DESIGN.md · measured October 30, 2026

vidIQ design system

Dark interface · satoshi · 16px corners

#0A0D15
#0D1017
#A2A7B8
#2574F5

Download DESIGN.md

From vidiq.com ↗ · 332 elements at 1440×900 and 390×844 Independent analysis, not affiliated with vidIQ

vidIQ color palette

14 colors with hex codes, grouped by where each one is used on the page.

Surfaces

Cool Charcoal#0A0D15backgroundPage background · 5×

Cool Charcoal#0D1017surface-container-lowRaised areas one step from the page · 17×

Cool Charcoal#161922surface-containerCards and panels · 1×

Cool Graphite#2D2F39surface-container-highHover and pressed fills · 1×

Text

Blue#A2A7B8on-surfacePrimary text and headings · 45×

White#FFFFFFon-surface-strong · --tw-ring-offset-colorHeadings and emphasis · 30×

Snow#F7F7F7on-surface-variantSecondary text · 20×

Gray#9D9EA1on-surface-mutedMuted text and metadata · 18×

Near Black#000000on-primaryText and icons on primary

Accents

Vivid Blue#2574F5primaryBrand color in the logo · 4×

Vivid Blue#1863DCsecondaryAccent in text, fills and borders · 2×

Vivid Red#EA4335tertiaryAccent · 4×

Borders

Cool Graphite#2D2F39outlineBorders and dividers · 15×

Cool Graphite#1E212Boutline-variantSecondary dividers · 3×

Gradients

vidIQ fonts and type scale

One family carries the whole interface.

AasatoshiWeights 400, 500, 700satoshi, satoshi Fallback

headline-displayPage title (h1)vidIQ60px · 700 · 1.1 · -0.021em
mobile 32px

headline-lgSection headings (h2)The quick brown fox jumps over the lazy dog42px · 700 · 1 · -0.04em

headline-mdSub-section headingsThe quick brown fox jumps over the lazy dog40px · 700 · 1.1 · -0.016em
mobile 28px

headline-smCard and feature titlesThe quick brown fox jumps over the lazy dog20px · 500 · 1.25

body-mdBody textThe quick brown fox jumps over the lazy dog16px · 400 · 1.5

body-lgLead paragraphsThe quick brown fox jumps over the lazy dog18px · 700 · 1.44

body-smSecondary and small textThe quick brown fox jumps over the lazy dog14px · 400 · 1.4

captionCaptions and fine printThe quick brown fox jumps over the lazy dog12px · 400 · 1.5

label-mdButtons, navigation and labelsThe quick brown fox jumps over the lazy dog16px · 500 · 1.5

label-smSmall labels and badgesThe quick brown fox jumps over the lazy dog14px · 500 · 1.5

Contrast

Text on #0A0D15

AaAAA8.1:1

AaAAA19.4:1

AaAAA18.1:1

AaAAA7.2:1

Spacing

No strict grid · 66% are multiples of 4px

xs2px

sm8px

md12px

lg20px

xl36px

gutter8px

section96px

container1120px

Breakpoints: 320px 361px 374px 420px 475px 541px 640px 769px 770px 1172px 1280px 1365px 1536px 1920px

Shapes

Corner radii, most used first.

md16px · 64×

lg111px · 52×

sm12px · 32×

Depth

Shadow

vidIQ UI components

Rebuilt from the measured CSS.

button-primaryFilled button

button-secondaryFilled button

Do Not Sell or Share My Pers

button-ghostText button

Card

cardCard

Inline link

linkInline link

Motion

Interface transitions

0.3s0.15s0.55s0.16s

cubic-bezier(0.4, 0, 0.2, 1)cubic-bezier(0, 0, 0.2, 1)

Do’s and don’ts

Rules written from the measurements, so a coding agent stays on style.

