Wealthfront design system

---
version: alpha
name: Wealthfront
description: "Light interface measured from wealthfront.com: Calibre type, indigo accents, tonal surfaces and 6px corners."
colors:
  background: "#F8F7FC"
  surface: "#F8F7FC"
  on-surface: "#18172B"
  on-background: "#18172B"
  on-surface-variant: "#424158"
  on-surface-muted: "#B7B7C0"
  surface-container-low: "#F4F3F7"
  surface-container: "#FFFFFF"
  outline: "#DADEF1"
  primary: "#4840BB"
  on-primary: "#FFFFFF"
  secondary: "#230B59"
  tertiary: "#2E0E74"
typography:
  headline-display:
    fontFamily: Calibre
    fontSize: 62px
    fontWeight: 700
    lineHeight: 0.9
    letterSpacing: -0.03em
  headline-lg:
    fontFamily: Calibre
    fontSize: 48px
    fontWeight: 700
    lineHeight: 0.9
    letterSpacing: -0.03em
  headline-md:
    fontFamily: Calibre
    fontSize: 32px
    fontWeight: 400
    lineHeight: 1.1
  headline-sm:
    fontFamily: Calibre
    fontSize: 24px
    fontWeight: 600
    lineHeight: 1
    letterSpacing: -0.02em
  title-lg:
    fontFamily: Calibre
    fontSize: 22px
    fontWeight: 700
    lineHeight: 1.5
  body-md:
    fontFamily: Calibre
    fontSize: 18px
    fontWeight: 500
    lineHeight: 1.2
  body-lg:
    fontFamily: Calibre
    fontSize: 20px
    fontWeight: 600
    lineHeight: 0.9
    letterSpacing: -0.03em
  body-sm:
    fontFamily: Calibre
    fontSize: 12px
    fontWeight: 400
    lineHeight: 1.33
  label-lg:
    fontFamily: Calibre
    fontSize: 18px
    fontWeight: 400
    lineHeight: 1.5
  label-md:
    fontFamily: Calibre
    fontSize: 14px
    fontWeight: 600
    lineHeight: 0.9
  label-sm:
    fontFamily: Calibre
    fontSize: 12px
    fontWeight: 500
    lineHeight: 1.33
  headline-display-mobile:
    fontFamily: Calibre
    fontSize: 42px
    fontWeight: 700
    lineHeight: 0.9
    letterSpacing: -0.03em
rounded:
  sm: 6px
  md: 16px
  full: 9999px
spacing:
  xs: 2px
  sm: 8px
  md: 12px
  lg: 20px
  xl: 64px
  gutter: 32px
components:
  button-primary:
    backgroundColor: "{colors.primary}"
    textColor: "{colors.on-primary}"
    typography: "{typography.body-md}"
    rounded: "{rounded.sm}"
    padding: 12px 20px
    height: 46px
  button-outline:
    backgroundColor: "{colors.surface-container}"
    textColor: "{colors.secondary}"
    typography: "{typography.body-md}"
    rounded: "{rounded.sm}"
    padding: 12px 20px
    height: 46px
  button-outline-hover:
    textColor: "{colors.on-primary}"
  button-ghost:
    textColor: "{colors.outline}"
    typography: "{typography.body-md}"
    rounded: "{rounded.sm}"
    padding: 12px 20px
    height: 48px
  link:
    textColor: "{colors.on-surface-muted}"
---

# Wealthfront Design System

## Overview

Wealthfront describes itself as: “Wealthfront makes building wealth easy. Earn 3.55% APY on your uninvested cash and invest in expert-built, automated portfolios of stocks, bonds, and ETFs.” The interface is light, built on **Snow (#F8F7FC)** with **Deep Indigo (#18172B)** text, and **Indigo (#4840BB)** as the main accent.

Type is set in **Calibre**. Headlines run large with tight negative tracking; body text is 18px. The surface language is flat. Corners are mostly 6px.

Measured from [wealthfront.com](https://www.wealthfront.com/) on November 4, 2026 at 1440×900 and 390×844 from 262 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 11 roles.

