Neiden design system

---
version: alpha
name: Neiden
description: "Light monochrome interface measured from neiden.framer.media: Cal Sans type with DM Sans, tonal surfaces and square corners."
colors:
  background: "#FFFFFF"
  surface: "#FFFFFF"
  on-surface: "#000000"
  on-background: "#000000"
  on-surface-variant: "#191919"
  surface-container-low: "#FFFFFFE6"
  surface-container: "#F2F2F2"
  overlay: "#0000000D"
  outline: "#FFFFFF1A"
  primary: "#000000"
  on-primary: "#FFFFFF"
  error: "#F02B42"
typography:
  headline-display:
    fontFamily: Cal Sans
    fontSize: 299.5px
    fontWeight: 400
    lineHeight: 0.8
    letterSpacing: -0.05em
  headline-lg:
    fontFamily: DM Sans
    fontSize: 100px
    fontWeight: 600
    lineHeight: 0.8
    letterSpacing: -0.08em
  headline-md:
    fontFamily: DM Sans
    fontSize: 70px
    fontWeight: 600
    lineHeight: 0.9
    letterSpacing: -0.06em
  headline-sm:
    fontFamily: DM Sans
    fontSize: 50px
    fontWeight: 600
    lineHeight: 1
    letterSpacing: -0.05em
  title-lg:
    fontFamily: DM Sans
    fontSize: 20px
    fontWeight: 700
    lineHeight: 1.1
    letterSpacing: -0.07em
  body-md:
    fontFamily: DM Sans
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.5
    letterSpacing: -0.04em
  body-lg:
    fontFamily: DM Sans
    fontSize: 16px
    fontWeight: 400
    lineHeight: 1.4
    letterSpacing: -0.05em
  label-lg:
    fontFamily: DM Sans
    fontSize: 16px
    fontWeight: 600
    lineHeight: 1.4
    letterSpacing: -0.04em
  label-md:
    fontFamily: DM Sans
    fontSize: 14px
    fontWeight: 600
    lineHeight: 1
    letterSpacing: -0.04em
  label-sm:
    fontFamily: DM Sans
    fontSize: 12px
    fontWeight: 600
    lineHeight: 1
    letterSpacing: -0.02em
  headline-lg-mobile:
    fontFamily: DM Sans
    fontSize: 60px
    fontWeight: 600
    lineHeight: 0.8
    letterSpacing: -0.08em
  headline-md-mobile:
    fontFamily: DM Sans
    fontSize: 60px
    fontWeight: 600
    lineHeight: 0.9
    letterSpacing: -0.06em
rounded:
  none: 0px
spacing:
  sm: 5px
  md: 10px
  xl: 40px
  gutter: 10px
  section: 150px
  margin: 40px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-primary}"
    typography: "{typography.label-sm}"
    rounded: "{rounded.none}"
    padding: 0px
    height: 60px
  button-primary-hover:
    backgroundColor: "#EE2B41"
  input-field:
    textColor: "{colors.on-surface}"
    typography: "{typography.label-lg}"
    rounded: "{rounded.none}"
    padding: 0px
  link:
    textColor: "{colors.primary}"
---

# Neiden Design System

## Overview

Neiden describes itself as: “Neiden is a Nordic design studio exploring identity, systems, and digital experiences through clarity and experimentation.” The interface is light, built on **White (#FFFFFF)** with **Near Black (#000000)** text and almost no color: actions are carried by contrast, not hue.

Type is set in **Cal Sans** and **DM Sans**. Headlines run large with tight negative tracking; body text is 14px. The surface language is flat. Corners are square.

Measured from [neiden.framer.media](https://neiden.framer.media/) on November 5, 2026 at 1440×900 and 390×844 from 313 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 10 roles.