Use #0A0D15 for the page and lift surfaces in small steps: #0D1017, #161922, #2D2F39.
Keep text in 4 levels: #A2A7B8, #FFFFFF, #F7F7F7, #9D9EA1.
Use #2574F5 as the brand accent: header, logo and key highlights.
Set headlines in satoshi with tight tracking (-0.021em).
Reuse the measured spacing steps (8px, 12px, 20px).
Use 16px corners on most elements; larger surfaces also use 111px and 12px.
Introduce new font families beyond satoshi.
Use #2574F5 for large backgrounds or body text.
Make interface transitions slower than 0.55s.

vidIQ DESIGN.md227 lines

---
version: alpha
name: vidIQ
description: "Dark interface measured from vidiq.com: satoshi type, vivid blue accents, tonal surfaces and 16px corners."
colors:
  background: "#0A0D15"
  surface: "#0A0D15"
  on-surface: "#A2A7B8"
  on-background: "#A2A7B8"
  on-surface-strong: "#FFFFFF"
  on-surface-variant: "#F7F7F7"
  on-surface-muted: "#9D9EA1"
  surface-container-low: "#0D1017"
  surface-container: "#161922"
  surface-container-high: "#2D2F39"
  outline: "#2D2F39"
  outline-variant: "#1E212B"
  primary: "#2574F5"
  on-primary: "#000000"
  secondary: "#1863DC"
  tertiary: "#EA4335"
typography:
  headline-display:
    fontFamily: satoshi
    fontSize: 60px
    fontWeight: 700
    lineHeight: 1.1
    letterSpacing: -0.021em
  headline-lg:
    fontFamily: satoshi
    fontSize: 42px
    fontWeight: 700
    lineHeight: 1
    letterSpacing: -0.04em
  headline-md:
    fontFamily: satoshi
    fontSize: 40px
    fontWeight: 700
    lineHeight: 1.1
    letterSpacing: -0.016em
  headline-sm:
    fontFamily: satoshi
    fontSize: 20px
    fontWeight: 500
    lineHeight: 1.25
  body-md:
    fontFamily: satoshi
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.5
  body-lg:
    fontFamily: satoshi
    fontSize: 18px
    fontWeight: 700
    lineHeight: 1.44
  body-sm:
    fontFamily: satoshi
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.4
  caption:
    fontFamily: satoshi
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1.5
  label-md:
    fontFamily: satoshi
    fontSize: 16px
    fontWeight: 500
    lineHeight: 1.5
  label-sm:
    fontFamily: satoshi
    fontSize: 14px
    fontWeight: 500
    lineHeight: 1.5
  headline-display-mobile:
    fontFamily: satoshi
    fontSize: 32px
    fontWeight: 700
    lineHeight: 1.1
    letterSpacing: -0.04em
  headline-md-mobile:
    fontFamily: satoshi
    fontSize: 28px
    fontWeight: 700
    lineHeight: 1.1
    letterSpacing: -0.023em
rounded:
  sm: 12px
  md: 16px
  lg: 111px
spacing:
  xs: 2px
  sm: 8px
  md: 12px
  lg: 20px
  xl: 36px
  gutter: 8px
  section: 96px
  container: 1120px
components:
  button-primary:
    textColor: "{colors.on-surface-variant}"
    typography: "{typography.label-sm}"
    rounded: "{rounded.lg}"
    padding: 0px 12px
    height: 35px
  button-secondary:
    textColor: "{colors.on-surface-variant}"
    typography: "{typography.label-sm}"
    rounded: "{rounded.lg}"
    padding: 0px 12px
    height: 35px
  button-ghost:
    textColor: "{colors.secondary}"
    rounded: 80px
    padding: 2px 0px
  card:
    backgroundColor: "{colors.surface-container-low}"
    textColor: "{colors.on-primary}"
    typography: "{typography.body-md}"
    rounded: "{rounded.md}"
    padding: 0px
  link:
    textColor: "{colors.on-surface}"
---

# vidIQ Design System

## Overview

vidIQ describes itself as: “Unlock faster YouTube growth with vidIQ. AI keyword research, video SEO, thumbnails, and daily content ideas trusted by millions of creators. Free to start.” The interface is dark, built on **Cool Charcoal (#0A0D15)** with **Blue (#A2A7B8)** text, and **Vivid Blue (#2574F5)** as the main accent.

Type is set in **satoshi**. Headlines run large with tight negative tracking; body text is 16px. Depth comes from soft drop shadows. Corners are mostly 16px.

Measured from [vidiq.com](https://vidiq.com/) on October 30, 2026 at 1440×900 and 390×844 from 332 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 14 roles, plus gradient stops #0463FD, #B8D5FF, #67A1FF, #3880F7.