- **Snow (#F8F7FC):** Page background, seen 3 times. Token `background`.
- **Deep Indigo (#18172B):** Primary text and headings, seen 11 times. Token `on-surface`, CSS `--tk-surface-inverted`.
- **Dark Indigo (#424158):** Secondary text, seen 3 times. Token `on-surface-variant`.
- **Cool Silver (#B7B7C0):** Muted text and metadata, seen 45 times. Token `on-surface-muted`.
- **Snow (#F4F3F7):** Raised areas one step from the page, seen 3 times. Token `surface-container-low`.
- **White (#FFFFFF):** Cards and panels, seen 2 times. Token `surface-container`, CSS `--tw-ring-offset-color`.
- **Pale Indigo (#DADEF1):** Borders and dividers, seen 2 times. Token `outline`.
- **Indigo (#4840BB):** Primary buttons and calls to action, seen 30 times. Token `primary`.
- **White (#FFFFFF):** Text and icons on primary. Token `on-primary`.
- **Deep Violet (#230B59):** Accent in logos and imagery, seen 3 times. Token `secondary`.
- **Dark Violet (#2E0E74):** Accent in logos and imagery. Token `tertiary`.

## Typography

**Calibre** carries the whole interface. Fallback stack: `Calibre, ui-sans-serif, system-ui, -apple-system`. Other loaded fonts: GT Alpina.

- **headline-display:** Calibre 62px at weight 700, line height 0.9, tracking -0.03em (42px on mobile). Page title (h1).
- **headline-lg:** Calibre 48px at weight 700, line height 0.9, tracking -0.03em. Section headings (h2).
- **headline-md:** Calibre 32px at weight 400, line height 1.1. Sub-section headings.
- **headline-sm:** Calibre 24px at weight 600, line height 1, tracking -0.02em. Card and feature titles.
- **title-lg:** Calibre 22px at weight 700, line height 1.5. Small titles.
- **body-md:** Calibre 18px at weight 500, line height 1.2. Body text.
- **body-lg:** Calibre 20px at weight 600, line height 0.9, tracking -0.03em. Lead paragraphs.
- **body-sm:** Calibre 12px at weight 400, line height 1.33. Secondary and small text.
- **label-lg:** Calibre 18px at weight 400, line height 1.5. Large buttons and tabs.
- **label-md:** Calibre 14px at weight 600, line height 0.9. Buttons, navigation and labels.
- **label-sm:** Calibre 12px at weight 500, line height 1.33. Small labels and badges.

## Layout

Spacing is mostly on a 4px grid (78% of measured values), with some off-grid steps. Match the measured scale rather than rounding everything.

- **Scale:** xs 2px, sm 8px, md 12px, lg 20px, xl 64px.
- **Gaps:** 32px is the most common gap in flex and grid layouts.
- **Breakpoints:** 320px, 384px, 400px, 480px, 481px, 767px, 768px, 959px, 960px, 1139px, 1140px, 1536px, 2024px.

## Elevation & Depth

The design is flat: no shadows were measured. Hierarchy comes from tonal surface steps (#F4F3F7 → #FFFFFF) and #DADEF1 borders.

## Shapes

Most elements use 6px corners. Measured radii, most used first:

- **sm (6px):** 36 elements.
- **md (16px):** 28 elements.
- **full (9999px):** 12 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **button-primary (“Get started”):** #4840BB fill, #FFFFFF text, 18px/500, 6px radius, padding 12px 20px.
- **button-outline (“Get started”):** #FFFFFF fill, #230B59 text, 18px/500, 6px radius, padding 12px 20px.
- **button-outline-hover:** background #FFFFFF, text #FFFFFF on hover.
- **button-ghost (“Log in”):** transparent fill, #DADEF1 text, 18px/500, 6px radius, padding 12px 20px, border 1px solid #DADEF1.
- **link:** transparent fill, #B7B7C0 text, padding 0px.

## Do's and Don'ts

- Do use #F8F7FC for the page and lift surfaces in small steps: #F4F3F7, #FFFFFF.
- Do keep text in 3 levels: #18172B, #424158, #B7B7C0.
- Do reserve #4840BB for primary actions and key highlights.
- Do set headlines in Calibre with tight tracking (-0.03em).
- Do reuse the measured spacing steps (8px, 12px, 20px).
- Do use 6px corners on most elements; larger surfaces also use 16px.
- Don't use #B7B7C0 for body text; it reaches 1.87:1 on #F8F7FC. Keep it for large text or metadata.
- Don't add drop shadows for depth; use tonal surfaces.
- Don't introduce new font families beyond Calibre.
- Don't use #4840BB for large backgrounds or body text.
- Don't make interface transitions slower than 0.2s.

## Motion

Interface transitions are quick: 0.15s, 0.2s.

- **Easing:** `cubic-bezier(0.4, 0, 0.2, 1)`, `cubic-bezier(0, 0, 0.2, 1)`.
- **Reduced motion:** the page responds to `prefers-reduced-motion`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/wealthfront.com/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).