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Flow website (flow.google.com) as measured on November 7, 2026

DESIGN.md · measured November 7, 2026

Flow design system

Flow’s website (flow.google.com) uses the Google Sans font and #BA8BFC as its main color on a black background. Measured by Sitepeel on November 7, 2026.

  • #000000
  • #131314
  • #FFFFFF
  • #BA8BFC
Download DESIGN.md

From flow.google.com ↗ · 361 elements at 1440×900 and 390×844 Independent analysis, not affiliated with Flow

Flow color palette

13 colors with hex codes, grouped by where each one is used on the page.

Surfaces

Near Black#000000backgroundPage background · 1×
Charcoal#131314surface-container-lowRaised areas one step from the page · 1×
Near Black 35%#00000059overlayTranslucent fill for cards and controls · 29×
White 5%#FFFFFF0Doverlay-strongStronger translucent fill · 17×

Text

White#FFFFFFon-surface · --color-whitePrimary text and headings · 115×
Mist#E3E3E3on-surface-variantSecondary text · 3×
Silver#BFBFBFon-surface-mutedMuted text and metadata · 19×
Silver#B8B8B8on-surface-subtleSubtle text and placeholders · 2×
Near Black#000000on-primaryText and icons on primary

Accents

Light Violet#BA8BFCprimaryBrand accent (CSS variable)
Light Indigo#9E9EFFsecondaryAccent · 2×

Borders

White 20%#FFFFFF33outlineBorders and dividers · 46×
White 15%#FFFFFF26outline-variantSecondary dividers · 21×

Flow fonts and type scale

2 families.

AaGoogle SansWeights 400, 500, 700Google Sans, Google Sans Text, Roboto, sans-serif
AaGoogle Sans TextWeights 400, 500Google Sans Text, Google Sans, sans-serif
headline-displayPage title (h1)Flow240px · 500 · 0.85
headline-lgSection headings (h2)The quick brown fox jumps over the lazy dog80px · 500 · 1 · -0.042em
mobile 16px
headline-mdSub-section headingsThe quick brown fox jumps over the lazy dog56px · 400 · 0.9 · -0.05em
headline-smCard and feature titlesThe quick brown fox jumps over the lazy dog45px · 400 · 1.16 · -0.011em
title-lgSmall titlesThe quick brown fox jumps over the lazy dog32px · 700 · 0.75
body-mdBody textThe quick brown fox jumps over the lazy dog16px · 400 · 1.5
body-lgLead paragraphsThe quick brown fox jumps over the lazy dog20px · 400 · 1.5 · -0.005em
body-smSecondary and small textThe quick brown fox jumps over the lazy dog14px · 400 · 1.14
captionCaptions and fine printThe quick brown fox jumps over the lazy dog12px · 400 · 2

Contrast

Text on #000000

AaAAA21.0:1
AaAAA16.3:1
AaAAA11.4:1
AaAAA10.5:1

Spacing

8px grid · 90% of values fit

xs2px
sm8px
md16px
lg24px
xl48px
gutter8px
section128px
container912px

Breakpoints: 319px 350px 480px 600px 640px 768px 900px 1024px 1140px 1600px 1650px 1920px

Shapes

Corner radii, most used first.

sm16px · 200×
md32px · 184×
full9999px · 52×

Depth

Ring
Shadow
Shadow
Ring

Flow UI components

Rebuilt from the measured CSS.

Create with Google Flow
button-primaryFilled button · hover to see the measured hover state
Pause video
button-outlineOutlined button · hover to see the measured hover state
more_vert
button-ghostText button
Card
cardCard
Inline link
linkInline link

Motion

Interface transitions

0.3s0.2s0.5s0.15s
ease-in-outease

Do’s and don’ts

Rules written from the measurements, so a coding agent stays on style.

  • Use #000000 for the page and lift surfaces in small steps: #131314.
  • Keep text in 4 levels: #FFFFFF, #E3E3E3, #BFBFBF, #B8B8B8.
  • Use #BA8BFC as the brand accent: header, logo and key highlights.
  • Keep spacing on the 8px grid.
  • Use 16px corners on most elements; larger surfaces also use 32px.
  • Use heavy drop shadows; keep depth to hairline rings and tonal surfaces.
  • Introduce new font families beyond Google Sans and Google Sans Text.
  • Use #BA8BFC for large backgrounds or body text.
  • Make interface transitions slower than 0.6s.
Flow DESIGN.md221 lines

Fonts

What font does Flow use?