- **Cool Charcoal (#0A0D15):** Page background, seen 5 times. Token `background`.
- **Blue (#A2A7B8):** Primary text and headings, seen 45 times. Token `on-surface`.
- **White (#FFFFFF):** Headings and emphasis, seen 30 times. Token `on-surface-strong`, CSS `--tw-ring-offset-color`.
- **Snow (#F7F7F7):** Secondary text, seen 20 times. Token `on-surface-variant`.
- **Gray (#9D9EA1):** Muted text and metadata, seen 18 times. Token `on-surface-muted`.
- **Cool Charcoal (#0D1017):** Raised areas one step from the page, seen 17 times. Token `surface-container-low`.
- **Cool Charcoal (#161922):** Cards and panels, seen 1 time. Token `surface-container`.
- **Cool Graphite (#2D2F39):** Hover and pressed fills, seen 1 time. Token `surface-container-high`.
- **Cool Graphite (#2D2F39):** Borders and dividers, seen 15 times. Token `outline`.
- **Cool Graphite (#1E212B):** Secondary dividers, seen 3 times. Token `outline-variant`.
- **Vivid Blue (#2574F5):** Brand color in the logo, seen 4 times. Token `primary`.
- **Near Black (#000000):** Text and icons on primary. Token `on-primary`.
- **Vivid Blue (#1863DC):** Accent in text, fills and borders, seen 2 times. Token `secondary`.
- **Vivid Red (#EA4335):** Accent, seen 4 times. Token `tertiary`.

## Typography

**satoshi** carries the whole interface. Fallback stack: `satoshi, satoshi Fallback`.

- **headline-display:** satoshi 60px at weight 700, line height 1.1, tracking -0.021em (32px on mobile). Page title (h1).
- **headline-lg:** satoshi 42px at weight 700, line height 1, tracking -0.04em. Section headings (h2).
- **headline-md:** satoshi 40px at weight 700, line height 1.1, tracking -0.016em (28px on mobile). Sub-section headings.
- **headline-sm:** satoshi 20px at weight 500, line height 1.25. Card and feature titles.
- **body-md:** satoshi 16px at weight 400, line height 1.5. Body text.
- **body-lg:** satoshi 18px at weight 700, line height 1.44. Lead paragraphs.
- **body-sm:** satoshi 14px at weight 400, line height 1.4. Secondary and small text.
- **caption:** satoshi 12px at weight 400, line height 1.5. Captions and fine print.
- **label-md:** satoshi 16px at weight 500, line height 1.5. Buttons, navigation and labels.
- **label-sm:** satoshi 14px at weight 500, line height 1.5. Small labels and badges.

## Layout

Spacing does not follow a strict grid: 66% of measured values are multiples of 4px, so match the measured steps rather than rounding to a grid.

- **Scale:** xs 2px, sm 8px, md 12px, lg 20px, xl 36px.
- **Sections:** 96px vertical padding between major sections.
- **Gaps:** 8px is the most common gap in flex and grid layouts.
- **Container:** content is capped at 1120px.
- **Breakpoints:** 320px, 361px, 374px, 420px, 475px, 541px, 640px, 769px, 770px, 1172px, 1280px, 1365px, 1536px, 1920px.

## Elevation & Depth

Raised elements use soft drop shadows. The most used recipes:

- `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 28px 8px 0px, rgba(0, 0, 0, 0.01) 0px 18px 7px 0px, rgba(0, 0, 0, 0.02) 0px 10px 6px 0px, rgba(0, 0, 0, 0.05) 0px 4px 4px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px`
- `rgba(232, 51, 171, 0.55) 0px 4px 14px -4px`

## Shapes

Most elements use 16px corners. Measured radii, most used first:

- **md (16px):** 64 elements.
- **lg (111px):** 52 elements.
- **sm (12px):** 32 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“Sign Up for Free”):** transparent fill, #F7F7F7 text, 14px/500, 111px radius, padding 0px 12px, shadow `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 28px 8px 0px, rgba(0, 0, 0, 0.01) 0px 18px 7px 0px, rgba(0, 0, 0, 0.02) 0px 10px 6px 0px, rgba(0, 0, 0, 0.05) 0px 4px 4px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px`.
- **button-secondary (“Sign In”):** transparent fill, #F7F7F7 text, 14px/500, 111px radius, padding 0px 12px, shadow `rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 28px 8px 0px, rgba(0, 0, 0, 0.01) 0px 18px 7px 0px, rgba(0, 0, 0, 0.02) 0px 10px 6px 0px, rgba(0, 0, 0, 0.05) 0px 4px 4px 0px, rgba(0, 0, 0, 0.05) 0px 1px 2px 0px`.
- **button-ghost (“Do Not Sell or Share My Personal”):** transparent fill, #1863DC text, 13px/500, 80px radius, padding 2px 0px.
- **card:** #0D1017 fill, #000000 text, 16px/400, 16px radius, padding 0px, border 1px solid #2D2F39.
- **link:** transparent fill, #A2A7B8 text, padding 0px.

## Do's and Don'ts

- Do use #0A0D15 for the page and lift surfaces in small steps: #0D1017, #161922, #2D2F39.
- Do keep text in 4 levels: #A2A7B8, #FFFFFF, #F7F7F7, #9D9EA1.
- Do use #2574F5 as the brand accent: header, logo and key highlights.
- Do set headlines in satoshi with tight tracking (-0.021em).
- Do reuse the measured spacing steps (8px, 12px, 20px).
- Do use 16px corners on most elements; larger surfaces also use 111px and 12px.
- Don't introduce new font families beyond satoshi.
- Don't use #2574F5 for large backgrounds or body text.
- Don't make interface transitions slower than 0.55s.

## Motion

Interface transitions are quick: 0.3s, 0.15s, 0.55s, 0.16s. Longer ambient animations run 6s, 3.6s, 0.7s.

- **Easing:** `cubic-bezier(0.4, 0, 0.2, 1)`, `cubic-bezier(0, 0, 0.2, 1)`, `ease-in-out`.
- **Reduced motion:** the page responds to `prefers-reduced-motion`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/vidiq.com/), the free DESIGN.md generator (engine 2026.10.29+bf9d681d83cf).

What you can build with it

Landing pages, pricing tables, dashboards: your AI coding agent builds them in this style, with these colors, fonts, spacing and buttons instead of its defaults.

Download DESIGN.md, put it in your project’s root folder, then ask your agent for a page.

Prompt · DESIGN.md attached

Build a landing page for my product. Follow for every color, font, spacing value, corner and button.

Guides

Need a page behind a login?

The DESIGN.md generator Chrome extension makes one from any page you have open, including dashboards and pages behind a login.

See the Chrome extension

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Another site? Make a DESIGN.md from any link.

FAQ

vidIQ design system questions

What font does vidIQ use?

vidIQ’s website uses satoshi (weights 400, 500 and 700). Page titles are 60px at weight 700 (32px on phones) and body text is 16px. Measured on October 30, 2026.

What are the vidIQ colors and hex codes?

On vidiq.com: #0A0D15 (cool charcoal) for the background, #A2A7B8 (blue) for text and #2574F5 (vivid blue) as the main accent, with #1863DC (vivid blue) and #EA4335 (vivid red) as other accents. The color palette above lists all 14 colors with their hex codes and where each one is used.

What is the vidIQ design system?

The design system on this page is vidiq.com’s, as measured on October 30, 2026: satoshi type, #2574F5 as the main color and 16px corners, written down as a DESIGN.md. It is not vidIQ’s own documentation.

What is the vidIQ DESIGN.md?

A plain-text file with vidIQ’s measured colors, type, spacing, corners and components as tokens, plus short rules, in the DESIGN.md format Google published with Stitch. Your AI coding agent reads it and builds in this style. More about DESIGN.md.

How do I use it with Claude Code or Cursor?

Download the file and put it in your project’s root folder, then ask your agent to follow DESIGN.md. Step-by-step guides: Claude Code, Cursor, Codex, GitHub Copilot.

Is this vidIQ’s official design system?

No. Sitepeel measured it from vidiq.com’s public page on October 30, 2026. It is an independent analysis, not made or approved by vidIQ.

Can I use vidIQ’s style in my own product?

Use it to learn, prototype and compare. For a real product, make the style your own, and never copy vidIQ’s logo, name, pictures or text.

How accurate are the values?

Each value was measured on the rendered page after it fully loaded, on desktop and mobile: colors where they appear, type with tracking, spacing, corners, shadows and hover states. Sites change, so check the date at the top.