TryNearby design system

---
version: alpha
name: TryNearby
description: "Light interface measured from trynearby.com: Plus Jakarta Sans type with Fraunces, orange accents, tonal surfaces and pill-shaped controls."
colors:
  background: "#FDFBF7"
  surface: "#FDFBF7"
  on-surface: "#1A1A1A"
  on-background: "#1A1A1A"
  on-surface-variant: "#222222"
  on-surface-muted: "#5E5D5C"
  on-surface-subtle: "#757472"
  surface-container-low: "#FCEFE3"
  overlay: "#FFFFFFD9"
  overlay-strong: "#E87C481F"
  outline: "#E87C4844"
  outline-variant: "#1A1A1A1A"
  primary: "#E87C48"
  on-primary: "#FFFFFF"
  secondary: "#D56F3D"
  tertiary: "#D32323"
typography:
  headline-display:
    fontFamily: Plus Jakarta Sans
    fontSize: 76px
    fontWeight: 700
    lineHeight: 0.85
    letterSpacing: -0.05em
  headline-lg:
    fontFamily: Plus Jakarta Sans
    fontSize: 60px
    fontWeight: 700
    lineHeight: 1
    letterSpacing: -0.025em
  headline-md:
    fontFamily: Plus Jakarta Sans
    fontSize: 48px
    fontWeight: 700
    lineHeight: 1
    letterSpacing: -0.05em
  headline-sm:
    fontFamily: Plus Jakarta Sans
    fontSize: 32px
    fontWeight: 700
    lineHeight: 1.15
    letterSpacing: -0.05em
  body-md:
    fontFamily: Plus Jakarta Sans
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.43
  body-lg:
    fontFamily: Plus Jakarta Sans
    fontSize: 18px
    fontWeight: 400
    lineHeight: 1.56
  body-sm:
    fontFamily: Plus Jakarta Sans
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1.33
  label-lg:
    fontFamily: Plus Jakarta Sans
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
  label-md:
    fontFamily: Plus Jakarta Sans
    fontSize: 14px
    fontWeight: 700
    lineHeight: 1.43
  label-sm:
    fontFamily: Plus Jakarta Sans
    fontSize: 12px
    fontWeight: 700
    lineHeight: 1.33
    letterSpacing: 0.15em
  headline-display-mobile:
    fontFamily: Plus Jakarta Sans
    fontSize: 42px
    fontWeight: 700
    lineHeight: 0.85
    letterSpacing: -0.05em
  headline-sm-mobile:
    fontFamily: Fraunces
    fontSize: 30px
    fontWeight: 700
    lineHeight: 1.2
    letterSpacing: -0.025em
  headline-md-mobile:
    fontFamily: Plus Jakarta Sans
    fontSize: 36px
    fontWeight: 700
    lineHeight: 1.11
    letterSpacing: -0.05em
rounded:
  md: 12px
  full: 9999px
spacing:
  xs: 2px
  sm: 8px
  md: 16px
  lg: 24px
  xl: 40px
  gutter: 16px
  section: 80px
  margin: 48px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-primary}"
    typography: "{typography.body-md}"
    rounded: "{rounded.full}"
    padding: 10px 20px
    height: 40px
  button-secondary:
    backgroundColor: "{colors.on-surface}"
    textColor: "{colors.on-primary}"
    typography: "{typography.body-md}"
    rounded: "{rounded.full}"
    padding: 8px 16px
    height: 36px
  button-outline:
    textColor: "{colors.primary}"
    typography: "{typography.body-md}"
    rounded: "{rounded.full}"
    padding: 8px 16px
    height: 38px
  button-ghost:
    textColor: "{colors.on-primary}"
    typography: "{typography.label-md}"
    rounded: "{rounded.full}"
    padding: 10px 0px
  input-field:
    backgroundColor: "{colors.background}"
    textColor: "{colors.on-surface}"
    typography: "{typography.body-md}"
    rounded: "{rounded.md}"
    padding: 12px 16px
---

# TryNearby Design System

## Overview

TryNearby describes itself as: “Get 5 vetted local food creators monthly to promote your restaurant. Track content performance and grow your visibility with authentic word-of-mouth marketing.” The interface is light, built on **Warm Snow (#FDFBF7)** with **Charcoal (#1A1A1A)** text, and **Orange (#E87C48)** as the main accent.

Type is set in **Plus Jakarta Sans** and **Fraunces**. Headlines run large with tight negative tracking; body text is 14px. Depth comes from soft drop shadows. Controls are pill-shaped.

Measured from [trynearby.com](https://trynearby.com/) on November 6, 2026 at 1440×900 and 390×844 from 262 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 14 roles, plus gradient stops #F8E7D4, #F0D8BC, #E8C9A2, #FF8C46.

