Floema design system

---
version: alpha
name: Floema
description: "Light interface measured from floema.com: Zimula type with sans-serif, yellow accents, tonal surfaces and 12px corners."
colors:
  background: "#F2EFEA"
  surface: "#F2EFEA"
  on-surface: "#241F21"
  on-background: "#241F21"
  on-surface-variant: "#988F8B"
  surface-container-low: "#EBE7DF"
  surface-container: "#FFFFFF"
  surface-container-high: "#C3BCBB"
  overlay: "#0000001A"
  overlay-strong: "#FFFFFF33"
  outline: "#FFFFFF"
  outline-variant: "#241F211A"
  primary: "#E9E778"
  on-primary: "#000000"
  secondary: "#F76C46"
typography:
  headline-display:
    fontFamily: Zimula
    fontSize: 57px
    fontWeight: 400
    lineHeight: 1.05
    letterSpacing: -0.04em
  headline-lg:
    fontFamily: Zimula
    fontSize: 51px
    fontWeight: 400
    lineHeight: 1.1
    letterSpacing: -0.04em
  headline-md:
    fontFamily: Zimula
    fontSize: 44px
    fontWeight: 400
    lineHeight: 1.05
    letterSpacing: -0.04em
  body-md:
    fontFamily: sans-serif
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1
  body-lg:
    fontFamily: Zimula
    fontSize: 19px
    fontWeight: 400
    lineHeight: 1.3
    letterSpacing: -0.02em
  body-sm:
    fontFamily: Zimula
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.4
    letterSpacing: -0.02em
  caption:
    fontFamily: Zimula
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1.4
    letterSpacing: -0.02em
  label-md:
    fontFamily: sans-serif
    fontSize: 15px
    fontWeight: 600
  headline-lg-mobile:
    fontFamily: Zimula
    fontSize: 30px
    fontWeight: 400
    lineHeight: 1.1
    letterSpacing: -0.04em
  headline-display-mobile:
    fontFamily: Zimula
    fontSize: 32px
    fontWeight: 400
    lineHeight: 1.05
    letterSpacing: -0.04em
rounded:
  xs: 3.75px
  sm: 12px
  md: 18px
  lg: 30px
  xl: 32px
  full: 9999px
spacing:
  xs: 4px
  sm: 6px
  md: 15px
  lg: 20px
  xl: 34px
  gutter: 12px
  section: 84px
components:
  button-primary:
    backgroundColor: "{colors.on-surface}"
    textColor: "{colors.on-surface}"
    typography: "{typography.body-md}"
    rounded: "{rounded.lg}"
    padding: 10px 20px
    height: 37px
  button-ghost:
    textColor: "{colors.on-surface}"
    typography: "{typography.body-md}"
    rounded: "{rounded.sm}"
    padding: 10px 20px
  input-field:
    textColor: "{colors.on-surface}"
    typography: "{typography.body-md}"
    rounded: 0px
    padding: 0px
  link:
    textColor: "{colors.on-surface}"
---

# Floema Design System

## Overview

Floema describes itself as: “Signage, furniture, and equipment for building functional and sustainable spaces that are open to communities and promote a fulfilling way of life.” The interface is light, built on **Warm Mist (#F2EFEA)** with **Charcoal (#241F21)** text, and **Yellow (#E9E778)** as the main accent.

Type is set in **Zimula** and **sans-serif**. Headlines run large with tight negative tracking; body text is 16px. The surface language is flat. Corners are mostly 12px.

Measured from [floema.com](https://floema.com/en) on November 5, 2026 at 1440×900 and 390×844 from 271 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 13 roles.