- **White (#FFFFFF):** Page background, seen 2 times. Token `background`.
- **Near Black (#000000):** Primary text and headings, seen 24 times. Token `on-surface`.
- **Charcoal (#191919):** Secondary text, seen 2 times. Token `on-surface-variant`.
- **White 90% (#FFFFFFE6):** Raised areas one step from the page, seen 1 time. Token `surface-container-low`.
- **Mist (#F2F2F2):** Cards and panels, seen 1 time. Token `surface-container`.
- **Near Black 5% (#0000000D):** Translucent fill for cards and controls, seen 5 times. Token `overlay`.
- **White 10% (#FFFFFF1A):** Borders and dividers, seen 1 time. Token `outline`.
- **Near Black (#000000):** Primary buttons and calls to action, seen 28 times. Token `primary`.
- **White (#FFFFFF):** Text and icons on primary. Token `on-primary`.
- **Vivid Red (#F02B42):** Errors and destructive states, seen 26 times. Token `error`.

## Typography

**Cal Sans** and **DM Sans** share the interface. Fallback stack: `Cal Sans, Cal Sans Placeholder, sans-serif`. Other loaded fonts: Patung Regular, Inter.

- **headline-display:** Cal Sans 299.5px at weight 400, line height 0.8, tracking -0.05em. Page title (h1).
- **headline-lg:** DM Sans 100px at weight 600, line height 0.8, tracking -0.08em (60px on mobile). Section headings (h2).
- **headline-md:** DM Sans 70px at weight 600, line height 0.9, tracking -0.06em (60px on mobile). Sub-section headings.
- **headline-sm:** DM Sans 50px at weight 600, line height 1, tracking -0.05em. Card and feature titles.
- **title-lg:** DM Sans 20px at weight 700, line height 1.1, tracking -0.07em. Small titles.
- **body-md:** DM Sans 14px at weight 400, line height 1.5, tracking -0.04em. Body text.
- **body-lg:** DM Sans 16px at weight 400, line height 1.4, tracking -0.05em. Lead paragraphs.
- **label-lg:** DM Sans 16px at weight 600, line height 1.4, tracking -0.04em. Large buttons and tabs.
- **label-md:** DM Sans 14px at weight 600, line height 1, tracking -0.04em. Buttons, navigation and labels.
- **label-sm:** DM Sans 12px at weight 600, line height 1, tracking -0.02em. Small labels and badges.

## Layout

Spacing does not follow a strict grid: 20% of measured values are multiples of 4px, so match the measured steps rather than rounding to a grid.

- **Scale:** sm 5px, md 10px, xl 40px.
- **Sections:** 150px vertical padding between major sections.
- **Gaps:** 10px is the most common gap in flex and grid layouts.
- **Page margin:** 40px on each side of full-width sections.
- **Breakpoints:** 809px, 809.98px, 810px, 1199px, 1199.98px, 1200px, 1619px, 1619.98px.

## Elevation & Depth

The design is flat: no shadows were measured. Hierarchy comes from tonal surface steps (#FFFFFFE6 → #F2F2F2) and #FFFFFF1A borders.

## Shapes

Corners are square. Measured radii, most used first:

- **none (0px):** measured.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“START A PROJECT”):** #000000 fill, #FFFFFF text, 12px/400, padding 0px.
- **button-primary-hover:** background #EE2B41, text #FFFFFF on hover.
- **input-field (“Email@adress.com”):** transparent fill, #000000 text, 16px/600, padding 0px.
- **link:** transparent fill, #000000 text, padding 0px.

## Do's and Don'ts

- Do use #FFFFFF for the page and lift surfaces in small steps: #FFFFFFE6, #F2F2F2.
- Do keep text in 2 levels: #000000, #191919.
- Do let contrast carry emphasis; primary actions use #000000 on #FFFFFF.
- Do set headlines in Cal Sans with tight tracking (-0.05em).
- Do reuse the measured spacing steps (5px, 10px).
- Don't add drop shadows for depth; use tonal surfaces.
- Don't introduce new font families beyond Cal Sans and DM Sans.
- Don't add saturated accent colors; the measured palette is almost entirely neutral.
- Don't make interface transitions slower than 0.4s.

## Motion

Interface transitions are quick: 0.4s.

- **Easing:** `cubic-bezier(0.44, 0, 0.56, 1)`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/neiden.framer.media/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).