- **Warm Snow (#FDFBF7):** Page background, seen 7 times. Token `background`, CSS `--color-cream`.
- **Charcoal (#1A1A1A):** Primary text and headings, seen 27 times. Token `on-surface`, CSS `--color-ink`.
- **Charcoal (#222222):** Secondary text, seen 3 times. Token `on-surface-variant`.
- **Slate (#5E5D5C):** Muted text and metadata, seen 4 times. Token `on-surface-muted`.
- **Slate (#757472):** Subtle text and placeholders, seen 23 times. Token `on-surface-subtle`.
- **Pale Orange (#FCEFE3):** Raised areas one step from the page, seen 2 times. Token `surface-container-low`.
- **White 85% (#FFFFFFD9):** Translucent fill for cards and controls, seen 20 times. Token `overlay`.
- **Orange 12% (#E87C481F):** Stronger translucent fill, seen 7 times. Token `overlay-strong`.
- **Orange 27% (#E87C4844):** Borders and dividers, seen 22 times. Token `outline`.
- **Charcoal 10% (#1A1A1A1A):** Secondary dividers, seen 3 times. Token `outline-variant`.
- **Orange (#E87C48):** Primary buttons and calls to action, seen 38 times. Token `primary`, CSS `--color-brand`.
- **White (#FFFFFF):** Text and icons on primary. Token `on-primary`.
- **Orange (#D56F3D):** Accent (CSS variable). Token `secondary`.
- **Red (#D32323):** Accent in text, fills and borders, seen 1 time. Token `tertiary`.

## Typography

**Plus Jakarta Sans** and **Fraunces** share the interface. Fallback stack: `Plus Jakarta Sans, system-ui, -apple-system, BlinkMacSystemFont`.

- **headline-display:** Plus Jakarta Sans 76px at weight 700, line height 0.85, tracking -0.05em (42px on mobile). Page title (h1).
- **headline-lg:** Plus Jakarta Sans 60px at weight 700, line height 1, tracking -0.025em. Section headings (h2).
- **headline-md:** Plus Jakarta Sans 48px at weight 700, line height 1, tracking -0.05em (36px on mobile). Sub-section headings.
- **headline-sm:** Plus Jakarta Sans 32px at weight 700, line height 1.15, tracking -0.05em (30px on mobile). Card and feature titles.
- **body-md:** Plus Jakarta Sans 14px at weight 400, line height 1.43. Body text.
- **body-lg:** Plus Jakarta Sans 18px at weight 400, line height 1.56. Lead paragraphs.
- **body-sm:** Plus Jakarta Sans 12px at weight 400, line height 1.33. Secondary and small text.
- **label-lg:** Plus Jakarta Sans 16px at weight 400, line height 1.5. Large buttons and tabs.
- **label-md:** Plus Jakarta Sans 14px at weight 700, line height 1.43. Buttons, navigation and labels.
- **label-sm:** Plus Jakarta Sans 12px at weight 700, line height 1.33, tracking 0.15em, uppercase. Small labels and badges.

## Layout

Spacing is mostly on a 4px grid (83% of measured values), with some off-grid steps. Match the measured scale rather than rounding everything.

- **Scale:** xs 2px, sm 8px, md 16px, lg 24px, xl 40px.
- **Sections:** 80px vertical padding between major sections.
- **Gaps:** 16px is the most common gap in flex and grid layouts.
- **Page margin:** 48px on each side of full-width sections.
- **Breakpoints:** 639px, 640px, 768px, 1024px, 1280px, 1536px.

## Elevation & Depth

Raised elements use soft drop shadows. The most used recipes:

- `rgba(0, 0, 0, 0.08) 0px 1px 6px 0px`
- `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px`
- `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(232, 124, 72, 0.25) 0px 20px 25px -5px, rgba(232, 124, 72, 0.25) 0px 8px 10px -6px`

Hairline rings and inset highlights also appear: `rgb(23, 16, 13) 0px 0px 0px 2.5px`.

## Shapes

Interactive controls are pill-shaped. Measured radii, most used first:

- **full (9999px):** 188 elements.
- **md (12px):** 12 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“Get Started”):** #E87C48 fill, #FFFFFF text, 14px/600, 9999px radius, padding 10px 20px.
- **button-secondary (“Log In”):** #1A1A1A fill, #FFFFFF text, 14px/600, 9999px radius, padding 8px 16px.
- **button-outline (“Refer a Restaurant”):** transparent fill, #E87C48 text, 14px/600, 9999px radius, padding 8px 16px, border 1px solid #E87C4866.
- **button-ghost (“Monthly”):** transparent fill, #FFFFFF text, 14px/700, 9999px radius, padding 10px 0px.
- **input-field (“Your name”):** #FDFBF7 fill, #1A1A1A text, 14px/400, 12px radius, padding 12px 16px, border 1px solid #1A1A1A1A.

## Do's and Don'ts

- Do use #FDFBF7 for the page and lift surfaces in small steps: #FCEFE3.
- Do keep text in 4 levels: #1A1A1A, #222222, #5E5D5C, #757472.
- Do reserve #E87C48 for primary actions and key highlights.
- Do set headlines in Plus Jakarta Sans with tight tracking (-0.05em).
- Do reuse the measured spacing steps (8px, 16px, 24px).
- Do make buttons and chips fully rounded (9999px); most other elements use 12px corners.
- Don't introduce new font families beyond Plus Jakarta Sans and Fraunces.
- Don't use #E87C48 for large backgrounds or body text.
- Don't make interface transitions slower than 0.6s.

## Motion

Interface transitions are quick: 0.6s, 0.15s, 0.3s, 0.2s. Longer ambient animations run 0.7s, 3.5s, 1s.

- **Easing:** `ease-out`, `cubic-bezier(0.4, 0, 0.2, 1)`, `ease`.
- **Reduced motion:** the page responds to `prefers-reduced-motion`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/trynearby.com/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).