- **Warm Mist (#F2EFEA):** Page background, seen 1 time. Token `background`, CSS `--body-backgroundColor`.
- **Charcoal (#241F21):** Primary text and headings, seen 63 times. Token `on-surface`.
- **Warm Gray (#988F8B):** Secondary text, seen 6 times. Token `on-surface-variant`.
- **Warm Mist (#EBE7DF):** Raised areas one step from the page, seen 2 times. Token `surface-container-low`.
- **White (#FFFFFF):** Cards and panels, seen 7 times. Token `surface-container`.
- **Warm Silver (#C3BCBB):** Hover and pressed fills, seen 2 times. Token `surface-container-high`.
- **Near Black 10% (#0000001A):** Translucent fill for cards and controls, seen 1 time. Token `overlay`.
- **White 20% (#FFFFFF33):** Stronger translucent fill, seen 1 time. Token `overlay-strong`.
- **White (#FFFFFF):** Borders and dividers, seen 3 times. Token `outline`.
- **Charcoal 10% (#241F211A):** Secondary dividers, seen 2 times. Token `outline-variant`.
- **Yellow (#E9E778):** Most used accent color, seen 15 times. Token `primary`.
- **Near Black (#000000):** Text and icons on primary. Token `on-primary`.
- **Red (#F76C46):** Accent in text, fills and borders, seen 2 times. Token `secondary`.

## Typography

**Zimula** and **sans-serif** share the interface. Fallback stack: `Zimula`.

- **headline-display:** Zimula 57px at weight 400, line height 1.05, tracking -0.04em (32px on mobile). Page title (h1).
- **headline-lg:** Zimula 51px at weight 400, line height 1.1, tracking -0.04em (30px on mobile). Section headings (h2).
- **headline-md:** Zimula 44px at weight 400, line height 1.05, tracking -0.04em. Sub-section headings.
- **body-md:** sans-serif 16px at weight 400, line height 1. Body text.
- **body-lg:** Zimula 19px at weight 400, line height 1.3, tracking -0.02em. Lead paragraphs.
- **body-sm:** Zimula 14px at weight 400, line height 1.4, tracking -0.02em. Secondary and small text.
- **caption:** Zimula 12px at weight 400, line height 1.4, tracking -0.02em. Captions and fine print.
- **label-md:** sans-serif 15px at weight 600. Buttons, navigation and labels.

## Layout

Spacing does not follow a strict grid: 42% of measured values are multiples of 4px, so match the measured steps rather than rounding to a grid.

- **Scale:** xs 4px, sm 6px, md 15px, lg 20px, xl 34px.
- **Sections:** 84px vertical padding between major sections.
- **Gaps:** 12px is the most common gap in flex and grid layouts.

## Elevation & Depth

The design is flat: no shadows were measured. Hierarchy comes from tonal surface steps (#EBE7DF → #FFFFFF → #C3BCBB) and #FFFFFF borders.

## Shapes

Most elements use 12px corners. Measured radii, most used first:

- **sm (12px):** 36 elements.
- **xl (32px):** 16 elements.
- **xs (3.75px):** 12 elements.
- **lg (30px):** 12 elements.
- **full (9999px):** 8 elements.
- **md (18px):** 4 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“PRODUCTS”):** #241F21 fill, #241F21 text, 16px/400, 30px radius, padding 10px 20px.
- **button-ghost (“PRODUCTS”):** transparent fill, #241F21 text, 16px/400, 12px radius, padding 10px 20px.
- **input-field (“Your email *”):** transparent fill, #241F21 text, 16px/400, padding 0px.
- **link:** transparent fill, #241F21 text, padding 0px.

## Do's and Don'ts

- Do use #F2EFEA for the page and lift surfaces in small steps: #EBE7DF, #FFFFFF, #C3BCBB.
- Do keep text in 2 levels: #241F21, #988F8B.
- Do reserve #E9E778 for primary actions and key highlights.
- Do set headlines in Zimula with tight tracking (-0.04em).
- Do reuse the measured spacing steps (6px, 15px, 20px).
- Do use 12px corners on most elements; larger surfaces also use 32px, 3.75px and 30px.
- Don't use #988F8B for body text; it reaches 2.76:1 on #F2EFEA. Keep it for large text or metadata.
- Don't add drop shadows for depth; use tonal surfaces.
- Don't introduce new font families beyond Zimula and sans-serif.
- Don't use #E9E778 for large backgrounds or body text.
- Don't make interface transitions slower than 0.5s.

## Motion

Interface transitions are quick: 0.5s, 0.3s, 0.4s, 0.25s. Longer ambient animations run 1s, 0.8s, 0.75s.

- **Easing:** `cubic-bezier(0.19, 1, 0.22, 1)`, `cubic-bezier(0.075, 0.82, 0.165, 1)`, `ease`.
- **Reduced motion:** the page responds to `prefers-reduced-motion`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/floema.com/en/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).