Gen Z Broke The Funnel design system

---
version: alpha
name: Gen Z Broke The Funnel
description: "Light interface measured from genzbrokethefunnelwhatnow.com: fontVogueAvantGarde type with fontDidot, vivid lime accents, tonal surfaces and pill-shaped controls."
colors:
  background: "#FBFAF4"
  surface: "#FBFAF4"
  on-surface: "#161414"
  on-background: "#161414"
  surface-container-low: "#FFFFFF"
  overlay: "#4D9EFF80"
  primary: "#76FF02"
  on-primary: "#000000"
  secondary: "#4D9EFF"
typography:
  headline-display:
    fontFamily: fontVogueAvantGarde
    fontSize: 160px
    fontWeight: 600
    lineHeight: 1
    letterSpacing: -0.05em
  headline-lg:
    fontFamily: fontVogueAvantGarde
    fontSize: 140px
    fontWeight: 600
    lineHeight: 1
    letterSpacing: -0.05em
  headline-md:
    fontFamily: fontDidot
    fontSize: 120px
    fontWeight: 400
    lineHeight: 1
    letterSpacing: -0.05em
  headline-sm:
    fontFamily: fontVogueAvantGarde
    fontSize: 32px
    fontWeight: 600
    lineHeight: 1
  title-lg:
    fontFamily: fontVogueAvantGarde
    fontSize: 24px
    fontWeight: 500
    lineHeight: 1.4
  body-md:
    fontFamily: fontAgaramondPro
    fontSize: 20px
    fontWeight: 400
    lineHeight: 1.3
  body-lg:
    fontFamily: fontAgaramondPro
    fontSize: 22px
    fontWeight: 400
    lineHeight: 1.3
  body-sm:
    fontFamily: fontAgaramondPro
    fontSize: 14px
    fontWeight: 400
    lineHeight: 1.43
  label-md:
    fontFamily: fontAgaramondPro
    fontSize: 16px
    fontWeight: 700
    lineHeight: 1.5
  code:
    fontFamily: Source Code Pro
    fontSize: 64px
    fontWeight: 400
    lineHeight: 1
    letterSpacing: -0.05em
  headline-display-mobile:
    fontFamily: fontVogueAvantGarde
    fontSize: 48px
    fontWeight: 600
    lineHeight: 1
    letterSpacing: -0.05em
  headline-md-mobile:
    fontFamily: fontDidot
    fontSize: 64px
    fontWeight: 400
    lineHeight: 1
    letterSpacing: -0.05em
rounded:
  full: 9999px
spacing:
  base: 4px
  xs: 4px
  sm: 8px
  md: 12px
  lg: 32px
  xl: 64px
  gutter: 32px
components:
  link:
    textColor: "{colors.on-surface}"
---

# Gen Z Broke The Funnel Design System

## Overview

Gen Z Broke The Funnel describes itself as: “Shopping via social media has made the purchasing journey seamless, but has removed much of its soul. Now, Gen Z is gravitating towards shopping experiences that offer something deeper: discovery, serendipity, connection” The interface is light, built on **Warm Snow (#FBFAF4)** with **Charcoal (#161414)** text, and **Vivid Lime (#76FF02)** as the main accent.

Type is set in **fontVogueAvantGarde** and **fontDidot**, with **Source Code Pro** for code. Headlines run large with tight negative tracking; body text is 20px. The surface language is flat. Controls are pill-shaped.

Measured from [genzbrokethefunnelwhatnow.com](https://www.genzbrokethefunnelwhatnow.com/) on November 5, 2026 at 1440×900 and 390×844 from 346 rendered elements. Values are computed styles from the live page, not the original source files.

## Colors

The palette has 7 roles, plus gradient stops #FFA2F0, #AED7FFAB, #4D9EFF.