Flow uses Google Sans (weights 400, 500 and 700) and Google Sans Text (weights 400 and 500) on flow.google.com. Page titles are 240px at weight 500 and body text is 16px. Measured on November 7, 2026.

  • AaGoogle Sans · 400, 500, 700
  • AaGoogle Sans Text · 400, 500
Find every font on flow.google.com with Font finder →

Colors

Flow colors: palette and hex codes

Flow’s main colors are #000000 (near black) for the background, #FFFFFF (white) for text and #BA8BFC (light violet) as the main accent, with #9E9EFF (light indigo) as another accent. Measured on November 7, 2026.

  • #000000 · near black
  • #FFFFFF · white
  • #E3E3E3 · mist
  • #BFBFBF · silver
  • #B8B8B8 · silver
  • #131314 · charcoal
  • #BA8BFC · light violet
  • #9E9EFF · light indigo
Get flow.google.com’s palette as CSS or Tailwind with Colors →

Tech stack

What is Flow built with?

Flow’s website (flow.google.com) is built with Angular, Angular Material and Google Fonts. Measured on November 7, 2026.

JavaScript framework
Angular 0.0.0-PLACEHOLDER
UI & CSS
Angular Material
Fonts & icons
Google Fonts
Analytics
Google Analytics, Google Tag Manager
Check flow.google.com live with Tech stack →

What you can build with it

Landing pages, pricing tables, dashboards: your AI coding agent builds them in this style, with these colors, fonts, spacing and buttons instead of its defaults.

Download DESIGN.md, put it in your project’s root folder, then ask your agent for a page.

Prompt · DESIGN.md attached

Build a landing page for my product. Follow for every color, font, spacing value, corner and button.

Need a page behind a login?

The DESIGN.md generator Chrome extension makes one from any page you have open, including dashboards and pages behind a login.

See the Chrome extension

FAQ

Flow design system questions

What font does Flow use?

Flow’s website uses Google Sans (weights 400, 500 and 700) and Google Sans Text (weights 400 and 500). Page titles are 240px at weight 500 and body text is 16px. Measured on November 7, 2026.

What are the Flow colors and hex codes?

On flow.google.com: #000000 (near black) for the background, #FFFFFF (white) for text and #BA8BFC (light violet) as the main accent, with #9E9EFF (light indigo) as another accent. The color palette above lists all 13 colors with their hex codes and where each one is used.

What is the Flow design system?

The design system on this page is flow.google.com’s, as measured on November 7, 2026: Google Sans type, #BA8BFC as the main color, 16px corners and a 8px spacing grid, written down as a DESIGN.md. It is not Flow’s own documentation.

What is Flow built with?

Flow’s website (flow.google.com) is built with Angular, Angular Material and Google Fonts. The full tech stack Sitepeel found: Angular, Angular Material, Google Fonts, Google Analytics and Google Tag Manager. Measured on November 7, 2026.

What is the Flow DESIGN.md?

A plain-text file with Flow’s measured colors, type, spacing, corners and components as tokens, plus short rules, in the DESIGN.md format Google published with Stitch. Your AI coding agent reads it and builds in this style. More about DESIGN.md.

How do I use it with Claude Code or Cursor?

Download the file and put it in your project’s root folder, then ask your agent to follow DESIGN.md. Step-by-step guides: Claude Code, Cursor, Codex, GitHub Copilot.

Is this Flow’s official design system?

No. Sitepeel measured it from flow.google.com’s public page on November 7, 2026. It is an independent analysis, not made or approved by Flow.

Can I use Flow’s style in my own product?

Use it to learn, prototype and compare. For a real product, make the style your own, and never copy Flow’s logo, name, pictures or text.

How accurate are the values?

Each value was measured on the rendered page after it fully loaded, on desktop and mobile: colors where they appear, type with tracking, spacing, corners, shadows and hover states. Sites change, so check the date at the top.