, border 2px solid #1E2D8F.
- **input-field (“Search products”):** transparent fill, #1A2060 text, 14px/400, 3.35544e+07px radius, padding 8px 40px, border 1px solid #DDE0EE.
- **link:** transparent fill, #FFFFFFB3 text, padding 0px.

## Do's and Don'ts

- Do use #FFFFFF for the page and lift surfaces in small steps: #FFFFFFE6.
- Do use #1E2D8F as the brand accent: header, logo and key highlights.
- Do reuse the measured spacing steps (8px, 12px, 24px).
- Do use 11.2px corners on most elements; larger surfaces also use 4.8px.
- Don't introduce new font families beyond DM Serif Display and Afacad.
- Don't use #1E2D8F for large backgrounds or body text.
- Don't make interface transitions slower than 0.15s.

## Motion

Interface transitions are quick: 0.15s.

- **Easing:** `cubic-bezier(0.4, 0, 0.2, 1)`.
- **Reduced motion:** the page responds to `prefers-reduced-motion`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/tenagraphics.co.ke/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).