Ecommerce Website Templates design system

---
version: alpha
name: Ecommerce Website Templates
description: "Light interface measured from themes.shopify.com: Inter var type, vivid indigo accents, tonal surfaces and pill-shaped controls."
colors:
  background: "#FAFAF9"
  surface: "#FAFAF9"
  on-surface: "#000000"
  on-background: "#000000"
  on-surface-variant: "#56524E"
  on-surface-muted: "#78726D"
  surface-container-low: "#FFFFFFE6"
  surface-container: "#FFFFFF"
  outline: "#D6D3D1"
  outline-variant: "#21C45D"
  primary: "#243AFF"
  on-primary: "#FFFFFF"
  secondary: "#4ADE80"
typography:
  headline-display:
    fontFamily: Inter var
    fontSize: 74px
    fontWeight: 450
    lineHeight: 1.05
    letterSpacing: -0.03em
  headline-lg:
    fontFamily: Inter var
    fontSize: 29px
    fontWeight: 650
    lineHeight: 1.25
    letterSpacing: -0.01em
  body-md:
    fontFamily: Inter var
    fontSize: 16px
    fontWeight: 450
    lineHeight: 1.45
  label-md:
    fontFamily: Inter var
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
  headline-display-mobile:
    fontFamily: Inter var
    fontSize: 41px
    fontWeight: 450
    lineHeight: 1.15
    letterSpacing: -0.03em
  headline-lg-mobile:
    fontFamily: Inter var
    fontSize: 20px
    fontWeight: 650
    lineHeight: 1.35
    letterSpacing: -0.01em
rounded:
  sm: 8px
  md: 12px
  full: 9999px
spacing:
  base: 4px
  xs: 4px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 40px
  gutter: 8px
  section: 64px
  margin: 80px
  container: 1568px
components:
  button-primary:
    backgroundColor: "#131111"
    textColor: "{colors.on-primary}"
    typography: "{typography.body-md}"
    rounded: "{rounded.full}"
    padding: 8px 16px
    height: 40px
  button-outline:
    backgroundColor: "{colors.surface-container}"
    textColor: "{colors.on-surface}"
    rounded: "{rounded.full}"
    padding: 4px 16px
    height: 30px
  button-ghost:
    textColor: "{colors.on-surface}"
    typography: "{typography.body-md}"
    rounded: 0px
    padding: 0px
  input-field:
    backgroundColor: "{colors.on-surface}"
    textColor: "{colors.on-primary}"
    typography: "{typography.body-md}"
    rounded: 0px
    padding: 8px 40px 8px 12px
  card:
    backgroundColor: "{colors.background}"
    textColor: "{colors.on-surface}"
    typography: "{typography.label-md}"
    rounded: "{rounded.md}"
    padding: 0px
  link:
    textColor: "{colors.on-surface-muted}"
---

# Ecommerce Website Templates Design System

## Overview

Ecommerce Website Templates describes itself as: “Explore all 800+ free and paid Shopify themes to launch your online store with.” The interface is light, built on **Snow (#FAFAF9)** with **Near Black (#000000)** text, and **Vivid Indigo (#243AFF)** as the main accent.

Type is set in **Inter var**. Headlines run large with tight negative tracking; body text is 16px. Depth comes from soft drop shadows. Controls are pill-shaped.

Measured from [themes.shopify.com](https://themes.shopify.com/) on November 5, 2026 at 1440×900 and 390×844 from 134 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 11 roles.

- **Snow (#FAFAF9):** Page background, seen 7 times. Token `background`.
- **Near Black (#000000):** Primary text and headings, seen 20 times. Token `on-surface`.
- **Warm Slate (#56524E):** Secondary text, seen 3 times. Token `on-surface-variant`.
- **Warm Slate (#78726D):** Muted text and metadata, seen 14 times. Token `on-surface-muted`.
- **White 90% (#FFFFFFE6):** Raised areas one step from the page, seen 1 time. Token `surface-container-low`.
- **White (#FFFFFF):** Cards and panels, seen 1 time. Token `surface-container`, CSS `--tw-ring-offset-color`.
- **Silver (#D6D3D1):** Borders and dividers, seen 5 times. Token `outline`.
- **Green (#21C45D):** Secondary dividers, seen 1 time. Token `outline-variant`.
- **Vivid Indigo (#243AFF):** Brand color in the header. Token `primary`.
- **White (#FFFFFF):** Text and icons on primary. Token `on-primary`.
- **Green (#4ADE80):** Accent, seen 1 time. Token `secondary`.

## Typography

**Inter var** carries the whole interface. Fallback stack: `Inter var, ShopifySans, Helvetica, Arial`. Other loaded fonts: ShopifySans.

- **headline-display:** Inter var 74px at weight 450, line height 1.05, tracking -0.03em (41px on mobile). Page title (h1).
- **headline-lg:** Inter var 29px at weight 650, line height 1.25, tracking -0.01em (20px on mobile). Section headings (h2).
- **body-md:** Inter var 16px at weight 450, line height 1.45. Body text.
- **label-md:** Inter var 16px at weight 400, line height 1.5. Buttons, navigation and labels.

## Layout

Spacing follows a 4px grid: 99% of measured gaps and paddings are multiples of 4px.

- **Scale:** xs 4px, sm 8px, md 16px, lg 24px, xl 40px.
- **Sections:** 64px vertical padding between major sections.
- **Gaps:** 8px is the most common gap in flex and grid layouts.
- **Container:** content is capped at 1568px.
- **Page margin:** 80px on each side of full-width sections.
- **Breakpoints:** 420px, 500px, 640px, 768px, 1024px, 1280px.

## Elevation & Depth

Raised elements use soft drop shadows. The most used recipes:

- `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px`

## Shapes

Interactive controls are pill-shaped. Measured radii, most used first:

- **md (12px):** 28 elements.
- **full (9999px):** 20 elements.
- **sm (8px):** 16 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“Start for free”):** #131111 fill, #FFFFFF text, 16px/500, 9999px radius, padding 8px 16px.
- **button-outline (“More new themes”):** #FFFFFF fill, #000000 text, 14px/500, 9999px radius, padding 4px 16px, border 1px solid #D6D3D1.
- **button-ghost (“Browse themes”):** transparent fill, #000000 text, 16px/500, padding 0px.
- **input-field (“Change your language”):** #000000 fill, #FFFFFF text, 16px/450, padding 8px 40px 8px 12px.
- **card:** #FAFAF9 fill, #000000 text, 16px/400, 12px radius, padding 0px, shadow `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 4px 6px -1px, rgba(0, 0, 0, 0.1) 0px 2px 4px -2px`.
- **link:** transparent fill, #78726D text, padding 0px.

## Do's and Don'ts

- Do use #FAFAF9 for the page and lift surfaces in small steps: #FFFFFFE6, #FFFFFF.
- Do keep text in 3 levels: #000000, #56524E, #78726D.
- Do use #243AFF as the brand accent: header, logo and key highlights.
- Do set headlines in Inter var with tight tracking (-0.03em).
- Do keep spacing on the 4px grid.
- Do make buttons and chips fully rounded (9999px); most other elements use 12px corners.
- Don't introduce new font families beyond Inter var.
- Don't use #243AFF for large backgrounds or body text.
- Don't make interface transitions slower than 0.5s.

## Motion

Interface transitions are quick: 0.3s, 0.5s, 0.2s.

- **Easing:** `cubic-bezier(0.4, 0, 0.2, 1)`, `cubic-bezier(0, 0, 0.2, 1)`.
- **Reduced motion:** the page responds to `prefers-reduced-motion`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/themes.shopify.com/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).