- **Warm Snow (#FBFAF4):** Page background, seen 6 times. Token `background`.
- **Charcoal (#161414):** Primary text and headings, seen 97 times. Token `on-surface`, CSS `--color-brand-black`.
- **White (#FFFFFF):** Raised areas one step from the page, seen 6 times. Token `surface-container-low`, CSS `--tw-ring-offset-color`.
- **Blue 50% (#4D9EFF80):** Translucent fill for cards and controls, seen 1 time. Token `overlay`.
- **Vivid Lime (#76FF02):** Brand accent (CSS variable), seen 12 times. Token `primary`, CSS `--color-brand-lime`.
- **Near Black (#000000):** Text and icons on primary. Token `on-primary`.
- **Blue (#4D9EFF):** Accent in text, fills and borders, seen 4 times. Token `secondary`.

## Typography

**fontVogueAvantGarde**, **fontDidot**, **fontAgaramondPro** and **Source Code Pro** (monospace) share the interface. Fallback stack: `fontVogueAvantGarde, fontVogueAvantGarde Fallback`. Other loaded fonts: fontAlicentHightower.

- **headline-display:** fontVogueAvantGarde 160px at weight 600, line height 1, tracking -0.05em (48px on mobile). Page title (h1).
- **headline-lg:** fontVogueAvantGarde 140px at weight 600, line height 1, tracking -0.05em. Section headings (h2).
- **headline-md:** fontDidot 120px at weight 400, line height 1, tracking -0.05em (64px on mobile). Sub-section headings.
- **headline-sm:** fontVogueAvantGarde 32px at weight 600, line height 1. Card and feature titles.
- **title-lg:** fontVogueAvantGarde 24px at weight 500, line height 1.4. Small titles.
- **body-md:** fontAgaramondPro 20px at weight 400, line height 1.3. Body text.
- **body-lg:** fontAgaramondPro 22px at weight 400, line height 1.3. Lead paragraphs.
- **body-sm:** fontAgaramondPro 14px at weight 400, line height 1.43. Secondary and small text.
- **label-md:** fontAgaramondPro 16px at weight 700, line height 1.5. Buttons, navigation and labels.
- **code:** Source Code Pro 64px at weight 400, line height 1, tracking -0.05em. Code and technical values.

## Layout

Spacing follows a 4px grid: 93% of measured gaps and paddings are multiples of 4px.

- **Scale:** xs 4px, sm 8px, md 12px, lg 32px, xl 64px.
- **Gaps:** 32px is the most common gap in flex and grid layouts.
- **Breakpoints:** 375px, 410px, 768px, 1024px, 1280px, 1440px, 1920px, 2400px.

## Elevation & Depth

The design is flat: no shadows were measured. Hierarchy comes from tonal surface steps (#FFFFFF).

## Shapes

Interactive controls are pill-shaped. Measured radii, most used first:

- **full (9999px):** 28 elements.

## Components

Measured from the rendered page. Token values reference the tokens above.

- **link:** transparent fill, #161414 text, padding 0px.

## Do's and Don'ts

- Do use #FBFAF4 for the page and lift surfaces in small steps: #FFFFFF.
- Do use #76FF02 as the brand accent: header, logo and key highlights.
- Do set headlines in fontVogueAvantGarde with tight tracking (-0.05em).
- Do keep spacing on the 4px grid.
- Do make buttons and chips fully rounded (9999px).
- Don't add drop shadows for depth; use tonal surfaces.
- Don't introduce new font families beyond fontVogueAvantGarde, fontDidot, fontAgaramondPro and Source Code Pro.
- Don't use #76FF02 for large backgrounds or body text.
- Don't make interface transitions slower than 0.5s.

## Motion

Interface transitions are quick: 0.5s. Longer ambient animations run 0.7s.

- **Easing:** `cubic-bezier(0.65, 0.05, 0.36, 1)`.

Generated by [Sitepeel](https://sitepeel.dev/design-md/genzbrokethefunnelwhatnow.com/), the free DESIGN.md generator (engine 2026.10.29+b828a475ee10).